Also see: The Ultimate Guide to ICO Marketing

1. Decide If an ICO Fits Your Goals

Ask yourself: does issuing a token solve a real problem, or are you creating one just for the sake of fundraising? Your token should have a defined utility, whether it’s for governance, access, transactions, or incentivizing behavior within your ecosystem. Consider if your project truly benefits from decentralization, transparency, or community-driven participation. If not, other funding models may be a better fit.

Also see: ICO vs IEO vs IDO: Which is the Best Crypto Fundraising Method?

An ICO can be a powerful tool, but it’s not a shortcut. Evaluate whether launching a token aligns with your broader business goals and technical roadmap. Without a clear reason for the token to exist, you risk diluting your project’s credibility and confusing potential supporters. Many ICOs have failed not due to lack of funding, but because they launched without a meaningful value proposition. When your project is rooted in real utility and clear purpose, it becomes much easier for investors, partners, and community members to understand your vision and get behind it.

2. Build a Strong Core Team

Your team is the backbone of your ICO. The crypto community looks beyond your whitepaper, they want to see who is behind the project and whether they can deliver. A strong, transparent and capable team not only builds investor confidence but also helps attract partnerships and media attention.

Start by assembling a well-rounded group of professionals who cover these key areas:

• Blockchain Development: Hire experienced blockchain developers who understand smart contract creation, security, and blockchain architecture. Poorly coded contracts can lead to critical vulnerabilities and loss of funds.
• Legal and Compliance Experts: Navigating the regulatory landscape is complex. Your legal team should be well-versed in crypto laws, securities regulations, KYC/AML requirements, and international compliance to help you avoid costly legal pitfalls.
• Marketing and Community Managers: Crypto marketing professionals build your project’s voice and maintain consistent communication with the public. Community trust often makes or breaks an ICO, so having a team that understands crypto culture and knows how to engage effectively on platforms like X (formerly Twitter), Telegram, and Discord is essential.
• Design and Branding: First impressions matter. Partnering with a top-tier crypto design agency like Inbuco ensures your project looks as professional as it is functional. A visually compelling brand presence, including logo, website, and pitch materials builds legitimacy from day one.
• Advisors and Strategic Partners: These individuals add credibility and often open doors to investment, media exposure, and tech collaboration. Choose advisors with real crypto experience and public visibility, not just names for the sake of appearances. Also see our vetted crypto PR agency list.

3. Define Tokenomics and Whitepaper

Tokenomics is the blueprint of your token’s economy, it determines how your token works, what drives its value and how it fits into your project’s long-term goals. Defining tokenomics involves more than deciding on a total supply. You must think through aspects like token utility, distribution strategy, vesting periods, inflation or deflation mechanisms, and incentives for users, investors, and contributors. Every detail should align with your project’s purpose and growth strategy.

For example, will your token be used for governance, payments, staking, or access to platform features? Who receives tokens during the ICO, and how are they unlocked over time? These decisions impact how your community perceives value and how investors assess risk.

Once your tokenomics are clear, you need to communicate them effectively in your whitepaper. This document serves as the foundational pitch to your community and potential backers. A well-written whitepaper outlines the problem you’re solving, how your project works, the role of your token, and your roadmap for development and adoption. It should also include technical details, team bios, funding goals, and legal disclaimers.

Also See: How to Write a Crypto Whitepaper? Complete Guide

4. Choose Legal Structure and Jurisdiction

ICOs can fall under vastly different regulatory frameworks depending on the jurisdiction. Some countries, like China, have outright banned them, while others, such as Switzerland or Singapore, provide structured guidelines for legally compliant offerings. In the United States, ICOs often come under scrutiny from the SEC, especially if tokens are classified as securities under the Howey Test.

Before launching, you need to carefully choose where to register your entity. Your jurisdiction will determine what legal obligations you must meet, including tax reporting, investor protections, and marketing limitations. It’s also critical to determine whether your token will be considered a utility or a security, this affects how it must be structured and sold.

In most cases, you shall need to implement Anti-Money Laundering (AML) and Know Your Customer (KYC) protocols to verify investor identities and ensure compliance with financial laws. This isn’t just about checking a box; robust AML/KYC procedures help protect your project from fraud, build institutional trust, and open doors to larger funding opportunities. Partnering with legal experts who understand both crypto and international regulations is essential at this stage.

Also See: Security Token Offering (STO) Marketing Strategy Guide

5. Develop and Audit Smart Contracts

Build your token smart contract on a reliable and widely supported blockchain such as Ethereum, using standards like ERC‑20 or ERC‑721, depending on your use case. Ethereum offers a mature ecosystem, high developer support, and broad wallet and exchange compatibility, making it a top choice for most ICOs. However, if scalability, lower gas fees, or unique features are critical to your project, consider alternatives like Solana, BNB Chain, or Avalanche.

Also see: Top Smart Contract Development Companies

Once your smart contract is developed, conducting a thorough third‑party security audit is essential. Even minor vulnerabilities can be exploited, leading to loss of funds, halted projects, or reputational damage. A professional audit helps ensure your code is secure, aligns with your intended logic, and meets industry best practices. This step builds confidence among investors and the broader community, showing that your project takes security seriously from the start.

6. Plan Marketing and Community Campaigns

Your ICO’s success hinges on two core pillars: awareness and trust. No matter how solid your technology or tokenomics is, if people don’t know about your project or don’t trust it, it won’t gain traction. Start by developing a clear messaging strategy that highlights your unique value proposition. Then, create educational and engaging content across blogs, videos, and social media to consistently deliver that message.

Use platforms like Twitter, Telegram, Discord, and Reddit to interact with your community in real time. Transparency and frequent updates go a long way in building credibility. Public relations (PR) efforts, such as distributing press releases through crypto‑focused networks like Mintfunnel, help secure coverage on major industry media and keep your project in the spotlight.

To accelerate growth, consider bounty programs that reward users for promoting your project, finding bugs, or creating content. Influencer partnerships and ambassador programs can also extend your reach. The goal is to foster an engaged, informed, and loyal community that will advocate for your project both before and after the token launch.

Also See: ICO Influencer Marketing Purchase Guide

7. Create the Token Sale and Platform

Decide early whether your ICO will be structured as a public sale, private sale, or a hybrid model. A private sale can help raise initial funds from strategic investors while providing early validation. Public sales, on the other hand, open access to a broader audience and help build a wider community. A hybrid approach combines the strengths of both, offering flexibility in funding and community growth.

Clearly define your soft cap, that is, the minimum funding needed to proceed and your hard cap, which limits the total amount you shall accept. Set your token price and structure any bonuses or discounts for early participants. These parameters influence how potential investors perceive value and risk, so transparency here is key.

To support the sale, build a secure, user-friendly website or work with a reputable ICO launchpad. Ensure your platform integrates smart contract functionality for automated token distribution, KYC processing, and contribution tracking. A seamless experience increases trust and reduces friction, encouraging more participants to engage with your ICO.

8. Launch Your ICO

Go live with confidence, but stay agile. Once your ICO launches, monitor its performance in real time track transactions, contribution levels, and user behavior closely. Activate all your marketing and community channels to maintain momentum and respond quickly to developments. Ensure your support team is ready to handle questions and technical issues across platforms like Telegram, Discord, and email.

Keep your investors and community informed with regular updates. Highlight key milestones, such as reaching your soft cap, onboarding partners, or achieving technical breakthroughs. Transparency is critical during this phase. Sharing real-time progress, addressing concerns openly, and showing consistent activity builds credibility and reassures your supporters that the project is moving forward with integrity.

9. Manage Post‑ICO Strategy

The work doesn’t end once the ICO concludes, this is where long-term success is shaped. Your post-ICO strategy should focus on delivering what you promised, nurturing your community, and establishing market presence.

First, ensure timely and accurate token distribution. Any delays or errors can lead to frustration and erode trust. Follow through on any vesting schedules or lockup periods as outlined in your whitepaper to maintain transparency.

Next, list your token on reputable exchanges, both centralized and decentralized. While exchange listings shouldn’t be your only goal, they do provide liquidity and visibility, helping users access and trade your token easily.

Stay consistent with product development and roadmap execution. Regular updates, development milestones and product releases show momentum and commitment, encouraging continued community engagement and investor interest.

Keep your communication channels active: Telegram, Discord, email newsletters, and social. Share regular updates, respond to community feedback, and stay transparent about your roadmap. A loyal, informed community is one of your most valuable assets.

Also see: How to Host a Crypto AMA

Marketing shouldn’t stop post-ICO. Use a crypto ad network to drive ongoing awareness, target new investors, and expand your reach as you launch new features or updates. Strategic advertising can support growth when organic buzz slows down.

Finally, gather insights from the ICO experience. What worked well? Where did you face friction? Use this data to refine your operations, improve security, and adapt your growth strategies moving forward.

Also See: The Ultimate Guide to ICO Marketing: Top Successful Strategies

10. Learn from Risks and Precedents

Research shows that many ICOs exhibit poor post‑ICO operating performance. The reasons are often predictable, poor planning, lack of product-market fit, unclear token utility, or worse, outright scams that damage investor confidence across the entire ecosystem.

Scams and extreme market volatility continue to be major risks in the ICO landscape. Regulatory scrutiny has increased because of past abuses, and investors are now far more cautious. To rise above the noise, projects must go beyond hype and focus on substance.

That means staying legally compliant, conducting third-party audits early and being transparent from day one. Earning and maintaining community trust is what sets legitimate projects apart. As Investopedia points out, success in the ICO space hinges not just on innovation, but also on trust, accountability, and consistent execution.

Frequently Asked Questions (FAQ)

How long does an ICO take?
Typically 3 to 6 months, from planning and legal setup to launch and post‑ICO management.

Should I refund investors if I miss a fundraising cap?
Yes. If you set a soft cap, clearly state refund conditions in the whitepaper and implement automatic refunds in smart contracts.

Is an ICO still viable given regulatory pressure?
ICOs work, but they demand stronger legal clarity, security, and transparency than before.

What is the difference between an ICO and an IDO or IEO?
An ICO (Initial Coin Offering) is typically hosted by the project itself on its website, whereas an IDO (Initial DEX Offering) is launched on a decentralized exchange, and an IEO (Initial Exchange Offering) is hosted by a centralized exchange. Each model has different trust, exposure, and compliance dynamics.

How much does it cost to launch an ICO?
Costs vary widely depending on the scope of development, legal support, marketing, audits, and platform infrastructure. A basic ICO might cost between $50,000 to $100,000, while more complex launches can exceed $200,000 when factoring in high-end branding, global marketing, and legal compliance.

Can I launch an ICO without a product?
Technically, yes, but it’s much harder to gain trust and traction. Most successful ICOs today have at least an MVP (Minimum Viable Product) or working prototype. Having a product or demo builds credibility and makes it easier to attract serious investors and community support.

Conclusion

Launching an ICO is a powerful way to fund a blockchain project, build a community, and accelerate adoption, but it’s not something to approach lightly. From crafting a solid tokenomics model and writing a transparent whitepaper to ensuring legal compliance, smart contract security, and community engagement, every step requires precision and intent.

By following this step-by-step guide, you set the foundation for a credible, well-executed ICO that stands out in a crowded space. Success isn’t just about raising funds, it’s about building lasting value, trust, and momentum for your project.

If you need expert support with marketing, community growth, or press distribution, Coinbound is here to help. For streamlined PR and native ad campaigns tailored to the Web3 space, explore Mintfunnel. With the right strategy and the right partners, your ICO can do more than launch, it can thrive.

How to Launch an ICO: Step‑by‑Step Guide appeared first on Coinbound.

Many of these creators have built strong communities around their channels, which means they’re often the first to surface alpha, sentiment shifts, or early red flags. They’re shaping how people think, where capital flows, and which projects get traction.

If you’re building anything in crypto (launching a DeFi tool, scaling an NFT project, or setting up a Web3 influencer campaign, etc), these are the YouTubers you want to keep an eye on.

Related list: Biggest YouTube Crypto Influencers

1. Coin Bureau

Guy Turner’s Coin Bureau stands out for its clear, structured videos on tokenomics, platform reviews, and the latest crypto news. His calm, neutral tone cuts through the hype, making even the most complex blockchain concepts easy to understand. Each video is meticulously researched and presented without clickbait, helping viewers trust the information they’re getting.

The channel’s well-organized playlists make it easy to explore specific topics from deep dives into Layer 1 blockchains to comparisons of DeFi protocols. Whether you are a beginner learning the ropes or a seasoned investor looking for unbiased insights, Coin Bureau delivers value consistently. With over two million subscribers and growing, it ranks among the most trusted and widely respected crypto YouTube channels in the space.

2. Altcoin Daily

Hosted by brothers Aaron and Austin Arnold, Altcoin Daily has become a go-to source for fast-paced, headline-driven content in the crypto world. Their videos cover everything from daily market updates and altcoin performance to macroeconomic trends affecting the blockchain space. With a finger on the pulse of crypto Twitter and major news events, they are often among the first to break stories or spotlight trending tokens.

What sets Altcoin Daily apart is its conversational and energetic style. The Arnolds present news in a way that feels like you are catching up with knowledgeable friends rather than sitting through a lecture. This makes their content accessible to a wide audience, from retail investors to crypto-curious newcomers. Posting almost every day, they keep their community informed and engaged, helping viewers make sense of a rapidly changing market.

3. The Moon

Carl Runefelt’s The Moon delivers focused, no-nonsense content primarily centered around Bitcoin. Known for his technical analysis, Carl breaks down price charts, trend lines, and market signals with precision. Each video walks viewers through potential entry and exit points, often backed by historical patterns and real-time indicators. His approach appeals to traders who value clear, data-driven strategies over speculation or hype.

While Bitcoin remains his main focus, Carl occasionally covers broader crypto trends and altcoin opportunities, especially when they impact BTC price action. His confident delivery and consistent publishing schedule have earned him a loyal audience that relies on his insights to navigate volatile market conditions. For anyone actively trading or analyzing market movements, The Moon is a top resource.

4. Ivan on Tech

For developer-focused viewers, Ivan on Tech stands out as a valuable educational resource. Hosted by Ivan Liljeqvist, a software developer and blockchain educator, the channel delivers well-crafted explainers on topics like Ethereum, smart contracts, Layer‑1 protocols, and the mechanics behind decentralized applications. His content bridges the gap between technical depth and accessible instruction, making it ideal for developers, engineers and even non-technical founders looking to understand the tech stack behind Web3.

Beyond tutorials, Ivan regularly shares interviews with prominent figures in the blockchain space, offering unique insights into the future of decentralized technology. His passion for innovation and clear communication style has helped build a global audience of crypto professionals and learners alike. Whether you are coding your first dApp or building a scalable protocol, Ivan on Tech is an essential channel to follow.

Also See: Top Web3 YouTube Influencers

5. Crypto Casey

If you are new to crypto, Crypto Casey is one of the most approachable YouTubers to start with. Her channel is tailored for beginners, offering clear, step‑by‑step guides on essential topics like setting up crypto wallets, buying your first tokens, understanding yield farming, and navigating exchanges. She takes the time to explain each concept thoroughly, making sure viewers feel confident rather than overwhelmed.

What makes her content especially effective is her calm, steady tone and her avoidance of heavy jargon. Instead of assuming prior knowledge, she builds each video from the ground up, ideal for viewers who are just starting their journey into blockchain and digital assets. Whether you are looking to understand DeFi basics or improve your crypto security practices, Crypto Casey provides a solid, trustworthy foundation.

6. Crypto Banter

Live trading, expert interviews, breaking news, and rapid market updates, Crypto Banter delivers it all in a fast-paced, highly engaging format. Hosted by Ran Neuner, a well-known figure in the crypto media space, the channel functions more like a live financial news network than a typical YouTube channel. Its content blends sharp analysis with real-time reactions to market events, giving viewers both context and actionable insights as trends unfold.

What sets Crypto Banter apart is its live-streamed approach, which fosters an active, community-driven environment. Viewers can participate in chats, hear from guest analysts, and stay plugged into the daily rhythms of the crypto market. For seasoned traders, DeFi enthusiasts, or anyone needing real-time coverage, this channel is a powerful resource. Just be ready to keep up, it moves fast and doesn’t slow down for beginners.

Also See: Top 5 Crypto Streamers and Blockchain Influencers on Twitch

7. Coffeezilla

Watching Coffeezilla means stepping into the role of a skeptic, something the crypto space often needs. Known for his sharp investigative reporting, Coffeezilla uncovers shady projects, exposes influencer-driven pump-and-dump schemes, and dives deep into fraudulent behavior within the crypto and financial influencer ecosystems. His work provides a necessary check on an industry that can sometimes move faster than regulation or accountability.

Unlike many channels that hype the next big token, Coffeezilla brings a watchdog’s perspective. His content is well-researched, often supported by legal documents, on-chain data, and interviews with victims or whistleblowers. This hard-hitting style not only educates his audience but also encourages a more cautious, critical approach to investing. For anyone navigating the risks of the Web3 world, Coffeezilla offers an essential dose of transparency and truth.

Also See: The 9 Top Crypto Influencers Accounts to Follow

Why These Channels Matter

1. Education and Trend Awareness
   These YouTubers cover everything from beginner topics (Crypto Casey) to advanced analytics (The Moon, Ivan on Tech), helping clients craft more informed web3 campaigns.
   
2. Influencer Partnership Potential
   Channels like Coin Bureau, Altcoin Daily, and Crypto Banter draw engaged audiences. Brands launching tokens, NFT projects, or DeFi tools could benefit from smart collaborations.
   
3. Content Inspiration for Brand Messaging
   By observing how top crypto YouTubers explain complex topics, brands can refine their own messaging. Their ability to simplify concepts and keep audiences engaged offers valuable cues for crafting content that resonates across different platforms.
   
4. Community Pulse and Sentiment Tracking
   YouTubers often have highly engaged comment sections that serve as a real-time barometer of community sentiment. Monitoring these interactions can help brands gauge reactions to specific topics, tokens, or trends, informing smarter marketing and product decisions.

Also see our vetted Crypto PR Agency list.

FAQs about Crypto Youtube Channels

Which crypto YouTubers suit beginners best?
Crypto Casey and Altcoin Daily explain basics clearly and provide easy-to-follow content for newcomers.

Who offers the most technical breakdowns?
The Moon caters to traders with chart-based signals, while Ivan on Tech dives deep into blockchain development topics.

How do I know which crypto YouTuber is right for my audience?
Consider your target audience’s experience level and interests. Beginners may prefer Crypto Casey or Altcoin Daily, while technical audiences might benefit more from Ivan on Tech. For credibility-driven campaigns, working with creators like Coin Bureau or Coffeezilla can reinforce trust.

Can crypto YouTubers help with project launches?
Yes, many crypto YouTubers collaborate with Web3 brands to promote token launches, NFT drops, or platform rollouts. Coinbound influencer marketing helps match your project with the right creators to ensure messaging aligns and reaches the right viewers.

Any channels focused on fraud exposure?
Coffeezilla excels in exposing crypto scams and providing protective reporting.

Conclusion

Crypto YouTubers are a key part of how information spreads, how projects gain traction, and how communities form opinions. They break news, explain complex ideas clearly, and often spot trends before they show up anywhere else.

For builders, marketers, and investors, paying attention to the right creators means staying closer to what’s actually happening in the space. And for teams working with Coinbound crypto marketing agency, these channels also open real opportunities for collaboration and reach.

If your goal is to grow your presence in Web3 through influencer marketing or crypto PR, Coinbound can help connect the dots and move faster.

Top Crypto YouTubers appeared first on Coinbound.

KOLs aren’t trend-chasers or content machines. They’re trusted operators, analysts, builders, and educators with skin in the game. The people behind the tweets that trigger token spikes, the threads that explain L2 mechanics before they go mainstream, the YouTube videos that save your team hours of whitepaper reading.

In this guide, we’ll explain the true meaning of “KOLs” in crypto, and we’ll introduce the top voices. These are the people worth paying attention to. Builders listen to them. Investors read them. Communities trust them. If you’re serious about growing in Web3, knowing who they are is part of the job.

What Does KOL Mean in Crypto?

KOL stands for Key Opinion Leader. The meaning of KOLs in crypto comes down to trust and influence backed by real knowledge. KOLs are trusted authorities with deep domain knowledge and loyal audiences who value their opinions.They have earned credibility by consistently delivering insights, analysis, and commentary that resonate with their communities.

Crypto KOLs come from a wide range of backgrounds. Some are blockchain developers who understand the technical underpinnings of Web3 protocols. Others are traders, analysts, or journalists with a sharp eye for market movements and tokenomics. Many are founders or executives of crypto projects, bringing firsthand experience in navigating the Web3 landscape. And some are content creators who break down complex topics for a wider audience.

What separates a KOL from the average crypto content creator it’s the weight their opinion carries. Anyone can post a meme or shill a token for engagement. KOLs move conversations that actually influence strategy, funding, or adoption. Their reach matters, but it’s their track record, depth, and consistency that make people listen when it counts.

You’ll see KOLs weighing in on token launches, breaking down protocol updates on Twitter/X, hosting Twitter Spaces that founders and investors actually tune into, or proposing changes inside DAOs they helped build.

Top Crypto KOLs You Should Be Following Now

Here’s a focused and carefully curated list of influential crypto KOLs worth following in 2025. These individuals are leading voices across blockchain development, market analysis, crypto education, and Web3 innovation, each offering valuable insights that can help you stay ahead in the ever-changing crypto landscape.

1. Vitalik Buterin – Ethereum Co‑Founder

A pioneering figure behind Ethereum and smart contracts, Vitalik Buterin remains one of the most respected voices in blockchain. His writings on scalability, decentralization, and crypto ethics often shape the direction of the entire Web3 space. Beyond Ethereum’s initial design, Buterin continues to actively contribute to Ethereum’s evolution through research and thought leadership on topics like zero-knowledge proofs, DAOs, and network governance. His influence extends far beyond developers, crypto investors, builders, and policy makers alike follow his insights closely.

2. Michael Saylor – Bitcoin Evangelist

As MicroStrategy’s executive chairman, Michael Saylor is widely recognized for spearheading the corporate Bitcoin accumulation strategy. Since 2020, he has positioned MicroStrategy as the largest publicly traded holder of Bitcoin, often framing BTC as “digital property” and a hedge against inflation. His outspoken advocacy has helped normalize Bitcoin as a treasury asset for institutions. Through interviews, keynote speeches, and social media, Saylor continues to drive conversations around Bitcoin’s long-term value, security, and role in the global financial system.

3. Ty Smith – Founder of Coinbound

Ty Smith is one of the most influential voices in crypto marketing. As the founder and CEO of Coinbound, he has built the leading Web3 marketing agency trusted by brands like MetaMask, Nexo, and eToro. His expertise in KOL marketing, influencer partnerships, and scalable growth strategies has helped dozens of crypto companies achieve mainstream reach.

Beyond running Coinbound, Ty frequently speaks on industry podcasts, panels, and events, where he shares actionable insights on how to grow Web3 brands using influencer marketing, SEO, and native advertising. His Twitter and LinkedIn channels are valuable sources of marketing trends, growth hacks, and real-world results from Web3 campaigns.

4. Anthony Pompliano (“Pomp”) – Podcaster & Investor

Anthony Pompliano, known simply as “Pomp,” is one of the most visible and influential content creators in the crypto space. His podcast, The Pomp Podcast, regularly features top investors, founders, and policymakers, making it a go-to source for serious crypto discussions. Beyond content, Pomp is also a savvy investor, backing early-stage crypto and fintech startups through his venture firm. In 2025, he co-led a major crypto-focused SPAC, further solidifying his role in bridging traditional finance with blockchain innovation. His approachable style and sharp market analysis make him a trusted voice across both retail and institutional audiences.

5. Chris Dixon (a16z) – Web3 VC Thought‑Leader

Chris Dixon is a General Partner at Andreessen Horowitz (a16z) and a driving force behind some of the most strategic Web3 investments of the past decade. Known for his forward-thinking essays and frameworks, like “The Web3 Stack”, Dixon helps explain the long-term vision of decentralized technologies to both tech insiders and newcomers. Through a16z Crypto, he backs foundational projects across blockchain infrastructure, DeFi, NFTs, and decentralized social platforms. His influence extends beyond funding; Dixon is shaping how the next generation of founders, developers, and regulators think about the future of the internet.

6. Owen Simonin (Hasheur) – Crypto Educator (France)

Owen Simonin, widely known by his online alias “Hasheur,” is one of Europe’s most prominent crypto educators. Since launching his YouTube channel in 2016, he has built a strong community by simplifying complex blockchain concepts for French-speaking audiences. His content covers a broad range of topics from project breakdowns and DeFi tutorials to regulatory updates making him a trusted guide for newcomers and seasoned investors alike. Beyond content creation, Simonin is also a fintech entrepreneur, having founded companies like Meria (formerly Just Mining), which bridges crypto services and real-world finance across Europe.

7. Coffeezilla – Scam Investigator & Crypto Journalist

Stephen Findeisen, better known as Coffeezilla, has become a leading voice for transparency in the crypto space. Through his investigative YouTube series, he uncovers scams, pump-and-dump schemes, and deceptive practices by influencers and crypto projects alike. His work often goes viral for holding high-profile figures accountable and raising public awareness around fraud. Coffeezilla’s content is meticulously researched and backed by interviews, blockchain evidence, and financial analysis helping bring a much-needed layer of scrutiny and trust to the often unregulated world of Web3.

How to Follow and Benefit from Crypto KOLs

1. Diversify your feed: Follow a mix technical minds, analysis pros, educators, and watchdogs. Don’t rely on just one voice.
2. Look for authenticity, not hype: Check engagement quality, transparency, and consistency.
3. Engage strategically: Join Twitter/X threads, YouTube comments, and Discord chats to deepen context and connections.
4. Use insights, not advice: KOLs share valuable ideas—but always do your own research before acting.

Also See: Top 15+ Crypto Influencers to Watch

FAQ

What does KOL mean in crypto?
KOL stands for Key Opinion Leader, a term used to describe individuals with influence, expertise, and credibility in the crypto industry. Unlike general influencers, crypto KOLs are trusted for their knowledge in areas like blockchain development, tokenomics, and market analysis. Their opinions can influence investor sentiment, project adoption, and even token prices. 

How are KOLs different from regular influencers?
While influencers may focus on entertainment or brand partnerships, KOLs are subject matter experts who have built authority through consistent, value-driven content. They are respected by their audiences for offering informed opinions rather than hype.

Why should crypto projects work with KOLs?
Crypto projects benefit from working with KOLs because of the targeted trust they hold within niche communities. A mention or review from a respected KOL can spark user adoption, community engagement, and even press coverage. Unlike paid ads, KOL endorsements feel more authentic, especially when the KOL has a history of vetting projects thoroughly. 

Where can I find reliable crypto KOLs to follow?
Start by checking platforms like Twitter/X, YouTube, and Substack for individuals who regularly share insights on blockchain developments, market trends, or project reviews. Look for those who engage meaningfully with their communities and have a track record of accuracy. Lists like this blog post or platforms like Coinbound’s influencer marketing network are great places to discover vetted KOLs.

Do KOLs promote only paid content?
Not always. While many KOLs do engage in sponsored partnerships, the most reputable ones maintain transparency and only promote projects they believe in. Ethical KOLs often conduct their own due diligence and clearly disclose paid promotions. That’s why it’s important to evaluate a KOL’s past content, consistency, and openness before relying on their endorsements.

Final Thoughts

Strong distribution wins in crypto. And KOLs are often the ones behind it. People like Vitalik Buterin, Ty Smith, and Anthony Pompliano consistently shape how the industry thinks, invests, and builds. Their reach, paired with real domain expertise, makes them valuable signal in a space full of noise.

Whether it’s Coffeezilla holding bad actors accountable, or Chris Dixon outlining the next phase of decentralized infrastructure, the right KOLs don’t just comment on the space, they influence where it’s going.

If you’re building in Web3, don’t treat KOLs as an optional channel. Know who your audience listens to, and align with the voices that actually move them. And if you’re ready, Coinbound helps crypto brands run influencer marketing that’s actually worth doing and by connecting you with KOLs who have real credibility, engaged audiences, and influence where it counts.

Top Crypto KOLs to Follow appeared first on Coinbound.

If you’re serious about growing your NFT community, the two platforms that matter most are Discord and Twitter (X). Discord is where deeper engagement happens. Twitter is where attention starts. Both play very different roles, but they work best when they’re used together.

Below is a tactical breakdown of how to use both platforms to build and to grow NFT community.

Also see: Web3 Community Management Guide: Tactics That Actually Work in 2025

1. Set Clear Goals and Know Your Audience

Before you open a Discord or tweet a single teaser, you need a clear picture of who you’re trying to reach and why they’d care.

Start by narrowing down your audience. Are you speaking to NFT collectors, digital artists, Web3 gamers, or crypto investors? Are you building for artists, gamers, DeFi natives, or people brand new to Web3? Each group responds to different language, incentives, and platforms. You can’t copy-paste the same tone across the board.

The same goes for goals. Is your priority to sell out the mint, build long-term holders, grow a DAO, or launch ecosystem tools later? All of those require different approaches to NFT community building, from how you seed early conversations to how you reward engagement.

Be brutally honest: would you hang out in your own Discord? Would you follow this project on Twitter if you weren’t working on it?

2. Organize Your Discord Server for Easy Navigation

When someone joins your Discord, they should quickly understand what your project is about and where to find information. Create channels like #welcome, #announcements, #faq, and #support. Add community spaces like #general-chat or #memes to keep things fun. Use bots like MEE6 to greet new members automatically and Collab.Land to verify NFT holders. This creates structure and safety while encouraging engagement. Checkout our complete guide on how to Set up an NFT discord server.

3. Use Automated Welcomes and Clear Rules

First impressions matter. Set up a welcome bot to send a friendly message to new members explaining what your project does and where to start. It can include links to minting pages, roadmaps, or active channels. At the same time, establish basic rules to keep the space respectful and on-topic. Pin these rules in a dedicated channel and make sure moderators enforce them fairly.

4. Host Giveaways, Quizzes, and Contests

People love rewards. Giveaways are great for getting attention, but they work best when tied to participation. Try trivia quizzes about your project, art contests, or meme competitions. Reward winners with whitelist spots, limited edition NFTs, or project merchandise. These activities energize your community and make members feel like they’re part of something special.

5. Run Weekly Events: AMAs, Drops, and Twitter Spaces

Live events keep your community engaged and give people a reason to show up regularly. Host weekly AMAs (Ask Me Anything) in Discord where your team answers questions. Announce new drops or features in real-time. On Twitter, run Spaces where you can speak with your followers and bring in guest speakers from the Web3 world. These formats are casual but powerful for building relationships.

Also see: How to Host a Crypto AMA

6. Create Exclusive Roles and Gated Channels

Everyone wants to feel like they’re part of an inner circle. Assign special roles to early supporters, verified holders, or contest winners. Create private channels where only those roles can chat or access early updates. This gives people a reason to stay active and contribute more. It also helps manage your community by rewarding quality engagement over sheer volume.

7. Promote Your Discord on Twitter (X), and Vice Versa

Don’t treat Discord and Twitter as separate worlds. Cross-promote content to keep both channels active. Tweet out exciting Discord discussions or announcements and include an invite link. In Discord, let members know about your latest tweets or upcoming Twitter Spaces. This back-and-forth builds momentum and gives each platform a unique role in your growth.

If organic reach isn’t enough (and often, it isn’t), consider running targeted Twitter (X) ads to bring in the right kind of traffic. Paid traffic won’t build a community for you, but it can amplify what’s already working.

8. Pin Highlights and Share Community Wins

Pin the best content in each channel, this might be an insightful question, an amazing piece of fan art, or a successful NFT trade. Share these highlights on Twitter to show the world your community is alive and thriving. This not only celebrates your members but also acts as social proof for others thinking of joining.

9. Partner with NFT Influencers and Web3 Projects

Find NFT influencers or projects with a similar audience and run co-branded events, giveaways, or AMAs. For example, an NFT artist could design a custom piece for your community while you promote their collection. NFT influencers are a core part of effective NFT marketing, but the real impact comes when their audience has something valuable to join. That’s where your community setup matters. Coinbound has helped many Web3 brands grow fast through smart influencer partnerships.

Also check out this resource: NFT Marketing Plan Template: Map Out Your Path Pre- and Post-Launch

10. Educate and Empower Your Members

People stay when they learn something valuable. Share simple guides on using wallets, buying NFTs, or staying safe from scams. Host Discord workshops or Twitter threads that teach new users about Web3. This shows you care about more than sales and turns members into long-term fans. Check out our insights on Web3 community building for more ideas.

Summary

Twitter (X) and Discord can absolutely carry your NFT community growth, but only if you treat them like active spaces, not passive announcement boards. Think long-term. Set expectations early. Reward real participation, not just volume.

Want a community growth strategy that actually works? Talk to us.

Coinbound’s NFT marketing team has helped Web3 projects turn scattered followers into real, active communities, not just by managing Discords and Twitter, but by working directly with NFT influencers who bring in the right people.

10 Ways to Grow NFT Community Using Discord and Twitter appeared first on Coinbound.

From protocol founders to market analysts and educational content creators, this list features the key players driving real impact in the blockchain space. Whether you’re seeking expert alpha, regulatory insights, or community-driven updates, these influencers are essential follows for anyone serious about crypto.

Top Crypto Influencers

Vitalik Buterin

As the co-founder of Ethereum, Vitalik Buterin remains one of the most influential figures in the crypto space. He continues to lead discussions around blockchain scalability, security, and decentralization, playing a key role in the development and implementation of Ethereum upgrades like Proto-Danksharding and the Surge.

In 2025, Vitalik’s thought leadership is more relevant than ever, especially as Ethereum expands into new use cases involving AI, identity, and Layer-2 interoperability.

What sets Vitalik apart is his ability to blend technical expertise with philosophical insights. His blog posts, research papers, and social media commentary often set the tone for industry debate and innovation.

Whether he’s weighing in on tokenomics, governance, or privacy, Buterin’s views consistently shape how developers, investors, and policymakers approach the future of crypto.

Michael Saylor

Michael Saylor, the Executive Chairman and Co-Founder of MicroStrategy, has become a central figure in institutional Bitcoin advocacy. Since MicroStrategy’s landmark decision in 2020 to convert a significant portion of its treasury into Bitcoin, Saylor has doubled down on his bullish stance.

As of 2025, MicroStrategy holds over 200,000 BTC, reinforcing Saylor’s image as a long-term strategist and one of the most vocal Bitcoin maximalists in the world.

What distinguishes Saylor is his relentless focus on Bitcoin as a store of value and a hedge against inflation. Through keynote speeches, interviews, and appearances on major crypto podcasts, he articulates the case for Bitcoin in language that resonates with both Wall Street and the broader public. His influence extends beyond just corporate treasuries, he has inspired countless high-net-worth individuals and institutions to adopt a Bitcoin-first mindset.

Saylor’s insights often shape macro conversations around monetary policy, digital assets, and the future of decentralized finance. For anyone looking to understand the intersection of crypto and traditional finance, Michael Saylor remains a must-follow voice in 2025.

Ivan on Tech

Ivan on Tech is another big influencer, and one of the few on YouTube with 100k+ subscribers. He has a great community that engages with all the content he puts out. Recently, Ivan eclipsed 25 million views on his channel which is a huge milestone.

Chico Crypto

Chico Crypto takes a more laid-back style to his channel, with interviews, trading tips and crypto market analysis. He currently sits at 154k subscribers and has an extremely active community.

Lark Davis

Lark Davis is a New Zealand-based influencer with 153k subscribers. His channel is loaded with tutorials, reviews and other helpful tips for you to learn crypto and investing. In addition, he also has his own cryptocurrency course.

Altcoin Daily

Altcoin Daily is a channel focused on crypto news and current events. They feature tons of well known guests from the community, and try and tie crypto topics with real world events as often as possible. Overall they have 268k subscribers and just over 1000 videos.

Changpeng Zhao (CZ)

Changpeng Zhao, widely known as CZ, is the founder and former CEO of Binance, the world’s largest cryptocurrency exchange by trading volume. Even after stepping down from his executive role in late 2023 following regulatory settlements, CZ continues to be a pivotal figure in the crypto ecosystem. His influence extends far beyond Binance, as he remains an advisor, investor, and thought leader across various blockchain projects.

In 2025, CZ’s voice carries significant weight when it comes to discussions around global crypto regulation, exchange innovation, and decentralized finance infrastructure.

He frequently shares market insights, supports emerging blockchain entrepreneurs, and participates in industry forums that shape crypto policy and direction. Despite the challenges he and Binance have faced, his ability to remain a trusted figure speaks to his long-term vision and resilience.

Anthony “Pomp” Pompliano

Anthony “Pomp” Pompliano is one of the most influential media personalities in crypto, known for his ability to distill complex financial and blockchain concepts into clear, actionable insights. As the host of The Pomp Podcast and author of The Pomp Letter, he reaches a massive audience of investors, entrepreneurs, and crypto-curious newcomers. In 2025, his voice remains a key bridge between traditional finance and the decentralized economy.

What makes Pomp stand out is his entrepreneurial mindset and relentless focus on building. He’s not just a commentator, he’s also an investor and founder. Most recently, he launched a $200 million SPAC to support emerging fintech and crypto companies, underscoring his role as a hands-on operator in the space.

Pomp’s influence is amplified by his presence across multiple platforms, from long-form podcast interviews with top-tier guests to bite-sized educational content on X, YouTube, and LinkedIn. 

Chris Dixon

Chris Dixon is a general partner at Andreessen Horowitz (a16z) and one of the most forward-thinking venture capitalists in the crypto and Web3 space. As the founder of the firm’s crypto-focused fund, a16z crypto, Dixon has been instrumental in funding and guiding many of the most promising blockchain startups. His work blends investment strategy with deep philosophical thought about the internet’s future, making him a must-follow figure in 2025.

Dixon’s writing, particularly his essays on decentralization, network effects, and the evolution of digital ownership has shaped how both developers and investors think about the next phase of the internet. He argues that Web3 represents a shift back to user-owned networks, and he champions protocols and platforms that align with this ethos.

In addition to his strategic investments, Dixon is a key voice in regulatory discussions and educational initiatives aimed at making blockchain more accessible. Through a16z’s Crypto Startup School and frequent appearances on tech panels and podcasts, he’s helping lay the foundation for the next generation of Web3 builders.

For anyone serious about understanding where crypto is headed, both from a technological and investment perspective, Chris Dixon offers insights that are consistently ahead of the curve.

Vinny Lingham

Vinny Lingham, often referred to as the “Bitcoin Oracle,” is a South African entrepreneur and investor known for his uncanny ability to forecast crypto market trends. As the co-founder and CEO of Civic, a blockchain-based identity verification platform, and managing partner at the crypto-focused hedge fund Praxos Capital, Lingham brings both visionary thinking and operational experience to the Web3 space.

What sets Lingham apart is his pragmatic approach to crypto investing. He gained widespread recognition for accurately predicting key market movements during multiple Bitcoin cycles, earning a reputation as one of the few influencers who combines bold predictions with data-driven reasoning. His insights are often featured in top media outlets and followed closely by investors seeking long-term strategies.

In 2025, Lingham continues to advocate for real-world utility in crypto, especially around decentralized identity, privacy, and compliance. Through his writing, social media, and speaking engagements, he emphasizes the importance of building sustainable, regulation-friendly crypto projects. Lingham’s deep involvement in both product development and capital allocation makes him one of the most well-rounded influencers to watch this year.

Barry Silbert

Barry Silbert is the founder and CEO of Digital Currency Group (DCG), a powerhouse in the crypto investment space that has played a foundational role in shaping the industry. Through DCG, Silbert oversees a portfolio that includes Grayscale Investments, CoinDesk, Foundry, and formerly Genesis, establishing him as a key player at the intersection of institutional capital, media, and blockchain infrastructure.

In 2025, Silbert remains a significant force behind the scenes, influencing the flow of billions in crypto investments and guiding policy conversations around digital assets. His work with Grayscale, which manages one of the largest Bitcoin trusts in the world, has been pivotal in introducing digital currencies to institutional investors. Even amid legal challenges and market volatility, Silbert has shown a capacity to navigate complex regulatory environments while continuing to support the growth of Web3.

Silbert’s leadership style is strategic and often understated, but his impact is undeniable. He has been instrumental in legitimizing crypto as an asset class and pushing for broader institutional acceptance. For those looking to understand the financial backbone of the crypto economy, Barry Silbert’s influence is essential to watch.

Arjun Sethi

Arjun Sethi is the Co-CEO of Kraken and a prominent figure in the evolution of crypto exchanges and Web3 infrastructure. A seasoned entrepreneur and investor, Sethi previously co-founded Tribe Capital, a venture capital firm known for backing high-growth technology companies, including several blockchain-focused startups. In 2024, he stepped into a leadership role at Kraken, one of the oldest and most respected crypto exchanges, signaling a new era for the platform.

Under Sethi’s leadership, Kraken has doubled down on global expansion, security, and regulatory compliance. His strategic focus lies in bridging traditional finance with decentralized technologies, a critical area as the market matures and institutions seek compliant onramps into crypto. Sethi’s unique background in both venture capital and product development enables him to balance innovation with operational rigor.

In 2025, Sethi is increasingly seen as a new-generation crypto executive, forward-thinking, adaptable, and deeply connected to both developers and regulators. His insights on market dynamics, exchange evolution, and decentralized financial systems make him a key influencer for anyone tracking the future of digital asset platforms.

Owen Simonin (Hasheur)

Owen Simonin, known online as Hasheur, is one of Europe’s most influential crypto educators and content creators. Based in France, Simonin has built a massive following through his YouTube channel, where he explains complex blockchain concepts, market trends, and DeFi strategies in a simple, engaging way. With over 700,000 subscribers and millions of views, he has become a trusted voice for both newcomers and seasoned investors across the French-speaking world.

What makes Hasheur stand out is his ability to make crypto relatable. Rather than focusing solely on hype or speculation, Simonin emphasizes fundamentals, security, and long-term thinking. His content spans tutorials, deep dives on projects, macroeconomic analysis, and coverage of regulatory developments in Europe, a region increasingly relevant to the future of crypto policy.

In addition to his media presence, Simonin is also the CEO of Just Mining (now Meria), a crypto asset management company that helps individuals and institutions gain exposure to blockchain ecosystems. This blend of education, entrepreneurship, and technical knowledge gives Hasheur a uniquely well-rounded perspective, making him a valuable influencer to watch as crypto adoption grows globally in 2025.

Ty Smith

Ty Smith is the Founder and CEO of Coinbound, the most well-known marketing firm for the crypto industry. Ty’s marketing efforts has helped scale companies like eToro, MetaMask, Sui, Gala and more.

As such, Smith has become toe de-facto marketing expert for crypto companies.

Crypto Banter & Crypto Casey

Crypto Banter and Crypto Casey are two of the most influential content creators in the crypto space, each offering distinct styles and value to their audiences. While they differ in tone and focus, both have become trusted sources for education, analysis, and up-to-the-minute market insights in 2025.

Crypto Banter, led by entrepreneur and host Ran Neuner, has grown into one of the most active crypto livestream platforms on YouTube. With over 795,000 subscribers, the channel features daily market updates, live trading discussions, and interviews with leading figures in Web3. Its fast-paced, high-energy format appeals to active traders and investors who want real-time information, community interaction, and alpha on emerging projects.

Crypto Casey, on the other hand, brings a calm, structured, and educational approach that resonates with beginners and intermediate users. Her channel focuses on breaking down complex topics such as wallet security, blockchain mechanics, and tokenomics in a way that’s easy to understand. With a strong emphasis on self-custody and long-term security, Casey’s content has become a valuable entry point for those just beginning their crypto journey.

Together, Crypto Banter and Crypto Casey represent the spectrum of crypto education and media in 2025.

Tips for Working With Crypto Influencers

Collaborating with crypto influencers can significantly boost your project’s visibility, credibility, and community engagement. However, to get the most out of your influencer partnerships in 2025, it’s important to approach these relationships with a strategic mindset. Here are key tips to ensure your campaigns succeed:

1. Prioritize Authenticity Over Reach: Don’t just chase follower counts. Focus on influencers whose values, content style, and audience genuinely align with your project. A smaller creator with a highly engaged community can often drive better results than a large influencer with shallow connections.

2. Vet for Web3 Credibility: Ensure the influencer has real experience or knowledge in the crypto space. Check their past content, community feedback, and past brand partnerships.

3. Diversify Your Influencer Mix: Don’t rely on a single voice. Use a blend of thought leaders, technical educators, content creators, and regional influencers.

4. Set Clear KPIs and Creative Guidelines: Influencer marketing isn’t a hands-off tactic. Provide clear goals, timelines, messaging guidance, and performance metrics. While influencers need creative freedom, a shared understanding of deliverables ensures your campaign stays on-brand and compliant.

5. Track ROI Beyond Impressions: Go deeper than likes and views. Use UTM links, affiliate codes, and community engagement metrics to track conversions, wallet sign-ups, or token participation. Influencer marketing in Web3 is about building long-term trust and adoption, not just one-time clicks.

How Coinbound Can Help You Leverage Influencer Power

At Coinbound, we connect projects with top-tier influencers across platforms. Explore our full suite of services in Web3 influencer campaigns, content production, and community growth on the Coinbound resources page. Learn how we have executed influencer marketing for eToro, MetaMask, and Cosmos to boost brand reach by millions.

You might also find value in our YouTube crypto influencers’ guide and the Web3 influencer marketing tactics.

Top 15+ Crypto Influencers to Watch in 2025 appeared first on Coinbound.

1. Define Niche Goals & Structure Campaign Types

Influencer marketing only works when the content matches the outcome you’re targeting. Begin with clear and quantifiable goals: NFT mint visibility, DeFi user acquisition, wallet installs, or referral signups. Segment campaigns into content formats:

• Tutorials & explainers to educate.
• AMA/live sessions to build trust.
• Short-form clips (TikTok/Reels) for awareness.
• Affiliate-based promos for performance.

Coinbound’s campaign designs always start by aligning format to objective, chief among them driving viewer actions rather than vanity KPIs .

2. Mix Macro, Micro & Web3-Native Influencers

Scale matters, but relevance matters more. Macro and celebrity-level creators offer reach; micro-influencers offer niche credibility and high engagement. For Web3, don’t overlook platform-native creators like those on Lens Protocol or decentralized social platforms. A layered mix boosts visibility and trust.

3. Co-create Rich Stories vs. One-Off Posts

Influencer marketing in Web3 thrives on narratives. Instead of single tweets, work with creators to:

• Publish walkthroughs of a dApp
• Host multi-part series across platforms
• Launch community challenges or NFT giveaways

Narratives, especially across formats, drive deeper engagement and signal authenticity.

4. Tie with High‑Value On‑Chain Events

Leverage your project’s road map or token launch for campaign hooks. Examples:

• NFT mint drops: Coordinated livestreams to showcase art and explain scarcity
• Token listing events: Sponsored reviews with call-to-action
• Protocol airdrops: Influencers share step-by-step claim guides, adding legitimacy

These create urgency and give creators concrete content, as seen in successful campaigns outlined in our Definitive Guide for Web3 Marketing

5. Activate Community Through Influencers

Influencers can help spur community growth:

• AMAs on Discord/Telegram
• Guest-moderated Twitter Spaces
• Co-hosted giveaways with influencer follow requirement

When meshed with robust community management like Coinbound’s approach to tailored Discord structures, you’ll increase membership and engagement rates dramatically.

6. Launch Affiliate & Token‑Per‑Action Models

Performance-based models give influencers direct motivation. Affiliate links, DEX swap codes, or token reward-based sign-ups align incentives around results, not impressions. As Coinbound’s data shows, that well‑structured affiliate programs can deliver multi‑million-dollar returns for creators and brands alike.

7. Track KPIs & Use Analytics Tools

Measure more than just reach. Monitor:

• Profile visits and signups
• Token swaps or purchases
• Engagement over time

Coinbound’s analytics tools help track mentions, engagement, and conversions, yielding measurable ROI and enabling optimizations mid‑campaign.

Also see: Web3 Analytics Stack: How to Build an Attribution System Without Google Analytics

What Coinbound Does Differently in Influencer Marketing

Coinbound has managed over 1,250 campaigns, working with 500+ top-tier Web3 influencers across platforms like Twitter, YouTube, TikTok, and NFTs. Our mix of specialist tools and community-focused strategy ensures clients see results, not just metrics.

Summary

By combining goal alignment, thoughtful influencer mix, co-created formats, event hooks, community activation, performance incentives, and analytics, you transform web3 influencer marketing from superficial reach into lasting growth.
At Coinbound, each of the seven tactics above has been battle‑tested and refined across real projects. 

Schedule a strategy call and see how we’d structure your campaign.

7 Web3 Influencer Marketing Tactics That Drive Results appeared first on Coinbound.

But not all influencer marketing agencies are created equal, especially in Web3.

This guide breaks down the top Web3 influencer marketing agencies in 2025, what makes each one stand out, and how to choose the right agency for your project. We’ll also cover key questions you should ask before signing on the dotted line, plus frequently asked questions to help you navigate the process.

Let’s dive into the top players.

Top Web3 Influencer Agencies

1. Coinbound (Best Overall & Most Experienced)

Website: coinbound.io

Coinbound is the long-time leader in Web3 influencer marketing. With 6+ years of experience in the blockchain and crypto space, Coinbound has built the most robust and battle-tested influencer network in the industry.

Whether you’re targeting Twitter, YouTube, TikTok, or Web3-native platforms like Lens and Farcaster, Coinbound knows exactly how to craft campaigns that drive real community engagement and growth.

Client Highlights:

• MetaMask
• Sui
• Gala Games
• eToro
• Nexo
• Immutable
• Cosmos
• OKX

Why Coinbound Leads the Pack:

• Access to 500+ verified crypto and Web3 influencers
• Deep expertise in DeFi, NFTs, Layer 1 & Layer 2 ecosystems
• Seamless campaign execution from strategy to reporting
• Results-oriented with a focus on KPIs like CAC and engagement
• Also offers PR, social media management, and SEO—perfect for multi-channel growth

If you want to work with a highly experienced team, Coinbound is a reliable option.

2. Lunar Strategy

Website: lunarstrategy.com

Lunar Strategy has made a name for itself by focusing on influencer campaigns that are integrated into a broader marketing strategy. The agency works with DeFi and NFT projects and excels at working with micro and mid-tier influencers to drive authentic engagement.

Strengths:

• Specializes in growth marketing beyond influencer campaigns
• Good option for early-stage startups needing flexible budgets
• Known for excellent project management and communication

3. Mooning

Website: mooning.com

Mooning is an Australia-based Web3 marketing agency with a strong focus on influencer marketing and community engagement. Their strength lies in highly creative campaigns with strong visuals and storytelling.

Strengths:

• Great for NFT drops and metaverse-related projects
• Strong creative and design team
• Focuses heavily on ROI and post-campaign analytics

4. Blockwiz

Website: blockwiz.com

Blockwiz combines influencer marketing with performance-based strategies to deliver tangible results. They’ve worked with over 150 crypto brands and have a full-service offering that spans content, SEO, and paid ads.

Strengths:

• Comprehensive approach to influencer and content marketing
• Transparent pricing and detailed analytics
• Good for projects that need technical SEO and influencer services together

5. ICODA

Website: icoda.io

ICODA is a full-cycle crypto marketing agency that includes influencer marketing among its many services. They’ve been around for years and have strong connections across global crypto markets including Asia, Europe, and the US.

Strengths:

• Global reach with multilingual influencer capabilities
• Good for ICOs, IDOs, and exchange promotions
• Also offers exchange listings, legal, and technical advisory

6. Omni Agency

Website: omniagency.ca

Omni is a Canada-based Web3 marketing firm that focuses on organic growth through influencer activations, community building, and content marketing. They take a strategic approach, focusing heavily on Discord and Telegram growth alongside influencer work.

Strengths:

• Great for community-led brands
• Strong communication and client support
• Skilled at converting influencer campaigns into long-term engagement

What to Look for in a Web3 Influencer Agency

What to Look for in a Web3 Influencer Marketing Agency

Choosing the right Web3 influencer marketing agency isn’t just about finding someone with a few crypto influencers on speed dial. The right partner should understand blockchain culture, be fluent in the Web3 narrative, and know how to build influence in an industry that moves at the speed of innovation.

Here are the key qualities to evaluate before committing to an agency:

1. Industry experience in Web3 and crypto

Not all influencer marketing experience translates to the Web3 space. Look for an agency that has proven success promoting DeFi protocols, NFT projects, Layer 1 or Layer 2 blockchains, DAOs, wallets, or exchanges. Web3 is a specialized ecosystem with unique community dynamics, regulatory considerations, and messaging challenges. An experienced agency will understand how to position your project authentically, what narratives resonate with degens and builders, and how to adapt messaging during both bear and bull markets. They should also understand the values that drive this space, including decentralization, transparency, and community-led growth.

Ask for case studies or campaign metrics that demonstrate real-world outcomes. This helps ensure you’re working with a team that truly knows the landscape.

2. Quality and depth of influencer network

The size of an agency’s influencer roster matters, but quality is far more important. You want access to influencers who are respected within their niche, actively engage with their community, and have a reputation for thought leadership or authentic content. Avoid agencies that rely on influencers known for over-promoting projects indiscriminately.

A strong agency will offer access to macro and micro influencers across Twitter, YouTube, TikTok, Discord, Telegram, and even decentralized platforms like Farcaster or Lens. More importantly, they’ll help you choose influencers whose audience aligns with your goals—whether you’re looking to attract early-stage investors, NFT collectors, developers, or DAO participants.

3. Tailored strategy development

Effective influencer campaigns are never one-size-fits-all. The agency should take time to understand your project’s goals, audience, narrative, and launch timeline. They should then build a custom strategy that includes influencer selection, content formats (such as threads, reviews, or AMAs), messaging guidance, and key performance indicators.

You’ll want a campaign roadmap that aligns with your product milestones—whether you’re preparing for a token launch, NFT mint, protocol release, or major governance vote. A well-thought-out strategy ensures your message lands with the right people at the right time, across the right channels.

4. Data-driven performance tracking

To evaluate the impact of an influencer campaign, you need data, not just vanity metrics. Choose an agency that provides transparent, results-focused analytics. Key performance indicators may include engagement rates, referral traffic, conversions, follower growth, wallet sign-ups, or even increases in TVL if you’re running a DeFi campaign.

Ask how they track and report performance. Good agencies will use tools like UTM links, custom dashboards, influencer-specific landing pages, and post-campaign reports that connect awareness to outcomes. This level of insight helps you understand what’s working, what needs to be adjusted, and where to invest more moving forward.

5. Cross-platform influence activation

Your audience isn’t concentrated in one place. Crypto users are spread across multiple channels, each with different content formats and expectations. A capable agency should understand how to tailor influencer content to each platform’s strengths.

Twitter is where real-time discussion and community-building happen. YouTube allows for deep dives and project explainers. TikTok can spark viral momentum, especially with younger NFT or gaming audiences. Discord and Telegram serve as the conversion layer where awareness turns into retention. Emerging platforms like Lens and Farcaster are also becoming important touchpoints in decentralized social media.

An agency should be ready to activate influencers across this ecosystem in a coordinated, brand-consistent way.

6. Transparent pricing and deliverables

Clarity on pricing and scope is essential. A professional agency will clearly outline what’s included in your campaign, such as influencer outreach, approvals, content creation, scheduling, community engagement, and reporting.

They should also explain how influencers are compensated, whether it’s through a flat fee, performance incentives, revenue shares, or token allocations. Ask about the timeline for campaign development, content delivery, and performance reviews. Make sure you understand how they handle underperformance or failed influencer commitments, and whether revisions or replacements are included.

Avoid agencies with vague pricing models or hidden fees. Transparency on both sides leads to a smoother, more collaborative relationship.

7. Additional services for full-funnel support

Influencer marketing works best when paired with complementary growth strategies. Some of the most effective Web3 campaigns layer influencer content with PR, social media management, paid ads, or SEO to drive full-funnel results.

Look for agencies that offer services beyond influencer activation. This may include community management on Discord or Telegram, content creation for thought leadership, Web3 PR and media outreach, paid amplification, or technical SEO to capture search traffic around branded and project-related keywords.

Having a single team that can connect these efforts helps you avoid silos and makes your entire marketing stack more efficient and cohesive.

Best platforms for Web3 influencer campaigns

The right platform depends on your audience, goals, and content type. Here’s a breakdown of the most impactful platforms in the Web3 space:

• Twitter (X): Still the heartbeat of the crypto community. Ideal for announcements, threads, engagement, and building awareness among traders, developers, and DAOs.
• YouTube: Great for long-form explainers, technical overviews, tokenomics breakdowns, and product walkthroughs. YouTube influencers can drive deep understanding and longer attention spans.
• TikTok: Popular for short, viral content targeting younger audiences. Best suited for NFT projects, Web3 gaming, and projects with strong visual storytelling.
• Telegram and Discord: These are more for community conversion than discovery. Influencers often bring audiences from other platforms into these channels for deeper interaction.
• Farcaster and Lens Protocol: Decentralized social networks gaining traction among early adopters. Still niche, but valuable for building a presence among Web3-native audiences.

A well-rounded campaign often uses a combination of these platforms to build awareness, educate, and convert.

Can I manage influencer marketing myself, or do I need an agency?

You can manage influencer marketing in-house, especially if you have a strong network and experience negotiating, managing content approvals, and tracking performance. However, doing so requires time, relationships, and an understanding of both the culture and the technical side of Web3.

Working with an experienced Web3 influencer marketing agency offers several advantages:

• Access to vetted and relevant influencers
• Pre-established relationships for faster and more reliable outreach
• Campaign management, negotiation, and coordination taken off your plate
• Strategic guidance and creative direction
• Data tracking and performance reporting

Most teams find that outsourcing this work to a trusted agency allows them to focus on building their product and community while still benefiting from high-impact exposure.

How long does a typical influencer campaign take?

The timeline varies depending on the campaign’s complexity, the number of influencers involved, and whether content is being created from scratch or repurposed. In general:

• Planning and influencer sourcing: 1–2 weeks
• Content creation and approvals: 1–3 weeks
• Campaign execution: 1–2 weeks
• Post-campaign reporting: 1 week

A simple campaign can be executed in under a month, while larger campaigns may run over several months, especially when timed around events like token launches, NFT mints, or strategic roadmap updates. The best agencies will work with your product milestones to ensure influencer content supports your launch cycles.

What kind of results can I expect from a Web3 influencer campaign?

Results vary depending on your goals, budget, and execution. That said, a well-run campaign can produce:

• Brand awareness across targeted Web3 communities
• Traffic spikes to your website or dApp
• Increased token or NFT sales
• Discord or Telegram growth
• Developer interest or GitHub engagement
• Enhanced perception and credibility within the crypto space

Measurable outcomes should be tied to specific KPIs, and your agency should provide a detailed report post-campaign. Some projects even see long-term results from well-positioned influencer content, especially when paired with ongoing community building.

Web3 Influencer Agency FAQs

Final Thoughts

Influencer marketing in Web3 is not a trend, it’s a foundational tactic for building community and gaining traction in a noisy, fast-moving ecosystem.

Whether you’re launching a new Layer 1 chain, raising awareness for your NFT collection, or scaling your DeFi protocol, the right influencer agency can make the difference between a fizzle and a breakout.

Coinbound stands at the top of the list for a reason. With deep roots in the crypto space, an unmatched influencer network, and a proven track record with top brands like MetaMask, Sui, and Gala, they are the go-to choice for serious Web3 projects.

Need help with your influencer marketing strategy? Visit coinbound.io to connect with the team and launch a campaign that actually moves the needle.

Top Web3 Influencer Agency Picks in 2025: The Ultimate Guide for Marketing Blockchain Brands appeared first on Coinbound.

The real strength of influencer marketing in crypto lies in the trust these influencers build with their audiences. They often act as a bridge between complex projects and curious investors and are able to simplify complex ideas, offer personal perspectives, and generate excitement about novel tokens or platforms.

You can also hire the top YouTube crypto influencers to expand your business presence. 

Our complete list of the best-rated crypto YouTubers has been reviewed for their educational explainers of crypto topics, subscriber growth rate, and community engagement. 

Let’s find the biggest crypto YouTubers and their channels, where you can find everything related to blockchain, crypto, NFT, Web3, BTC, Ethereum, and DeFi.  

Why Hire Top-Ranked Crypto YouTubers to Promote Your Project?

Crypto YouTube content creators help your blockchain business reach and engage your ideal buyer persona meaningfully. Here are the top advantages of partnering with famous crypto YouTube channels:  

• Trust Building: Crypto channels on YouTube have a loyal following and can help build trust in new blockchain, DeFi, NFT projects, and technologies. 
• Market Awareness: Blockchain and DeFi Youtubers help raise awareness about cryptocurrencies and blockchain projects. 
• Educational Content: YouTube crypto Influencers provide educational resources and simplify complex topics to a broader audience. 
• Community Engagement: They foster community interactions and discussions, enhancing the sense of community within the crypto space. 
• Trend Setting: Influencers can set trends and highlight emerging opportunities, impacting market dynamics. 
• Project Endorsements: They can lend credibility and attract attention to specific projects or coins. 

Popular Crypto YouTube Channels List For 2025 

Here are the best crypto YouTube channels that provide up-to-date information on the bull market, such as the approval of spot ETFs, AI tokens, and other emerging cryptocurrency trends for investors and blockchain enthusiasts:

Crypto Banter

Crypto Banter is a crypto streaming channel covering breaking stories, altcoin trends, and interviews with crypto moguls. Hosted by Ran Neuner, the content is geared toward both beginners and seasoned crypto traders looking for insights on how to navigate the volatile world of crypto.

You can get the latest updates on blockchain technology, including discussions on market trends and analysis of different cryptocurrencies.

Channel Name: Crypto Banter

Channel Launch Year: 2017

No. of Subscribers: 795K

No. of Videos: 2905

Why Follow?

• They host live streams where viewers can participate in discussions. 

Major Topics Covered:

• Crypto trading strategies and investment tips
• Gummy airdrop farming and crypto exchange expedition
• Bitcoin insights and Altcoin analysis 

BitBoy

BitBoy Crypto is an excellent YouTube channel for beginners in the crypto world. Host Ben provides market predictions, altcoin reviews, and insights on major events and trends.

The cryptocurrency channel also covers AI advancements and their impact on the crypto market, offers interviews with industry leaders, and actionable tips for crypto investors.

Channel Name: BitBoy

Channel Launch Year: 2023

YouTuber Name: Ben Armstrong

No. of Subscribers: 117K

No. of Videos: 423

Why Follow?

• Learn about the impact of AI on cryptocurrency 
• Access practical investment strategies 
• Gain insights from industry experts

Major Topics Covered:

• Blockchain market predictions and trends 
• Educational content for beginners and experienced investors 
• Updates on significant crypto developments 
• Engaging discussions on major market events

Also See: Leading Web3 Influencer Marketing Services

Discover Crypto

Discover Crypto covers a range of topics, including discussions on the rise and fall of cryptocurrencies like Solana, investing advice on top coins, and analyses of big money players’ moves on Wall Street. 

Their show also features live streams on altseasons, meme coins, upcoming crypto trends, and 

members-only content for deeper insights into the crypto market.

Channel Name: Discover Crypto 

Channel Launch Year: 2018

No. of Subscribers: 1.4 Million 

No. of Videos: 5.4K

Why Follow?

• Discover potential investment opportunities.
• Stay updated with price predictions to power your cryptocurrency investments.

Major Topics Covered:

• Bitcoin halving and geopolitical tensions 
• Examination of altcoins and their potential for growth 
• Discussion of blockchain technology and its applications 
• Reviews of cryptocurrency mining and its evolution 
• Analysis of the influence of large institutions like BlackRock on the cryptocurrency market

Crypto Casey

Crypto Casey is a popular crypto YouTube content creator. She educates people around the world on blockchain technology, Bitcoin, finance, and economics. 

The channel also provides videos on new digital assets, investment strategies, market analysis, mindset for success, and exciting blockchain opportunities. 

Channel Name: Crypto Casey 

Channel Launch Year: 2017

YouTuber Name: Casey Leigh Henry

No. of Subscribers: 582K

No. of Videos: 449

Why Follow?

• You can get up-to-the-minute news and analysis on blockchain market trends and developments.

Major Topics Covered:

• Advice on investing in cryptocurrencies
• Coverage of the intersection between finance and technology
• Tips and best practices for securing cryptocurrencies
• Analysis of market cycles and trends

Coinbound

Coinbound is one of the best-rated YouTube channels for cryptocurrency. It offers tutorials on using marketing tools, predictions for Web3 trends, and interviews with crypto industry experts. 

From Web3 marketing and SEO for crypto to influencer marketing, the channel covers extensive tutorials in an easy-to-digest format, useful for both beginners and experienced crypto enthusiasts. The content is geared towards crypto entrepreneurs and anyone interested in promoting blockchain projects effectively.

Channel Name: Coinbound

Channel Launch Year: 2019

YouTuber Name: Ty Smith 

No. of Subscribers: 10.9K

No. of Videos: 96

Why Follow?

• Provides up-to-date insights on Web3 trends and predictions. 
• Offers practical tutorials on using essential marketing tools. 
• Shares strategies for avoiding common crypto and blockchain marketing pitfalls. 
• Features interviews with leading crypto experts.

Major Topics Covered:

• Predictions for Web3 marketing trends
• The role and benefits of Web3 fractional CMOs
• Common mistakes in Web3 marketing and strategies to avoid them
• The importance of community in Web3, with insights from industry experts
• Tactics for growing Web3 communities
• Effective marketing strategies for NFT projects. 

Altcoin Daily

Altcoin Daily is a leading cryptocurrency YouTube channel where you can find daily updates on Bitcoin, cryptocurrencies, NFTs, and more. 

The channel includes interviews and analysis from industry experts, like Gary Cardone’s prediction of a Bitcoin price surge.

Channel Name: Altcoin Daily 

Channel Launch Year: 2018

YouTuber Name: Aaron & Austin Arnold

No. of Subscribers: 1.47 Million

No. of Videos: 2717

Why Follow?

• Educational videos to help understand complex concepts 
• Expert insights and opinions on market trends 

Major Topics Covered:

• Analysis of Bitcoin’s price trends
• Updates on cryptocurrencies like Cardano and Solana
• Ethereum price predictions for 2025
• Factors driving the trends in cryptocurrency prices

Crypto Kirby 

Crypto Kirby Trading is one of the leading YouTube channels sharing informative videos on cryptocurrency trading and analysis. 

The channel provides daily updates on Bitcoin and cryptocurrency price predictions, along with the current cryptocurrency news. Crypto Kirby often discusses trading strategies, risk management, and market sentiment, with a strong focus on helping traders make informed decisions. The tone is energetic and direct, with a particular emphasis on technical indicators and trading signals.

Channel Name: Crypto Kirby

Channel Launch Year: 2018

No. of Subscribers: 152K

No. of Videos: 363

Why Follow?

• You can learn more about trading strategies, market analysis, and cryptocurrency fundamentals.

Major Topics Covered:

• Ethereum price analysis
• Bitcoin price predictions and analysis
• Crypto crash predictions
• Technical analysis (TA) of Bitcoin and other cryptocurrencies

Also See: Top Crypto LinkedIn Influencers List

Ivan On Tech

Ivan on Tech is one of the popular and must-watch crypto YouTube influencers who shares vlogs on blockchain technology, advanced programming concepts, and in-depth analyses of various cryptocurrencies. 

Ivan’s content is a valuable resource for both beginners and experienced enthusiasts, with a strong focus on empowering the crypto community to understand the technical and economic aspects of the blockchain revolution.

The channel’s content is informative, engaging, and caters to beginners and experienced enthusiasts of the crypto community.

Channel Name: Ivan on Tech

Channel Launch Year: 2013

YouTuber Name: Ivan Liljeqvist

No. of Subscribers: 527K

No. of Videos: 998

Why Follow?

• The channel provides a range of content, including market analysis, news updates, educational videos, and interviews with industry experts. 

Major Topics Covered:

• Tutorials on blockchain programming, creating cryptocurrencies, and understanding market trends.
• Discussions on how to invest in cryptocurrencies, including high-risk, high-reward opportunities.
• Analysis of initial coin offerings (ICOs) and new projects in the cryptocurrency space.

Alex Becker

Alex Becker is another famous crypto YouTube influencer. His YouTube channel covers various aspects of cryptocurrency, including investment strategies, market analysis, and trends. He also discusses specific cryptocurrencies and their growth potential.

Channel Name: Alex Becker

Channel Launch Year: 2015

YouTuber Name: Alex Becker

No. of Subscribers: 1.44 Million 

No. of Videos: 287

Why Follow?

• Becker shares urgent updates and warnings, helping viewers stay informed about important developments in the web3 and blockchain space.
• He offers a different perspective on cryptocurrency than traditional financial media, which can be valuable for forming a well-rounded market view.

Major Topics Covered:

• Guides for beginners and advanced traders 
• Metaverse investing 
• AI in cryptocurrency

The Moon

The Moon provides market updates, trading tutorials, and interviews with industry leaders, such as CZ from Binance. 

The channel also covers topics such as leveraging Bitcoin for trading and strategies to become a millionaire in the crypto bull market. 

Channel Name: The Moon 

Channel Launch Year: 2017

YouTuber Name: Carl Runefelt

No. of Subscribers: 607K

No. of Videos: 914

Why Follow?

• The Moon provides educational content, such as tutorials and guides, to help followers improve their trading skills and understand bitcoin market developments.

Major Topics Covered:

• Updates on Bitcoin and Ethereum trades 
• Reviews of altcoins with potential for growth 
• Trading strategies for platforms like Bitflex and Bybit
• Information on meme coins and their potential 
• Updates on Bitcoin price targets and predictions

Crypto ZEUS 

Crypto Zeus offers videos related to price predictions for coins such as Pepe Coin, analysis of meme coins, and discussions on potential gems in the crypto market. 

It also provides affiliate links for crypto exchanges and trading tools, along with disclaimers emphasizing the high-risk nature of crypto investing. 

Channel Name: Crypto ZEUS

Channel Launch Year: 2020

No. of Subscribers: 76.8K

No. of Videos: 1267

Why Follow?

• He is one of the best crypto YouTubers for presale investors. 

Major Topics Covered:

• Offers insights into new crypto projects, especially those with DeFi potential. 
• Includes affiliate links for crypto exchanges and trading tools. 
• Exploration of early and low-cap meme coins. 
• Identification of potential millionaire-making meme coins.

Brian Jung

Brian Jung’s channel is a hub of financial empowerment. He shares educational videos on building wealth, investing in cryptocurrencies, exploring passive income ideas, and optimizing credit card benefits. 

With a personal journey from financial struggle to success, Brian shares practical tips, strategies, and insights related to digital currencies and financial freedom. 

Channel Name: Brian Jung 

Channel Launch Year: 

YouTuber Name: Brian Jung

No. of Subscribers: 1.84 Million

No. of Videos: 549 

Why Follow?

• Brian’s Discord community provides a platform for further engagement and learning from like-minded individuals.
• He provides valuable insights into the cryptocurrency market, including altcoins with high potential and strategies for maximizing gains.

Major Topics Covered:

• Passive income ideas and strategies 
• Credit card points and rewards 
• Beginner’s guides to investing in stocks and cryptocurrencies

Crypto Zombie

Crypto Zombie is a powerhouse of information containing daily updates and discussions on Bitcoin, altcoins, and cryptocurrency news. 

The host, Kyle, offers tutorials and reviews for beginners, including information on how to trade Bitcoin, recommended exchanges, and strategies for keeping your crypto safe. 

Channel Name: Crypto Zombie

Channel Launch Year: 2017

YouTuber Name: Kyle

No. of Subscribers: 263K

No. of Videos: 1538 

Why Follow?

• Be among the first to know about emerging trends, new altcoins, and market shifts, giving you a potential advantage in your investment strategy.

Major Topics Covered:

• Bitcoin and ETH news and alerts
• Bitcoin halving and the misconceptions surrounding it
• Critical and urgent updates surrounding cryptocurrency 

Also See: Top Crypto Influencer Marketing Services

EllioTrades

EllioTrades discusses NFTs, Ethereum, DeFi, blockchain, and cryptocurrency news. The host, Elliot, provides insights and analysis on various cryptocurrencies and offers investment advice, cautioning viewers to invest wisely and do their research. 

Channel Name: EllioTrades

Channel Launch Year: 2018

YouTuber Name: Elliot Wainman

No. of Subscribers: 636K

No. of Videos: 1086

Why Follow?

• The channel engages with its community through live streams and Q&A sessions.
• Besides being informative, EllioTrades’ videos are entertaining, making them engaging to watch, even for those with a casual interest in cryptocurrency.

Major Topics Covered:

• Bull run predictions and market outlook
• Recommendations for long-term investment opportunities 
• Crypto gaming coins and their potential
• Discussions on the potential impact of events like Bitcoin halving and ETF approvals

Crypto Tips

Crypto Tips is a popular YouTube channel run by Heidi and Toby. The channel shares its 8-year journey with cryptocurrencies, covering fundamental aspects, creation, and future importance. 

They offer beginner guides, hardware wallet recommendations, trading tips, and insights into decentralized finance (DeFi). 

Channel Name: Crypto Tips

Channel Launch Year: 2016 

YouTuber Name: Heidi and Toby

No. of Subscribers: 215K

No. of Videos: 1535

Why Follow? 

• Their videos are beginner-friendly, making it easier for newcomers to understand the unique characteristics of crypto assets.
• They also investigate and expose crypto-related scandals, guiding followers to avoid scams.

Major Topics Covered:

• Hardware wallet recommendations 
• Trading tips and strategies
• Interviews and discussions with industry experts 
• Educational content on blockchain technology 
• Comparison between different cryptocurrencies 
• Coverage of major events and developments in the crypto industry.

Also See: Best Crypto Twitter Influencers to Follow

Start Following The Best YouTube Crypto Influencers

Cryptocurrency is a complicated topic, and you need to remain updated on the latest blockchain and digital money technology news. 

Crypto YouTubers teach you about digital currencies. They also have a massive following, which you can leverage to form PR partnerships and improve your brand awareness and reach. 

Looking to grow your crypto business by partnering with crypto influencers?

Contact Coinbound to learn more about our crypto influencer marketing services. We are one of the leading cryptocurrency influencer marketing companies with the largest network of blockchain social media influencers to help you craft high-ROI influencer campaigns. 

Biggest YouTube Crypto Influencers & Channels To Follow in 2025 appeared first on Coinbound.

In fact, 63% of marketers plan to increase their influencer marketing budget for the upcoming year and this study revealed a return on investment of $6 for every $1 spent advertising through influencers.

Before you go ahead and gear up to spread the word about your cryptocurrency brand through the industry’s most influential people it’s important to be prepared.

We’ve broken down some of the most commonly asked questions regarding crypto influencer marketing so that you can start your viral campaign on the right foot.

Crypto Influencer Marketing FAQs

How does it compare to other forms of crypto marketing?

When we stack crypto influencer marketing up against other forms of crypto marketing, it’s like comparing a personalized playlist to just hitting shuffle on your music app. Both have their place, but one offers a tailored experience that resonates.

On average influencer marketing is more expensive than other types of paid media and this is largely due to the “trust factor” influencers bring to the table.

There’s certainly a big difference between seeing a banner ad on a blockchain news site and hearing it from a person you respect and follow. Trust costs more.

Furthermore, studies done on the subject show that the majority of marketing teams have found ROI on Influencer marketing to be higher than that of other forms of online growth tactics.

This study shows that 89% of marketers say ROI is comparable to or better than other channels.

Compared to more traditional or broad marketing channels, crypto influencer marketing has some unique benefits for Web3 brands.

Community Engagement vs. Passive Viewing

Standard marketing tactics often rely on passive consumption. You see an ad pop up while scrolling through a website or a banner while reading an article. It’s there, you might glance at it, but there’s no engagement. Crypto influencers bring the conversation to life.

They’re not just talking at the audience; they’re sparking dialogues, answering questions, and building a community around genuine interests and shared passions.

Authenticity vs. Ad Speak

Let’s face it, traditional ads can sometimes feel a bit… ad-like. You know there’s a pitch coming. Influencers, though, have this superpower to weave in their personal stories and experiences with crypto products or platforms in a way that feels natural and authentic.

Their followers are there for their opinions and insights, so when they talk about a crypto brand, it comes across as more genuine and less salesy.

Targeted Reach vs. General Audience

With traditional marketing, targeting can be hit or miss. You’re aiming for a specific demographic, sure, but the message is broadcasted in a one-size-fits-all manner. Influencer marketing, by nature, is niche.

Influencers have carved out their own specific space in the crypto world, attracting followers who are deeply interested in what they have to say about blockchain, cryptocurrencies, and everything in between.

This means your message hits the right ears, not just any ears.

Cost Effectiveness vs. High Investment with Varied Returns

Traditional digital marketing can be pricey, with costs accumulating for ad space, PPC campaigns, and SEO optimization without guaranteed engagement. Influencer marketing can be more cost-effective, especially with micro or niche influencers.

They offer a more budget-friendly way to tap into dedicated communities, potentially providing a better ROI thanks to their engaged and loyal followers.

To sum it up, crypto influencer marketing brings a personal, engaging, and authentic touch to the table that other forms of marketing can struggle to match. It’s about leveraging those personal connections and trust built over time to introduce, educate, and persuade in a way that feels more natural and less like a hard sell. So, while each marketing approach has its merits, influencer marketing holds a unique position in the crypto space, offering a direct line to engaged and interested audiences.

What are the most effective social media channels for targeting crypto audiences?

Twitter

Twitter, as digital marketing guru Gary Vaynerchuck calls it, is the “water cooler” of the internet.

It’s where casual conversation and idea-sharing is easy. Unsurprisingly, the cryptocurrency community has found it an especially convenient way to communicate.

If you’re curious to learn more about crypto Twitter check out our article on the top crypto Twitter influencers like CryptoWendyO.

YouTube

YouTube has also found its way into the daily routine of millions of cryptocurrency enthusiasts worldwide.

Popular accounts like BitBoy, Ivan on Tech, CryptoBud, and CryptoZombie attract thousands of views on their videos discussing current crypto news, reviewing blockchain organizations, and more.

It’s not surprising that brands have found a great deal of success in reaching a highly-targeted audience through crypto YouTubers.

How much should you expect to pay for crypto influencer marketing?

Short answer: it depends.

In terms of the total budget, the average amount spent on an influencer marketing campaign, regardless of industry, varies greatly.

According to this study by MediaKix, the most popular budget range for a company, regardless of industry, is $1,000-$10,000 per year.

The next most popular yearly influencer budget is $100,001-$500,000 per year with 18% of study participants reporting.

Being a top Web3 marketing agency allows Coinbound to work with influencers across all sizes and as such offers influencer and KOL marketing services at many different price points.

A general ballpark for YouTube influencers is $10,000 per 250,000 subscribers on a premium channel.

Are the results guaranteed?

Unfortunately no, but then again, when are they?

Influencer marketing is one of the more volatile forms of brand growth.

We advocate spending small amounts across many influencers to see which content creator’s audience performs the best for your product or service. Marketing is all about experimenting.

When working with a crypto influencer marketing agency be sure to ask about their results from past campaigns.

An agency that has done its homework should have access to a plethora of previous social media campaign results and be able to give you a semi-accurate picture of the results you can expect.

Is it possible to pay for performance and not upfront?

Yes!

Affiliate marketing is a massive piece of marketing through influencers and cryptocurrency brands have found tremendous success.

In fact, some of the influencers that work with Coinbound have reported earnings in the multi-million dollar range from Web3 affiliate marketing programs alone.

It’s worth knowing, however, that most agencies will require upfront payment.

What are the biggest challenges to cryptocurrency influencer marketing?

Influencer marketing is an extremely useful tool but there are certainly some key points to keep in mind before your next (or first) dabble into the thought leader marketing sphere.

The first point: Your copy needs to be on point

Influencer marketing is still relatively new and audiences that aren’t familiar with it can feel it’s done distastefully if the messaging isn’t organic sounding.

This is one of the main reasons we advocate for brands to give the influencers they hire freedom to promote the brand in a way that feels natural for them.

Second point: Influencers can be difficult to work with.

This is an unavoidable and unfortunate part of the influencer business. But don’t get frustrated when an major social media persona doesn’t answer your message.

With the accessibility provided by being able to Direct Message nearly anyone, you have to realize they are getting pitches like yours every day.

Here are some tips to getting your message read and responded to:

1. Be upfront that you are willing to pay. Influencers are often asked to do things for free which they are not super eager to do, regardless of how great your product is. They know that, if you are reaching out to them, it’s because you find value in their audience and they are expecting to be properly compensated.
2. Mention how your brand would provide value to their audience.
3. Explain why their audience is aligned with that of your brand.

The difficulty of influencers to work with is often a function of the size of their audience. While you might think the bigger the audiences following is the more difficult they are to work with, this isn’t always the case.

There is a certain threshold of influencer at which content creators become professionally aware of the value they are able to provide and build out systems

Third point: Be aware of the rules to stay legally compliant

In recent years the FTC has made it clear they are looking more closely at influencer marketing. The main point highlighted is disclosure.

Be sure any influencer you are working with is aware they are expected to disclose that a post is sponsored.

Top Crypto Influencer Marketing Agencies

Also read: Top Crypto Influencer Marketing Agencies

Coinbound is known as one of the first, and best, crypto influencer marketing agencies. Based in NY, Coinbound has a network that includes all of the major crypto and Web3 influencers and, as such, is a great agency to work with if you want to grow your crypto company with influencers on Twitter, YouTube, TikTok, and more.

Conclusion

Wrapping up our deep dive into the world of crypto influencer marketing, it’s clear this space is a gold mine for those ready to think outside the box. Influencers have the magic touch when it comes to talking to their peeps, stirring up the crypto pot, and making things happen. They’re not just about the hype; they’re the bridge connecting your brand to the crypto-curious and the crypto-serious alike.

Ultimate Crypto Influencer Marketing Guide appeared first on Coinbound.

However, with so many influencer marketing agencies to choose from, it can be difficult for SaaS companies to find the right partner for their influencer marketing campaigns. In this blog post, we’ll highlight the top SaaS influencer marketing agencies, and provide tips and insights for SaaS providers looking to work with these agencies to drive results and value for their businesses.

What is SaaS Influencer Marketing?

SaaS influencer marketing is a type of influencer marketing that involves partnering with individuals who have a significant following and influence in the SaaS (Software as a Service) industry. These individuals, known as influencers, are typically thought leaders, experts, or personalities who are respected and trusted by their audience, and who are knowledgeable and passionate about SaaS products and services.

In SaaS influencer marketing, SaaS companies work with influencers to promote their products and services to their audience. This can involve the influencer sharing content, such as blog posts, social media posts, or videos, that feature or mention the SaaS company’ssolutions. It can also involve the influencer participating in events, such as webinars or live streams, that are sponsored or hosted by the SaaS company.

The goal of SaaS influencer marketing is to reach and engage with the SaaS company’s target market, and to build credibility, trust, and loyalty with their audience. By partnering with influencers who are respected and trusted in the SaaS industry, SaaS companies can showcase their expertise and value, and differentiate themselves from competitors.

You Might Also Enjoy: Top SaaS PR Agencies

Why is Influencer Marketing Important for SaaS Companies?

Influencer marketing can be an effective way for SaaS companies to reach new audiences and promote their products or services. This is because influencers have built up a dedicated following of people who trust their opinions and are more likely to be interested in what they have to say.

By partnering with influencers, SaaS companies can tap into this existing audience and gain exposure for their brand. Influencer marketing can also help to build trust and credibility for a brand, as well as drive traffic and sales.

Overall, influencer marketing can be an effective way for SaaS companies to reach new audiences and promote their products or services in a cost-effective and authentic way.

How Much Does SaaS Influencer Marketing Cost?

The cost of SaaS influencer marketing varies greatly depending on the size of the campaign, the size of the audience of the influencers involved in the campaign, whether an agency is used, and quantity of content pieces to be created. In general, most SaaS companies should expect to pay between $5,000 and $20,000 per month to start.

Marketing campaigns with SaaS-focused influencers can cost upwards of $500,000 if large influencers are hired or highly in-depth partnerships are created.

Top SaaS Influencer Marketing Agencies

Clickstrike

Clickstrike is one of the most established influencer agencies specializing in the SaaS space. Clickstrike runs comprehensive SaaS influencer marketing campaigns across channels like:

• YouTube
• TikTok
• Twitter (X)
• Instagram
• Facebook
• LinkedIn

Clickstrike has impressive reviews about their influencer marketing capabilities on Clutch, and was awarded Clutch Champion Agency in 2023. Additionally, Clickstrike’s case studies such as their work with Acorn, demonstrates their ability to scale influencer marketing campaigns for enterprise B2B SaaS clients.

Headquarters: New York

Team Size: 25-50

Pricing: Contact for Pricing

Obviously

Obviously is a premier full-service influencer marketing agency that has helped tons of top businesses craft influencer marketing strategies with significant reach.

Obviously helps both brands and other agencies create custom campaigns that include influencer identification, content creation, campaign management, and reporting.

Headquarters: New York

Team Size: 50-100

Pricing: Contact for Pricing

Upfluence

Upfluence is an influencer marketing platform and agency that helps SaaS companies put together their own influencer marketing campaigns. The Upfluence model is unique, in that, it is largely a self-serve model in which clients can pick their own influencers and hire them through an online portal.

Headquarters: New York

Team Size: 75-125 (But you will only have 1-3 people assigned to your account)

Pricing: Contact for Pricing

Incredo

Incredo is an Armenia-based SaaS agency with a strong offering on the influencer marketing side of things.

Headquarters: Yerevan, Armenia

Team Size: 10-15

Pricing: Contact for Pricing

Questions to Ask A SaaS Influencer Marketing Agency

Here are some questions you may want to ask a SaaS influencer marketing agency before hiring them:

1. What is your experience working with SaaS companies?
2. Can you provide examples of successful campaigns you have run for SaaS companies in the past?
3. How do you identify and select influencers to work with?
4. What is your process for managing and executing influencer campaigns?
5. How do you measure the success of an influencer campaign?
6. Do you offer any additional services, such as content creation or analytics?
7. Can you provide a timeline for when we can expect to see results from an influencer campaign?

SaaS Influencer Marketing FAQs

Conclusion: Picking the Right Agency for You

Ultimately, there are a number of solid SaaS influencer marketing agency options to choose from and, by picking from this list, you are likely to have a successful engagement. That said, there’s a multitude of factors that will determine the best fit for your specific needs and business. The primary factors to consider include pricing, experience, quality of service, and quality of reporting.

We recommend booking a call with a few options, asking questions, and picking the agency that “feels right” for your campaign. If you can communicate your needs to an agency, they will often tell you if they are a good fit or not.

Top SaaS Influencer Marketing Agencies | Best Firms in 2025 appeared first on Coinbound.

The landscape of crypto influencer marketing agencies has evolved, with a range of firms specializing in harnessing the power of social media celebrities to promote your crypto projects. 

This article shares the best influencer marketing companies that bridge innovative blockchain companies and the expansive reach of influential personalities in the crypto space, enabling targeted and impactful marketing campaigns. 

What Are Crypto Influencer Agencies?

Crypto influencer agencies are online marketing firms facilitating collaborations between cryptocurrency projects and blockchain influencers. 

Influencer services for crypto and blockchain help Web3 companies partner with prominent social media influencers in the crypto space, such as YouTubers, bloggers, social media personalities, and experts

Through these collaborations, crypto influencer marketing agencies drive awareness, trust, and adoption of emerging digital currencies and decentralized technologies.

Also See: Top Web3 Influencer Marketing Agencies: Best Picks

Who Are Crypto Influencers?

Crypto-influencers are social media celebrities in the blockchain and finance niche who have a significant following.

These influencers come from various fields of finance, technology, manufacturing, and entrepreneurship and use their channels to share insights, analysis, news, and ideas about cryptocurrencies, blockchain technology, decentralized finance (DeFi), non-fungible tokens, and related topics.

Crypto influencers often engage their audiences through social media platforms like Twitter, YouTube, TikTok, LinkedIn, Discord, Telegram, and others. 

They provide market analysis, investment advice (often with disclaimers), project reviews, educational content, or coverage of industry events. 

What Are The Advantages of Working With Crypto Influencer Services?

Collaborating with crypto influencer marketing agencies offers several advantages for blockchain projects and companies operating in the cryptocurrency space:

• Targeted Audience Reach: Influencer services help reach a highly targeted audience interested in cryptocurrencies, blockchain technology, NFTs, and related topics. This lets companies directly engage with individuals who are already invested or interested in the crypto ecosystem.
• Credibility and Trust: Influencers often have established credibility and trust among their followers. When they endorse a project or product, it can significantly influence their audience’s perception and trust in that particular offering.
• Increased Visibility and Awareness: Partnering with crypto influencer marketing agencies can rapidly increase visibility and awareness for a crypto project. Exposure through multiple channels, such as YouTube, Twitter, or blogs, amplifies the project’s reach and attracts attention within the crypto community.
• Content Creation and Engagement: Influencers create engaging content that resonates with their audience. Collaborating with them ensures the development of informative, entertaining, and persuasive content, driving higher engagement and interaction with the project.
• Potential for Adoption and Investment: Positive endorsements from blockchain influencers can lead to increased adoption of a project’s products or services. Additionally, it can attract potential investors who trust the recommendations made by these influential figures.
• Strategic Partnerships and Networking: Working with crypto influencer marketing agencies can also establish strategic partnerships and networking opportunities within the crypto industry. This can open doors to collaborations with other projects or influential personalities, fostering growth and innovation.
• Insights and Analytics: Cryptocurrency influencer services often provide valuable insights and analytics, allowing companies to measure the success of their campaigns. Metrics such as engagement rates, click-through rates, and audience demographics help refine future marketing strategies.

Top Crypto Influencer Agencies For 2025

Here are the top cryptocurrency influencer marketing firms for 2025 and ahead: 

Coinbound

Founded in 2018, Coinbound is a leading crypto influencer marketing agency boasting a wealth of blockchain and Web3 marketing experience. 

As the foremost agency connecting crypto brands with the largest network of influencers across various platforms like Twitter, YouTube, TikTok, and Instagram, Coinbound lets you collaborate with top-rated Web3 influencers that align with your influencer campaign objectives. 

Headquarters: New York, NY

Key Specialities:

• Influencer Marketing
• Public Relations
• Crypto Press Release
• Social Media Management
• Community Management

Top Clients: BitBoy Crypto, SoulSwap, Coinly, Juno, MetaWin, and many others.

Why Choose Them?

• Pioneering Expertise: Coinbound’s team of crypto influencer marketers holds unmatched expertise with over five years of dedicated experience in the industry. Their extensive track record includes collaborations with prominent names like MetaMask, Cosmos, and TRON, demonstrating their deep-rooted understanding of the crypto landscape.
• Large Network of Blockchain Influencers: They manage the largest network of Web3 social media influencers, spanning platforms like Twitter, YouTube, TikTok, and Instagram. This expansive reach ensures access to a diverse range of audiences highly engaged with cryptocurrency, blockchain, NFTs, and related topics.
• Tailored Influencer Campaigns: Coinbound specializes in crafting tailored campaigns that align with clients’ growth goals and target audiences. Their strategic approach involves leveraging their extensive influencer database to create impactful and exciting marketing initiatives tailored to individual project needs.
• Results-Oriented Approach: With a strong emphasis on measurable results, Coinbound focuses on key performance indicators (KPIs) to gauge the success of campaigns. They offer advanced tracking and analytics, ensuring clients have transparent insights into the effectiveness of their marketing efforts.

Also See: Top Crypto Marketing Agencies: Best Firms with Case Studies

Token Minds

TokenMinds is another popular crypto influencer marketing company offering strategies to elevate projects within the blockchain space. With an extensive network of influencers across diverse platforms like Twitter, YouTube, and Instagram, they craft ROI-focused campaigns tailored to individual crypto project needs, bolstering organic growth without resorting to artificial tactics. 

Trusted by global clients, TokenMinds offers comprehensive services, ranging from advisory support to content management, online events, and precise analytics, ensuring maximum exposure and strategic engagement.

Headquarters: Singapore

Key Specialities: Community Building, Business Plan, Investor Deck, Influencer Marketing, Crypto Marketing, NFT Marketing, and Crypto Exchange Listings.

Top Clients: Crypto Blades, Double Jump Tokyo, Gensokshi, Infanity, NFT Valuator, and others.

Why Choose Them?

• Comprehensive Services: As a leading influencer firm, TokenMinds offers a spectrum of services encompassing marketing, development, design, and token strategy. This comprehensive approach eliminates the need for multiple service providers, streamlining your project’s journey into the blockchain and Web3 space.
• White Glove Service: TokenMinds is committed to top-tier quality, delivering a white-glove service powered by an in-house team of experts passionate about every facet of your project. Their personalized approach ensures dedicated support and exceptional service throughout your project’s lifecycle.
• Tailored Marketing Packages: TokenMinds offers diverse influencer marketing packages tailored to suit different project needs and budgets, providing flexibility and scalability for clients seeking impactful marketing campaigns.

Eon8

EON8 is a top crypto influencer marketing agency that offers powerful crypto influencing strategies to propel brands into the limelight of the crypto space. Their refined approach, backed by expert experience and data-driven methodologies, ensures hyper-customized campaigns that resonate with cryptocurrency traders, investors, and enthusiasts. 

With a focus on continuous growth and optimal performance, EON8 leverages its extensive network of niche influencers across various platforms, offering tailored solutions to unlock the full potential of your crypto project.

Headquarters: Chennai, Tamil Nadu

Key Specialities: Crypto Influencer Marketing, Community Management, Discord Marketing, Twitter Advertising, Social Media Promotion and LinkedIn Marketing.

Top Clients: Mafia Docs, The Hidden Secret, Rebe World, Diamonds Club, Cryptorush, 

Bad Influence, and others.

Why Choose Them?

• Customized Campaigns: The agency prioritizes your brand’s unique objectives and tailors campaigns accordingly. This personalized approach ensures that every strategy aligns with your goals, optimizing impact and engagement.
• Micro Influencer Network: With access to a diverse range of influencers across various platforms such as YouTube, Discord, Instagram, Snapchat, Twitter, and Twitch, EON8 selects the most fitting influencers to amplify your brand’s message effectively.
• Continuous Optimization: EON8 doesn’t just set campaigns and forget them. They continuously optimize strategies based on performance metrics, ensuring that your campaigns remain relevant, impactful, and aligned with evolving market trends.
• Unmatched Growth Potential: The agency’s focus on delivering unprecedented growth and heightened brand awareness within the competitive crypto landscape is backed by robust analytical support and innovative strategies.

FinPR

FINPR is a prominent blockchain and Web3 influencer agency for NFT and Web3 companies. They help you partner with top influencers on YouTube, Twitter, TikTok, Instagram, Telegram, and other social media channels. 

With a database of 500 influencers, they curate campaigns aligning with your objectives, offering impactful collaborations and engaging content creation across a broad spectrum of social media platforms.

Headquarters: Dubai, United Arab Emirates

Key Specialities: Growth Marketing, Influencer Marketing, Online Marketing, Digital Marketing Strategy, Digital Marketing, Social Media Marketing, and Public Relations (PR).

Top Clients: De FireX, Polkadox, Swft, Change, Ternio, Beyond, Wanchain, Hopr and many others.

Why Choose Them?

• Extensive Network: With over 500 top influencers across various social media platforms, they offer a wide selection of tailored campaigns.
• Targeted Strategies: They focus on guaranteed placements and diverse ad formats, ensuring campaigns align with specific objectives.
• Industry Experience: Operating since 2017, they’ve assisted numerous blockchain and Web3 startups, lending credibility and expertise.
• Varied Platform Coverage: They cover YouTube, Twitter, TikTok, Instagram, Telegram, and Threads, allowing diverse outreach strategies.
• Positive Track Record: Client testimonials and case studies speak volumes about their ability to deliver desired results.

Pricing: $1000/month

The Blue Manakin

The Blue Manakin is an influencer marketing agency for crypto brands empowering blockchain projects and cryptocurrencies. Their agency offers a curated database of over 11,000 crypto influencers, ensuring the perfect match for brand promotion and visibility. 

Headquarters: Mérida, Yucatán

Key Specialities: NFT Marketing, Digital Marketing, Crypto Marketing, and AI Marketing.

Top Clients: Ases, Seacoast, Taringa, Next, Loot Mogul, Mercury, Populart, CB, and others.

Why Choose Them?

• Strategic Selection: Their approach involves detailed analysis and selection of influencers aligned with a project’s needs, optimizing the chances of impactful collaborations.
• End-to-End Service: From initial contact and fee negotiation to content creation and performance analysis, they manage the entire influencer marketing process, guaranteeing a seamless experience.
• Project-Specific Strategies: The agency tailors strategies that align with a project’s goals, ensuring optimal ROI for each campaign.

Also See: 25+ Top Crypto Instagram Accounts You Should Be Following

Single Grain

Single Grain is a top crypto influencer marketing agency that leverages data-centric influencer promotion tactics to enhance your blockchain project’s reach.

Through influencer identification, genuine collaborations, and performance analysis, Single Grain crafts impactful campaigns, ensuring sustained growth in the competitive crypto market.

Headquarters: Los Angeles, United States

Key Specialities: SEO, PPC, Social Media, Content Marketing, Paid Social Media, Influencer Marketing, and NFT Marketing.

Top Clients: Twenty, Peet’s Coffee, Hestan, Wine Deals, Lock & Lube, Batteries Plus, and others.

Why Choose Them?

• Genuine Collaborations: They focus on crafting authentic partnerships resonating within the crypto community.
• Sustained Growth: Their influencer promotion strategies are aimed at fostering continuous engagement amidst market evolution.
• Performance Monitoring: Their team offers continuous analysis to ensure sustained ROI and effectiveness.

Crowdcreate

Crowdcreate is a top-rated crypto marketing agency that connects businesses with the ideal crypto influencers. Their expertise in crafting personalized pitches, leveraging machine learning for influencer identification, and fostering genuine collaborations ensures optimal exposure across platforms like Twitter, YouTube, TikTok, Facebook, and Instagram. 

From tailored pitches to one-on-one feedback sessions, Crowdcreate’s comprehensive approach helps businesses achieve tangible growth in the volatile crypto market.

Headquarters: Irvine, California

Key Specialities: Crypto Influencer Marketing, NFT influencer marketing, NFT Community Management, Crypto Community Management, and Crypto Investor Marketing.

Top Clients: Sandbox, Cartesi, Forte, Darico, Kyber Network, Leading Box, Tune Token, Upland, BZX, and others.

Why Choose Them?

• Data-Backed Strategies: They employ machine learning to pinpoint the most suitable influencers for your brand, crafting personalized pitches and conducting A/B tests to optimize engagement.
• Experience and Expertise: With years of experience, their team understands the nuances of the crypto market, providing insightful guidance and support throughout the marketing journey.

NinjaPromo

NinjaPromo is one of the top crypto influencer marketing agencies facilitating strategic alliances with top-tier crypto influencers across various platforms. 

Their tailored strategies aim to maximize growth potential, leveraging partnerships with influential figures in the crypto sphere, including YouTube stars, Twitter influencers, and more. 

Headquarters: London

Key Specialities: Influencer Marketing, Community Management, PR, Content Marketing, Video Production, Social Media Marketing, Lead Generation.

Top Clients: Xentrics, Garden Shop, Design Studio, Damex, and others.

Why Choose Them?

• Efficient Data Analysis Partnerships: They utilize available data on crypto influencers and their follower demographics to identify the most effective partnerships for your marketing campaign. 
• Easy Negotiation: Drawing on their extensive expertise in the crypto space, they can assist you in negotiating favorable terms and crafting compelling content for these influencers to share with their followers, all while adhering to your budget constraints.

Also See: Best Tech Influencer Marketing Agencies To Work With

Blockchain Press

Blockchain Press Media is one of the leading crypto influencer marketing agencies seamlessly connecting brands with top-tier influencers to amplify brand visibility and engagement. With a data-driven approach, they craft tailored strategies that resonate deeply with crypto audiences, driving substantial ROI.

Their expertise empowers brands to ride the influencer wave, fostering trust, boosting conversions, and nurturing vibrant, engaged communities.

Headquarters: New Delhi, India

Key Specialities: Influencers Identification, Selection, and Promotion. 

Top Clients: Kalima, Zeeve, Metaedge, Polygon, Script Network, Bullievershe, Bitscrunch, Plotx, and others.

Why Choose Them?

• ROI-Focused Campaigns: With a sharp focus on ROI, they ensure that every campaign contributes to the brand’s growth and success, providing measurable outcomes.
• In-Depth Audience Understanding: Their in-depth understanding of crypto audiences allows them to craft campaigns that resonate, leading to increased engagement rates and brand affinity.

Mediax

MediaX is a premier crypto influencer agency focusing on elevating NFT and DeFi projects. Specializing in sourcing top-tier influencers across various platforms, MediaX helps amplify brand reach and credibility within the crypto space. 

With a proven track record, diverse industry connections, and tailored strategies, they offer cost-effective solutions, ensuring impactful exposure and engagement for your crypto venture. 

Headquarters: Dubai, United Arab Emirates

Key Specialities: Cryptocurrency Influencer Marketing and NFT Marketing.

Why Choose Them?

• Proven Track Record: With experience working with over 500 brands, MediaX showcases a track record of success in the crypto space.
• Proactive Communication: The agency emphasizes proactive and real-time communication, ensuring a transparent and collaborative process throughout the campaign.

Also See: NFT Influencer Marketing Agencies

Conclusion

Cryptocurrency influencer services harness diverse influencer networks, offer tailored solutions for varied crypto niches, and employ analytics for engaging crypto influencer campaigns. 

Before selecting a crypto influencer agency, it’s important to look at their recent case studies and client feedback. Also, don’t forget to discuss your budget and campaign goals with the influencer agency to get the best returns on your marketing investment. 

Best Crypto Influencer Marketing Agencies For 2025 appeared first on Coinbound.

Web3 influencer marketing agencies help you identify and partner with influencers with expertise in blockchain development, NFTs, DeFi, and other relevant Web3 niches.

With an easy and top-notch Web3 influencer collaboration service, you can create powerful influencer marketing campaigns that improve the branding and adoption of your products and services.

In this article, I have compiled a list of the top Web3 influencer marketing agencies with the best ratings and a solid reputation in the Web3 and crypto marketing space to help you improve your influencer promotion strategy. 

Types of Web3 Influencers

Here are several types of Web3 influencers, each contributing to the promotion and understanding of Web3 concepts: 

• Blockchain Developers: Influencers who actively contribute to the development of blockchain technologies. They share insights into coding, smart contract development, and advancements in blockchain protocols. 
• Cryptocurrency Traders: Individuals who specialize in trading various cryptocurrencies. They offer market analyses, trading strategies, and insights into the dynamics of the crypto market. 
• Decentralized Finance (DeFi) Influencers: Experts in decentralized finance, promoting and explaining financial services built on blockchain technology. They may discuss yield farming, decentralized exchanges, and other DeFi-related topics. 
• NFT Creators and Collectors: Influencers involved in the creation or collection of Non-Fungible Tokens (NFTs). They showcase their NFTs, participate in NFT-related discussions, and contribute to the growth of the NFT ecosystem. 
• Blockchain Entrepreneurs: Individuals who have founded or are actively involved in Web3 startups and projects. They share insights into the challenges and successes of building decentralized applications and services. 
• Privacy and Security Advocates: Influencers focused on promoting privacy-centric and secure technologies within the Web3 space. They discuss encryption, decentralized identity, and privacy-focused blockchain projects. 
• Social Impact Influencers: Influencers leveraging Web3 technologies for social impact and positive change. They discuss projects and initiatives that address societal challenges using decentralized solutions. 
• Blockchain Journalists and Content Creators: Individuals who report on blockchain and Web3 developments. They offer news, analysis, and commentary on the latest trends and events. 
• Web3 Thought Leaders: Influencers who contribute thought-provoking insights and opinions on the future direction of Web3. They may participate in discussions on governance, decentralization, and the broader implications of Web3 technologies. 

Also See: Top Technology Influencer Marketing Companies 

What is a Web3 Influencer Marketing Agency?

A Web3 influencer marketing company is a digital marketing firm that identifies and collaborates with leading influencers and brands within the Web3 space. 

These leading influencer marketing firms in the crypto and Web3 space work with influencers to create content that educates the audience about your Web3 product or service.

Why Should You Hire Web3 Influencer Marketing Agencies?

Hiring Web3 influencer marketing companies can provide several strategic advantages for blockchain businesses. Here are some of the top advantages of partnering with Web3 influencer marketing services:

• Network of Web3 Influencers: Influencer promotion agencies often have established relationships with a network of Web3 influencers. This ensures access to individuals with credibility and influence within specialized niches. 
• Community Engagement: Agencies work with influencers who have built engaged communities, facilitating targeted outreach. 
• Content Expertise: Agencies collaborate with influencers to create educational content that effectively communicates complex Web3 concepts to a broader audience. 
• Webinars and Tutorials: Agencies may organize educational webinars and tutorials to showcase the practical applications of your Web3 solutions. 
• Token Sales and ICO Promotion: Agencies assist in promoting token sales, initial coin offerings (ICOs), and other fundraising initiatives within the Web3 space. 
• Real-Time Analytics: Agencies provide real-time blockchain analytics, offering influencers and clients transparent and measurable insights into the impact of influencer campaigns. 

Promising Web3 Influencer Marketing Companies: 2025 Reviews

Here are the leading influencer marketing agencies for Web3 companies:

Coinbound

Coinbound is one the best Web3 influencer marketing agencies that distinguishes itself through a strategic approach rooted in Web3 influencer collaboration. Their process begins with a comprehensive consultation to understand your Web3 influencer marketing goals, target audience, and key performance indicators. 

Leveraging the largest database of Web3 and crypto influencers globally, Coinbound designs compelling campaigns aligned with clients’ growth objectives. The agency excels in influencer campaign coordination, efficiently managing influencers across platforms like Twitter, YouTube, TikTok, Instagram, and other leading social media channels. This ensures optimal coverage and buzz around the brand.

Single Grain

Single Grain is a Web3 influencer marketing firm that helps crypto companies craft tailored campaigns to elevate brand reach and engagement. Recognizing the challenges brands face in the oversaturated digital landscape, Single Grain advocates for influencer marketing to enhance brand visibility and credibility. 

The agency excels in influencer identification, partnership management, content strategy, and campaign monitoring. Leveraging vast experience, Single Grain identifies Web3 influencers aligned with brand values, facilitates authentic collaborations, and analyzes campaign performance for optimal return on investment. 

With a growth methodology centered on friendly chats, strategic analysis, and continuous learning and adjustment, Single Grain offers a valuable resource for Web3 brands aiming to amplify their impact without expanding their headcount.

Ninja Promo

NinjaPromo is another top-rated Web3 influencer marketing company that excels in driving social and purchase decisions through impactful influencer marketing services. 

Specializing in B2B and crypto influencer marketing, NinjaPromo crafts tailored strategies to break into niche markets, gain audience trust, and boost brand visibility. 

The agency recognizes the importance of authenticity in influencer partnerships and offers a vast database of influencers, catering to various Web3 and crypto. Their approach involves a comprehensive process, including audit and reporting, data-driven roadmap development, strategy execution, and continuous optimization to ensure measurable results. 

Focusing on fully managed influencer partnerships, NinjaPromo is positioned as a top choice for brands seeking growth through influencer marketing.

Also See: Top SaaS Influencer Marketing Services

NeoReach

NeoReach is one of the popular influencer marketing agencies specializing in crafting world-class influencer campaigns for top-tier brands and Global Fortune 500s. Their integrated team ensures proactive, real-time communication while creating authentic, data-driven campaigns that resonate with the essence of a brand’s story. 

NeoReach boasts a connected network of Web3 influencers, leveraging years of campaign execution to establish strong relationships with creators. Their approach involves infusing brand messaging into every content, focusing on authenticity and story-driven narratives. 

The agency handles the entire influencer management process, from talent acquisition to contracting and activation. NeoReach further amplifies influencer content through a strategic approach to paid media, syndicating across major platforms like Facebook, Instagram, Google, TikTok, and Snapchat. Offering self-service software and APIs, NeoReach provides a comprehensive package for influencer campaign search, management, and tracking backed by analytics. 

Lunar Strategy

Lunar Strategy is one of the top Web3 influencer marketing agencies offering top-notch influencer management strategies, formats, and platform engagement within the web3 space. Backed by Lunar Academy’s comprehensive education, their influencer marketing specialists possess extensive knowledge of web3 marketing. 

Their approach involves creating pitch decks to foster engaged relationships with influencers, establishing partnership guidelines, and negotiating optimal deals. The objective is to build authority in the web3 space by leveraging influencers’ audiences for brand recognition, conveying the unique value a project brings to the market. 

Boasting a track record of over 1,000 campaigns since 2019 and collaboration with 100+ web3 clients, Lunar Strategy emerges as a growth partner excelling in curating authentic communities and bespoke activations for growth-ready companies in the crypto and web3 sector. 

Fracas

Fracas Digital is another popular influencer marketing company that offers comprehensive influencer promotion services across both web2 and web3. 

As a prominent influencer agency, Fracas offers comprehensive services, including influencer representation, social media marketing, content creation, PR support, brand partnerships, and personal branding. 

The agency excels in influencer marketing campaign management content creation and offers additional services such as dubbing and translation to expand international audience reach. 

With a diverse range of services and a team experienced in working with micro and macro influencers, Fracas Digital positions itself as one of the best and most trusted influencer agencies, making it a go-to choice for those navigating the dynamic landscape of web3.

Best Web3 Influencer Marketing Strategy For 2025

In 2025, a robust Web3 influencer marketing strategy should integrate several key elements to navigate the evolving digital landscape effectively. Here’s a comprehensive approach: 

• In-Depth Influencer Research: Conduct thorough research to identify influencers aligned with your Web3 project. Look beyond follower count and focus on influencers who resonate with your brand values and target audience. Consider nano and micro-influencers for authenticity and higher engagement. 
• Diversification of Platforms: Web3 extends beyond traditional social media platforms. Engage influencers across decentralized social networks, NFT platforms, blockchain forums, and emerging Web3 spaces. This diversification ensures a wider reach among your target audience. 
• Content Collaboration and Creation: Collaborate with influencers to create authentic and engaging content. Leverage their creativity to tell your brand story and showcase the utility of your Web3 project. Encourage interactive content such as polls, Q&A sessions, or live events to boost engagement. 
• Community Engagement: Leverage influencers to foster community engagement. Encourage influencers to participate in community discussions, host AMAs (Ask Me Anything), and contribute to building a strong, interactive community around your Web3 project. 
• VR/AR Collaborations: Explore virtual and augmented reality collaborations with influencers. This can involve creating immersive experiences related to your Web3 project, hosting VR meetups, or developing AR filters tied to your brand.

Also See: Top NFT Influencer Marketing Agencies

How to Select The Top Web 3 Influencer Marketing Firm

Selecting the right Web3 influencer marketing firm is important for the success of your marketing campaigns in the decentralized and dynamic landscape of Web3. Here are some key considerations to help you choose the top Web3 influencer marketing firm: 

• Comprehensive Web3 Ecosystem Understanding: Ensure that the influencer marketing firm possesses an in-depth grasp of the Web3 ecosystem, encompassing blockchain technology, decentralized finance (DeFi), non-fungible tokens (NFTs), and other pivotal components. Proficiency in these concepts is essential for fostering effective collaboration with influencers in the Web3 domain. 
• Expertise in Crypto and Niche Communities: Seek a firm with a track record of operating within crypto and niche communities pertinent to your project. Acquaintance with diverse blockchain projects, cryptocurrencies, and specialized niches enhances the likelihood of finding influencers who wield influence within your target audience. 
• Proven Growth Strategy in Web3 Influencer Campaigns: Scrutinize the firm’s portfolio and case studies to gauge its historical performance in Web3 influencer marketing. Seek evidence of successful campaigns, tangible results, and positive client feedback within the blockchain and crypto sectors. 
• Influencer Network and Relationship Excellence: A leading Web3 influencer marketing company should boast a robust network of influencers spanning various platforms. Assess the firm’s connections with key influencers in the Web3 space and their capability to forge relationships with influencers aligned with your brand values and target demographic. 
• Innovative Campaign Conceptualization: Best influencer marketing firms should demonstrate proficiency in proposing inventive and tailored campaign ideas for the Web3 landscape. This entails crafting strategies that leverage NFTs, decentralized applications (DApps), and other Web3 elements to captivate the audience through innovative approaches.

Final Words

Web3 influencer marketing services often have established connections within crypto and niche communities. Partnering with them provides access to influencers who have a genuine impact on your target audience, enhancing the effectiveness of your campaigns.

Collaborating with a Web3 influencer marketing service provides a strategic and specialized approach to promoting your brand within the dynamic and rapidly evolving Web3 ecosystem.

Top Web3 Influencer Marketing Agencies: Best Picks For 2025 appeared first on Coinbound.