This guide walks through how to approach crypto PR strategy for a token launch, while we will also link to additional useful guides and resources. You’ll find tips for early-stage preparation and momentum building. You’ll also get methods for handling high-pressure moments, vetting the right crypto PR agency partners, and using your early wins to build long-term credibility.

The Evolving Role of PR in Token Launches

PR in crypto used to mean hype. Now it means reliability.

Regulatory pressure, media skepticism, and community fatigue have shifted the entire function of communications. Getting attention isn’t the problem, earning long-term interest is. Crypto-native audiences are more discerning, and journalists covering the space expect transparency backed by facts.

What used to work — massive airdrops, overhyped press releases, anonymous influencers paid to shill — now leads to short-term pumps with long-term damage. Even meme coins that lean into humor and chaos still benefit from structure. The ones that sustain momentum have a clear identity, consistent comms, and a community that actually participates. The joke only travels if people want to be in on it.

In this environment, the real edge is clarity, consistency, and having something verifiable to say.

Laying the Groundwork Before Launch

Solid PR execution depends on what gets built before anyone sends a pitch or writes a thread. The strongest campaigns begin with focused preparation.

Also check out our guide on how to list your crypto on an exchange.

Define a Clear and Differentiated Narrative

The brand story should be grounded in what the token solves and why now is the right time for it to exist. The narrative should make sense to both a first-time holder and someone reading your smart contracts.

Start with the mechanics. What are the token’s real functions? Who is it for, and how does it move within the system you’re building? Then explain the reasoning behind those choices, not just what you’re building, but why you made those specific decisions.

The narrative becomes credible when it reflects your tokenomics, aligns with your roadmap, and gives early believers a way to talk about what they’re supporting. If those elements stay consistent, people will repeat your story without needing a script.

Also read our guide about storytelling in Web3 marketing.

Build a PR-Ready Media Kit

Make it easy for journalists, creators, and researchers to understand you in five minutes. Your media kit should include:

• Project overview (1-pager)
• Whitepaper or litepaper
• High-quality logo files
• Founder bios with relevant background
• Clear tokenomics summary
• Press-ready visuals and graphics
• Anticipated FAQs with honest answers

Keep everything in a single location with public access. Use clean formatting, consistent fonts, and clear labels. Avoid over-designing.

Identify the Potential Influencers, Media Outlets, and KOLs

Don’t default to follower count. Look at who’s actually respected in your vertical, whether it’s DeFi, infrastructure, L2s, or tooling. Shortlist outlets and individuals who already speak to the kind of audience you want to reach.

Tools like Muck Rack, Prowly, or even X/Twitter advanced search can help you build segmented outreach lists. Prioritize relevance, not just reach. Keep track of who covers what, how often, and in what tone.

If you’re short on time or resources, we’ve already done the work. Our crypto marketing team at Coinbound runs influencer campaigns daily and has direct relationships with top creators across every major segment in crypto. We already know who’s credible in DeFi, who’s active in infrastructure, who can break down technical concepts for normie audiences, and who drives real engagement instead of impressions.

When clients come to us for influencer marketing, they’re tapping into a vetted network we’ve built by running hundreds of campaigns across Twitter, YouTube, TikTok, and podcasts. 

However you build your list, make sure every name on it serves a purpose. Relevance scales. Random reach burns budget.

PR Strategy and Execution

Once your foundation is in place, execution becomes repeatable. But each move should have context and timing. Don’t mass-blast press releases. Don’t push AMAs just to say you did. Each tactic below has a purpose. Use them when they make sense for your stage and audience.

See our guide on how to host a crypto AMA.

Secure Media Coverage with Targeted Outreach

Every pitch should be customized to the journalist’s beat. Include why it matters now, what’s different, and what’s verifiable. Reference something they’ve written recently. Make it obvious this is not a cold list.

Set embargoes when timing matters — like right before your TGE, a major partnership, or an exchange listing. Follow up once, clearly and respectfully. Don’t over-engineer the follow-up. Either your story fits their beat or it doesn’t.

Collaborate with Key Opinion Leaders (KOLs)

Not all KOLs are worth the fee. Vet for project alignment, audience quality, and transparency in paid relationships. If they’re respected in Telegram circles or dev communities, they don’t need 100k followers.

Structure campaigns around value: project explainers, walkthrough videos, technical deep dives, or community AMAs. Track performance, not just impressions.

Also check out this updated list of KOLs in crypto.

Use Press Releases and Syndication Channels

A press release is a public reference point. It gives structure to your message and makes it easier for others to understand what happened, when, and why it matters.

We’ve published hundreds of releases across crypto-native PR wires like Chainwire or Cointelegraph’s syndication. We also have our own crypto PR distribution platform. We’ve seen strong coverage follow press releases that were clear, direct, and had something verifiable to say. We’ve also seen weak coverage from vague announcements that said a lot without saying anything.

What works:

• A headline under 90 characters that gets straight to the point
• A short lead that explains the news clearly
• Quotes from real people, not placeholder bios
• Links to the whitepaper, media kit, roadmap, or audit
• No filler language, no technical terms unless they’re necessary

This is part of your project’s public record. You’re giving people a source they can link to, reference, and build on. When done right, it becomes one of the most dependable pieces of content you can create because it stays visible long after the timeline moves on.

Use Paid Media and Channels for Amplification

Sponsored posts and placements are useful when used with restraint. Use them to extend the reach of stories that already have weight — not to force visibility onto weak narratives.

Balance paid and earned media. If you’re only getting coverage when you pay for it, your story isn’t ready yet.

You might be interested to see this vetted list of crypto advertising networks.

Leverage Social Media for Virality Factor

Focus on platforms where crypto lives: Twitter/X, Telegram, Discord, and Reddit. Use short-form content formats — threads, memes, single-panel graphics — that can spread without context.

Respond in real-time to your community. Don’t queue everything through a scheduler. The timing of a reply can outperform a full post.

Activate Your Community as a Force Multiplier

Communities want to be part of something that grows because of them, not around them. Give them tools to participate:

• Pre-built assets for sharing
• Contests with low friction entry
• Leaderboards that reward actual engagement
• Token-gated chats for contributors, not just holders

The more your early believers feel like insiders, the louder they’ll be when it counts.

How to Maintain the Momentum Post Token Launch

Most teams go quiet after launch. That’s when they lose the narrative. You need to keep showing that real progress is happening — even when the headlines slow down.

Make use of milestone announcements, dev progress updates, integrations, listings, and community wins. Repurpose content across multiple formats: short Twitter threads, long blog posts, AMA summaries, founder vlogs.

Create a cadence. Predictable, transparent communication wins long-term trust. Your token doesn’t need to be trending to stay relevant.

Role of Public Relations in Crisis Management and Reputation Handling

If you wait until a crisis to figure out your plan, you’re already behind. Every crypto project should have a basic protocol for handling high-stress situations.

• Internal comms brief templates
• Pre-drafted external statements
• Escalation flow for security incidents
• Spokesperson readiness

When FUD spreads, or a contract issue surfaces, you won’t control the narrative — but you can influence how quickly and clearly you respond. Silence creates assumptions. Clarity contains them.

Also check out our crypto PR crisis management playbook.

Other Useful Resources from Experts in Crypto PR

Throughout this guide, we’ve included links to guides and in-depth articles. Below are a few more hand-picked resources to help with specific areas of crypto PR and content.

• Crypto PR Pricing: How Much Does A Good Crypto PR Agency Cost?
• Crypto PR Packages Guide | What to Ask Before Buying a Crypto PR Package
• How to Write a Crypto Press Release [With Free Crypto PR Templates]
• How to Distribute a Crypto Press Release (Comprehensive Guide)
• How to Write a Crypto Whitepaper? Complete Guide
• The Best Crypto Press Release Distribution Services

Why Choose a Specialized Crypto PR Partner?

Crypto PR isn’t just about media relationships. It’s technical understanding, niche access, and signal filtering. A generalist PR agency will waste cycles ramping up. You don’t have those cycles.

Look for teams with direct access to crypto-native reporters, experience handling token-specific narratives, and a history of pushing legitimate projects.

Ask:

• Who are your strongest relationships with in this space?
• What crypto-native projects have you helped grow?
• How do you handle compliance around public claims?
• What’s your approach to working with pseudonymous founders?

Ready to Launch with Confidence? Let’s Talk.

Every stage of a token launch needs PR. Not for hype — for clarity, trust, and staying power. Whether you’re weeks out or already live, the right communications strategy multiplies your progress.

Coinbound is a crypto PR agnecy, who works with serious crypto teams to build and execute PR strategies that actually matter. If you’re launching something real, let’s talk.

Crypto PR Strategies for Successful Token Launches [+ additional helpful resources] appeared first on Coinbound.

Two of the top options dominating the conversation are crypto-focused ad networks and Twitter/X Ads. A crypto ad network allows marketers to target audiences already immersed in blockchain, DeFi, NFTs and other Web3 ecosystems. These networks reach users across major crypto publications, news sites and communities, people who are far more likely to understand and act on your message.

On the other hand, crypto Twitter/X ads remain a powerhouse for reach and influence. Twitter, often called the heart of crypto culture, is where trends start, where founders share updates and where investors discover emerging projects. Leveraging Twitter’s ad tools can increase awareness and help with credibility if used strategically. Though, it comes with higher competition and stricter policies in the crypto niche.

Each of these channels brings unique advantages, trade-offs and ideal use cases depending on your goals. In this post, we compare how both perform for Web3 campaigns, and share a clear roadmap to help Web3 marketers choose the best mix of channels for growth, engagement and ROI.

Also See: Crypto Ad Network vs Google Ads for Crypto: Choosing the Right Channel for ROAS, Compliance, and Scale

What are crypto ad networks?

A crypto ad network is a specialized advertising network built around blockchain, crypto and Web3 publishers and audiences. These networks deeply understand crypto demographics, compliance rules and common ad formats in the space.

Some key traits include:

• The inventory is tightly aligned with crypto or finance niche sites (blogs, news publishers, forums).
• Ad formats include native ads, banners, pop-ups, push and in some cases in-app or Web3 on-chain ads.
• They may accept crypto payments (USDC, USDT) and often have lower minimums.
• Fraud protection and anti-bot filters are more sensitized for the crypto space.

For example, Mintfunnel (formerly Coinscribble) is one of the top crypto ad networks. It lets you launch campaigns quickly, with performance-based pricing and no big minimums. 

Other players include Coinzilla, Bitmedia, Cointraffic, AADS, DOT Ads, and Coin.Network.

Also see: Top Crypto Ad Networks for NFT and Token Project Advertising

What are Twitter/X Ads (for crypto)?

Twitter Ads (now X Ads) is a broader social media ad channel. For crypto marketers, X allows targeting specific audiences by interest, behavior, location and keywords. However, X imposes tighter restrictions on crypto or financial services. See X’s financial services policy. Crypto promotions can be subject to licensing or forbidden in certain jurisdictions.

Advantages of Twitter/X Ads:

• Broad reach beyond crypto natives — you can access new users who follow finance, tech, or news.
• Rich ad formats: promoted tweets, video, carousel, etc.
• Integration with social proof and engagement (likes, retweets, replies).
• Advanced targeting options and retargeting across platforms.

But you might also run into challenges:

• Strict rules and checks (you must often get special approval for crypto ads).
• Ad costs may be higher when targeting a niche audience.
• Ad performance can suffer when your audience is too niche or skeptical.
• Some users actively distrust crypto promotions on social channels.

Crypto ad networks vs. Twitter/X: Strength comparison

Also see: Crypto Banner Ads: Best Places and Networks

Choosing between Twitter/X Ads and crypto ad networks, or using both

Twitter/X and crypto-native ad networks serve fundamentally different purposes. One is built for reach, the other for precision.

Too many brands expect one channel to do the job of both. They pour money into Twitter hoping for direct conversions, or run niche network ads expecting mass visibility. That mismatch creates false negatives, campaigns that could have worked if the strategy matched the channel.

The real advantage comes when you treat each platform as part of a system. Awareness and acquisition don’t have to compete. They just need to be sequenced.

Here are some quick guidelines:

• Use a crypto ad network when your goal is to reach a highly targeted crypto audience, with lower cost, fast onboarding, and better alignment with publisher inventory.
• Use Twitter/X Ads when your brand needs awareness beyond crypto e.g. to attract finance, tech-savvy or curious mainstream audiences.
• Mix both: run core acquisition via crypto networks, while complementing with brand awareness and social engagement via X.
• Start small in both channels, test messaging, and scale toward what gives the best ROI.

About Mintfunnel native ads

Mintfunnel bridges the gap between crypto ad network benefits and a smooth, performance-driven campaign flow. Because it specializes in crypto, it offers features like fraud protection, auto-optimization, and flexible budgets (things many general networks struggle to do for Web3 projects).

When you use Mintfunnel:

• You get access to premium Web3 publishers with no large minimums.
• You can pay in crypto or fiat.
• Performance-based pricing helps you focus on results rather than vanity metrics.
• It also integrates a PR distribution platform, making it powerful for both advertising and content amplification.

Tips to make either channel work better

• Be ultra-clear about your value proposition. Crypto audiences are savvy; vague promises don’t convert.
• Use strong, transparent landing pages with clear disclaimers.
• Test creative formats (video, carousel, native) — what works in crypto networks may differ from linear social formats.
• Monitor compliance changes regularly — crypto ad rules evolve fast.
• Track attribution carefully: tie ad clicks to actual conversions (signups, deposits, etc.).
• Use frequency caps and negative audiences to avoid ad fatigue.
  

FAQs about crypto Twitter ads and advertising networks

Are crypto ad networks safe?

They come with risks, like any ad channel. But most reputable ones apply anti-fraud filters, vet publishers and use blockchain or transparency tools to reduce deceit. More about this here: Top 10 Crypto Ad Networks.

Can any crypto project run Twitter/X Ads?

Yes, but you must comply with X’s policies. In many cases, you shall need special approval and some jurisdictions may be restricted.

Should I start with one and then expand to the other?

Yes. Starting small in each channel gives you data on what works. Then you can allocate budget toward the channel that delivers stronger ROI.

What’s a good budget to begin?

With crypto ad networks like Mintfunnel, you can often start with modest budgets since they don’t always enforce high minimums. On X, budgets may need to be larger to overcome targeting costs.

Conclusion

Crypto ad networks and Twitter/X Ads each bring value to Web3 marketers. Crypto networks offer sharper relevance, lower friction and deeper alignment. Twitter/X brings broader reach, social amplification, and brand visibility. For many campaigns, a hybrid approach is the most effective.

If you are ready to get started, look into Mintfunnel for your crypto ad network campaigns and pair it with well-targeted X Ads for awareness.

Coinbound crypto marketing agency helps Web3 brands plan and execute full-funnel paid ad strategies that actually align with business goals: from platform selection to campaign setup, creative testing, and performance optimization. If you’re serious about getting results from paid traffic, working with a team that understands both the media and the market makes a real difference.

Crypto Ad Network vs Twitter/X Ads for Web3 appeared first on Coinbound.

And if you are still deciding between ad platforms, check out our roundup on crypto ad network options.

Why native ads work better in crypto

Native ads blend into the editorial content of crypto media sites, making them less intrusive and more engaging. Because the creative mirrors the host site’s feel, readers are more likely to trust and click. This is especially important in crypto, where audiences are skeptical of pushy marketing.

Compared to banner ads, native ads often deliver higher click-through rates (CTR) and better engagement. For crypto campaigns, that means more qualified clicks going to your launch page, whitepaper or DApp.

However, success depends heavily on campaign setup. Below are steps and best practices to build a native crypto ad campaign that converts.

1. Choose the right network and native placement types

Not all crypto ad networks are built equally when it comes to conversion. Some focus on reach; others on performance.

• Mintfunnel, built by the Coinbound team, offers a native content engine with performance-based pricing and fraud‑resistant delivery
• Other networks like Cointraffic support native ads across crypto publishers.
• Networks such as Bitmedia, Coinzilla, and Blockchain‑Ads offer broader coverage with native + display formats.
• Check out the updated list of top crypto ad networks.

Pick a network that supports CPC or CPA pricing, not just CPM (impressions), because when you are optimizing for conversions, paying per click or per action is safer. Mintfunnel, for instance, supports CPC and CPA.

Select the right native ad types
Within native formats, you can run:

• Sponsored articles / content — long-form narratives that educate and subtly pitch
• In-feed news units — shorter teaser + image that appears like regular articles
• Recommendation widgets (“You might also like”)
• Content cards on dashboards or tool pages

Test a mix. For early awareness, use content cards or in‑feed units. For deeper funnel (e.g. whitepaper download), use sponsored content.

Also see: Comparing Crypto Advertising Networks for Brand Awareness vs. Conversions

2. Targeting & segmentation

Running native ads without precision targeting is like throwing darts blindfolded. In crypto, where user behavior varies widely, segmentation makes or breaks performance.

Wallet-based & on-chain targeting
Some crypto ad networks now support wallet-level targeting based on on-chain activity. You can reach users who hold specific tokens, interact with certain protocols, or have engaged with DeFi platforms or NFT collections. This method ensures your ads reach real, active participants, not just passive readers. For example, if you are promoting a DeFi yield aggregator, targeting users who have interacted with Uniswap, Aave or Curve increases relevance and click intent.

Behavioral and contextual targeting
Another effective layer is behavioral targeting. Show your ads to users actively browsing crypto content like token guides, market analysis or launch calendars. If your ad is about a play-to-earn project, place it on NFT game content or metaverse guides. Context matters: a well-aligned placement can double your engagement rate.

Geo & device
Due to crypto’s patchy regulatory landscape, geo-targeting is essential. You may need to block jurisdictions like the U.S. or China, depending on your offer. Likewise, optimize for devices. Some dApps perform better on mobile wallets like Trust Wallet, while others require desktop browser extensions like MetaMask. Test both and allocate budget based on performance.

Layered segments
The best crypto campaigns use layered segmentation, combining wallet, behavior and context. Start with broad groups, then refine. For example:

• Segment A: Ethereum wallet holders who have used lending protocols
• Segment B: NFT collectors active on OpenSea or Blur
• Segment C: Readers of general crypto news or market commentary

As your campaign runs, monitor CTR, engagement and conversion per segment. Then shift the budget into the ones driving results. This segmentation-first strategy helps avoid wasted spend and boosts ROAS from day one.

3. Creatives & messaging that converts

In crypto, trust comes from relevance. Native ad creatives need to mirror the tone and intent of the content they appear beside, especially when you’re asking for wallet connects or on-chain actions. A creative and messaging that feels aligned with context and communicates clearly is more likely to convert.

Also see: Building Trust in Web3: How Marketing Agencies Help Overcome Industry Skepticism

Focus on education over hype
The most effective native ads teach first, sell second. Use educational hooks like “Why This Token Might Surge,” “Understanding Yield Farming,” or “How We Built a Wallet Connect Tool.” These titles invite curiosity and signal value, not just promotion. Remember, crypto audiences are sharp; they can easily spot hype or empty promises. Avoid exaggerated claims like “guaranteed returns” or “next 100x coin.”

Use proof and visuals
Authenticity converts. Back up your message with real data, performance metrics or user results. Add visuals that feel organic to the platform—screenshots of dashboards, infographics or snippets of your app interface work well. Avoid overproduced graphics that look like banner ads.

Craft strong and relevant CTAs
Every ad should guide the user to a clear next step. Keep CTAs aligned with intent, such as “Connect Wallet,” “Join Waitlist,” or “Read Whitepaper.” If you are running an awareness campaign, use softer CTAs like “Learn More” or “Explore the Ecosystem.”

Test variations aggressively
A single creative rarely performs best forever. Test multiple headlines, images and CTAs in parallel. Swap out underperformers weekly and keep an eye on engagement signals such as CTR, scroll depth and bounce rate to spot what resonates.

Also see: Ads Crypto Teams Should Test Before Token Launch Day

Stay transparent
Lastly, always mark your content as “Promoted” or “Sponsored.” Transparency maintains user trust and keeps you compliant with advertising guidelines. It also ensures your campaigns stay aligned with publisher policies.

When done right, native ad creative doesn’t interrupt the reader’s experience, it enhances it. The goal is to make users feel like they are discovering something valuable, not being sold to.

4. Landing pages & funnel flow

A well-placed native ad can drive qualified traffic, but without a strong landing page, those clicks won’t convert. Your page should continue the story that started in the ad, guiding users seamlessly toward action.

Match messaging and design
The first rule of conversion is consistency. The message, tone and visuals from your native ad must carry through to the landing page. If your ad promises early access to a new DeFi platform, that same offer should be front and center when the user lands. Even small mismatches in tone or layout can erode trust and increase bounce rates.

Reduce friction
Keep the path to conversion short and intuitive. Limit the number of form fields, simplify registration steps and always support wallet connect options like MetaMask, WalletConnect, or Coinbase Wallet. For dApp-related offers, prioritize fast-loading pages and clear wallet prompts. Every extra click lowers your conversion rate.

Build credibility instantly
Crypto users are cautious. Add credibility with recognizable partner logos, social proof and real metrics like total users, transactions or audits completed. Testimonials or short case studies from credible figures in the space also help build trust before the user takes action.

Also see: Web3 UX Design Patterns that Build Trust: 10 Interface Decisions to Reduce Doubt and Abandonment

Track and analyze intelligently
Implement smart tracking from day one. Use UTM parameters to measure traffic sources, and if possible, include contract-level tracking that ties ad clicks to on-chain actions like mints or swaps. This level of visibility lets you evaluate which networks and creatives actually drive results, not just clicks.

Offer layered next steps
Not every visitor will be ready to convert immediately. Give them secondary engagement options—download a whitepaper, watch a walkthrough video or join your community on Telegram or Discord. This keeps interested users in your funnel even if they’re not ready to connect a wallet.

If your conversion event involves an NFT mint or dApp action, embed the contract call or interactive button directly on the landing page. Reducing redirects or extra steps improves user experience and boosts your completion rate significantly.

5. Attribution & measurement

Tracking conversions in crypto native ads is one of the toughest challenges marketers face. Unlike traditional web advertising, many crypto users interact through wallets and dApps, not cookies or pixels. Some ad networks also lack full UTM support or can’t connect off-chain clicks to on-chain actions, making it difficult to see which campaigns actually drive results. 

Also see: Crypto Ad Network Attribution: How to Know What Actually Drove the Mint or Wallet Connect

Track smart contract events
For deeper insights, monitor smart contract event logs (like mint or transfer events) and associate them with user sessions from your ad clicks. This provides a verifiable connection between your marketing spend and real blockchain activity.

Use unique identifiers
Add unique codes, referral tokens or campaign-specific links to every native ad placement. This extra layer of tracking helps you attribute conversions even across networks that lack advanced analytics tools.

Implement multi-touch attribution
If you are advertising across multiple crypto ad networks or channels (native, influencer, PR, etc.), consider multi-touch attribution. This approach gives partial credit to each interaction leading up to a conversion, showing how your combined efforts influence user behavior over time.

Review data regularly
Analyze performance every 24–48 hours to identify which segments, creatives and placements generate true conversions, not just impressions or vanity metrics. Consistent optimization based on verified data ensures your crypto ad budget is being used effectively and keeps your campaigns scalable.

6. Optimization over time

Native ads in crypto are not a “set it and forget it” strategy. Audience behavior, token sentiment and market conditions shift quickly, so continuous optimization is the only way to maintain strong performance. Treat your campaigns like living systems that evolve based on data.

Start small and test widely
Begin with a modest budget and test multiple combinations of segments, creatives, and placements. Vary your headlines, imagery, and CTAs to see what resonates with different audience types. For example, NFT enthusiasts might respond better to storytelling, while DeFi traders prefer data-driven messaging.

Identify and scale winning combinations
After your initial test phase, analyze which segment-creative-placement combinations deliver the best results. Scale these winners by gradually increasing spend, while pausing underperforming variants. Continue collecting data to see if the same structure holds as the campaign scales.

Refine messaging continuously
Optimization isn’t just about numbers—it’s about relevance. Use insights from user behavior to refine your copy and visuals. A/B test new CTAs, update your visuals with trending graphics or token updates and try alternative headlines that reflect current market discussions.

Prevent ad fatigue
Crypto audiences scroll fast and tire quickly. Rotate your creatives every week or two to keep engagement high. Even small tweaks, like new thumbnails or slightly altered hooks, can refresh performance without rebuilding your campaign from scratch.

Expand into retargeting
Once you have solid traffic data, add retargeting into the mix. Reach users who clicked but didn’t convert with deeper or more specific content like case studies, tutorials or early-access offers. Retargeting often delivers the highest ROI since you are re-engaging warm prospects already familiar with your brand.

By following this iterative loop (test, analyze, optimize and scale), you should turn your native ads crypto campaigns into predictable, data-driven growth engines that keep performing even as the market evolves.

Also See: Top Crypto Affiliate Programs

7. Example campaign flow

To bring everything together, here’s how a well-structured native ads crypto campaign might look for a token launch. The key is to move users through a clear funnel—awareness, interest, conversion and retargeting while maintaining message consistency and tracking every step.

• Phase 1: Awareness
  Start by building recognition and trust. Run in-feed native ads across leading crypto news sites or media platforms promoting your project with a headline like “Introducing Token X — Built for DeFi Newbies.” Focus on education rather than persuasion. This phase is about exposure—getting your token name and value proposition in front of the right audiences.
  Use eye-catching images and concise copy that highlight your project’s problem-solving angle. If you are using Mintfunnel, this phase could also include sponsored content placements on high-authority crypto publishers for maximum reach.
• Phase 2: Interest
  Once users are aware of your brand, deepen engagement with sponsored articles or long-form content such as “How Token X Reduces Gas Costs for DeFi Traders.” This type of content allows you to explain your technology, roadmap and benefits while keeping the tone informative and native to the publisher’s site.
• Include subtle CTAs like “Learn More” or “Read the Full Whitepaper” that push interested readers toward your landing page without feeling forced.
• Phase 3: Conversion
  Now it’s time to drive action. Launch a conversion-focused campaign with native CTAs like “Join Whitelist,” “Connect Wallet,” or “Claim Token Rewards.” Send users to a frictionless landing page optimized for wallet connection or quick signup. Ensure your page loads fast, mirrors your ad’s message, and includes social proof to build confidence right before the final step.
• Phase 4: Retargeting
  Finally, re-engage users who clicked but didn’t convert. Serve retargeting ads with urgency-driven messages such as “Last Chance to Mint Token X” or “Whitelist Closing Soon.” You can also retarget with educational pieces, like blog posts or updates, to keep your project top-of-mind for users still considering participation.
  
  Also See: Scaling Post‑Launch Growth with a Web3 Ad Network

Why Mintfunnel elevates this approach

You’ve planned your targeting, picked the right content, and built a clean conversion path. But none of that matters if you’re not driving the right traffic in the first place. 

Mintfunnel is a native ad platform built specifically for crypto. You only pay for performance (CPC or CPA), not impressions.

The platform also gives you campaign-level reporting, so you can see what sources and creatives are driving the most engaged traffic. Paired with your own on-site tracking (wallet connects, swaps, mints), it helps you go beyond CTR and actually tie spend to on-chain outcomes.

So when you combine the campaign structure above with a platform like Mintfunnel, you get both reach and conversion visibility.

FAQs about native ads in the crypto space

1. What are native ads in crypto marketing?
Native ads in crypto are promotional placements that blend seamlessly with the editorial content of crypto news sites or blogs. Instead of looking like traditional banner ads, they match the tone and design of the publisher’s content, which builds trust and encourages higher engagement among readers.

2. Why do native ads perform better than banner ads in the crypto space?
Crypto audiences tend to ignore banner ads due to overexposure and skepticism. Native ads perform better because they appear as part of the user’s reading experience. This approach creates a sense of authenticity and leads to higher click-through rates and better-quality traffic.

3. How does Mintfunnel improve crypto native ad campaigns?
Mintfunnel provides a crypto-native ad platform that allows marketers to distribute sponsored content and native ads across top crypto publishers. It supports contract-level attribution and CPC or CPA pricing models, enabling advertisers to track on-chain actions and measure real conversions rather than just impressions.

4. How can I measure conversions from native ads if they happen on-chain?
Traditional ad tracking tools often fall short for blockchain activity. To measure on-chain conversions, use platforms like Mintfunnel that integrate contract-level tracking or append unique referral codes to your ad URLs. You can also monitor smart contract event logs (for mints, transfers, or swaps) and connect them to ad session data for accurate attribution.

5. What’s the best strategy for optimizing crypto native ad campaigns over time?
Start with multiple audience segments and creatives, then test and refine based on performance data. Identify which combinations of segment, placement, and message deliver conversions, and scale those. Rotate creatives frequently to prevent fatigue and use retargeting to convert users who clicked but didn’t complete an action. Continuous optimization is key to long-term campaign success.

Conclusion

Native ads have quickly become one of the most effective tools in crypto marketing, offering a balance between visibility, credibility and performance. When executed correctly with precise targeting, conversion-focused creatives and data-backed optimization, they can drive real on-chain actions and community growth, not just impressions.

Native ad platforms like Mintfunnel make it easier to connect media spend to real engagement by offering CPC or CPA pricing and campaign-level performance data. When combined with your own on-site tracking, you can start to see which ads are actually driving wallet connects, mints, or other on-chain actions.

With the right setup and tools, native ads can become one of the highest-performing components of your crypto growth strategy.

Native Ads for Crypto: Campaign Setups that Actually Convert appeared first on Coinbound.

Crypto ad networks are purpose-built for the blockchain space. They provide access to niche publishers, relaxed ad policies and a crypto-native audience. On the other hand, Google Ads offers massive scale and intent-driven traffic, but with strict rules and limited support for crypto promotions. Some projects won’t even be eligible to advertise on Google due to regulatory hurdles or platform restrictions.

Choosing the right platform depends on your campaign goals, your product type and how much red tape you are willing to navigate. In this article, we aim to explore the strengths and limitations of both channels.

Whether you are promoting a Web3 wallet, an exchange or a new protocol, understanding how crypto ad networks compare to Google Ads for crypto will help you spend smarter, stay compliant and connect with the right users at the right time.

Why Google Ads for Crypto is Hard (but evolving)

Google’s official policy restricts many crypto-related ads. To promote cryptocurrencies or exchanges, an advertiser must meet strict certification and regulatory requirements.

Historically, Google banned crypto ads in 2018 amid concerns over fraudulent ICOs and scams. In recent years, Google has eased some restrictions, but not fully. Certified advertisers in certain regions can now run ads for approved products like licensed crypto exchanges and custodial wallets.

Still, many crypto businesses remain blocked. Google continues to ban ICOs, DeFi protocol promotions, token sales, yields, unlicensed DEXs and other financial offerings without proper certification.

Strengths of Google Ads (crypto, when allowed):

• Huge reach and scale (search + display)
• High-intent audiences (searchers)
• Strong reporting, tools, optimization infrastructure

Weaknesses / Risks:

• Certification process is strict and selective
• Many crypto offers remain disallowed
• Frequent policy changes and enforcement risk
• Geographic limitations: some countries still block crypto ads even with certification

If you can access Google Ads under the rules, it’s powerful. But for many crypto projects, Google can’t yet be your core channel.

Also See: How to Identify the Best Crypto Advertising Opportunities for Niche Projects

Why Crypto Ad Networks Often Become the Default

Crypto ad networks specialize in serving crypto and Web3-focused inventories. They connect advertisers to publishers (blogs, news sites, forums, crypto apps) that accept crypto-related content.

Here’s what they offer:

• Greater leniency: They tolerate crypto offers that Google won’t.
• Targeted audience: Visitors are often already interested in blockchain, crypto or trading topics.
• Crypto-native formats: Banner ads, native placements on crypto media, in-app ads, widgets, etc.
• Faster onboarding: Less red tape compared to Google’s certification hurdles.

If you want a survey of good crypto advertising networks, see Coinbound’s vetted list of crypto ad networks. It could be a good launching point to test budgets across multiple networks until you find fit, pricing and traffic quality you like.

Side‑by‑Side: Crypto Ad Networks vs Google Ads for Crypto

In practice, many crypto marketers run hybrid strategies: test with crypto ad networks while pursuing Google certification and limited campaigns through Google where permitted.

Also see: Ads Crypto Teams Should Test Before Token Launch Day

How to Choose Based on Product Type or Stage

The best mix of ad channels depends on what you’re marketing and how far along your product is. Here’s how crypto teams typically think about it:

Product / Stage	Google Ads	Crypto Ad Networks	Content Distribution
Licensed exchange / custodial wallet	If certified	For crypto-native reach	For SEO + trust-building
DeFi app / DEX / staking	Not allowed	Core channel	Use for education + legitimacy
Web3 game / NFT project	Limited if compliant	High relevance	Amplify narrative + storytelling
Protocol / infra / DAO	May be limited	Works well with technical audience	Use for thought leadership
Early-stage / stealth	Not viable	Test messaging quietly	Seed credibility + backlinks

Where Mintfunnel Fits: Crypto Ad Network + PR Distribution

Mintfunnel offers two core platforms for crypto growth teams: a crypto-native ad network and a Web3 PR distribution engine.

As an ad network, Mintfunnel runs native ad placements across top crypto publishers, reaching wallet holders, DeFi users, traders, and Web3 explorers directly where they browse. It’s purpose-built for crypto, which means no compliance gymnastics or vague restrictions.

In parallel, its content distribution product helps teams amplify PR, sponsored articles, and long-form thought leadership across major publications, both Web3-native and mainstream. Crypto PR agency teams often use it to streamline placements and expand reach, especially when timing matters or when earned media alone isn’t enough.

Marketers often run both in tandem:

• Native ads for ROAS, user acquisition, and rapid testing
• Content distribution for credibility, SEO, and upper-funnel discovery

Because Mintfunnel is crypto-first, the approval process is faster, the targeting sharper, and the audiences more aligned with blockchain products. It’s not a workaround — it’s infrastructure built for the space.

Also See: Crypto Banner Ads: Best Places and Networks

Best Practices and Recommendations

1. Audit what you are allowed to advertise on Google
   If your product is an exchange, licensed wallet or payment service, you may qualify. If your model is DeFi, yield farming or token presales, you shall almost certainly be rejected.
   
2. Start small on crypto ad networks
   Use your internal list of crypto ad network options to A/B test traffic quality, conversion rates, and compliance risk.
   
3. Blend content + PR + paid ads
   Use Mintfunnel for content distribution, drive traffic through crypto ad networks and (if allowed) run safe campaigns via Google. This layering improves brand trust and defends against overreliance on any one channel.
   
4. Control funnel leakage
   Because crypto users are wary, make sure your landing pages, messaging and onboarding are spot-on. Even good traffic can bounce if your ad messaging diverges from the ad network’s promise.
   
5. Monitor compliance and audits
   Crypto ad policies change often. Keep legal / compliance in the loop. Also, maintain region-specific versions of your creatives and terms so you don’t trigger disapproval in restricted areas.

Example Scenario

Imagine you run a new crypto exchange in the U.S. You gain Google certification for the exchange product line. You launch search campaigns targeting “buy bitcoin USA” using Google Ads. At the same time, you distribute educational posts via Mintfunnel to get your brand on crypto media. Then you run native and display ads via a crypto ad network to reinforce awareness. Because even though Google gives you reach, crypto ad networks offer exposure inside crypto communities you can’t reach otherwise.

Over time, performance data may show that certain crypto-native placements convert better (for onboarding or retention) than generic Google traffic. You then shift more budget into those channels while maintaining a lean Google presence.

Also See: Top Crypto Google Ads Agencies

FAQs About Google Ads for Crypto vs Crypto Ad Networks

Is Google Ads totally off-limits for crypto?
No. Google now allows certain crypto ads for certified advertisers and approved products in allowed jurisdictions.

Can I advertise DeFi, token presales, yield farming on Google?
Generally, no. These remain disallowed under most of Google’s crypto policies.

How do I choose a crypto ad network?
Start by testing traffic quality, pricing (CPM, CPC, CPA), targeting options and compliance tolerance. Use resources like Coinbound’s own crypto ad network list.

Does Mintfunnel replace ads?
No. Mintfunnel complements ads by distributing content and building credibility, not serving traditional display traffic.

Which mix works best?
That depends on your offer, region and funnel. In most cases a layered mix of content + crypto network + (if allowed) Google Ads yields the best balance.

Final Thought

When comparing crypto ad network vs Google Ads for crypto, the better option depends heavily on your product model, compliance status and market. Crypto ad networks offer flexibility, speed and access to niche audiences. Google Ads, when available, bring unmatched scale and search-intent traffic but only under tight rules.

To win long term, use a hybrid stack: content amplification (via Mintfunnel), crypto ad networks and Google Ads (where allowed). That mix gives you growth, brand legitimacy and a diversified media footprint.

Coinbound helps crypto brands execute this mix at scale. As the leading crypto marketing agency, Coinbound builds performance-driven ad strategies, manages campaigns across both Google and crypto-native channels, and integrates Web3 PR and content for full-funnel visibility.

Crypto Ad Network vs Google Ads for Crypto: Choosing the Right Channel for ROAS, Compliance, and Scale appeared first on Coinbound.

Many of these creators have built strong communities around their channels, which means they’re often the first to surface alpha, sentiment shifts, or early red flags. They’re shaping how people think, where capital flows, and which projects get traction.

If you’re building anything in crypto (launching a DeFi tool, scaling an NFT project, or setting up a Web3 influencer campaign, etc), these are the YouTubers you want to keep an eye on.

Related list: Biggest YouTube Crypto Influencers

1. Coin Bureau

Guy Turner’s Coin Bureau stands out for its clear, structured videos on tokenomics, platform reviews, and the latest crypto news. His calm, neutral tone cuts through the hype, making even the most complex blockchain concepts easy to understand. Each video is meticulously researched and presented without clickbait, helping viewers trust the information they’re getting.

The channel’s well-organized playlists make it easy to explore specific topics from deep dives into Layer 1 blockchains to comparisons of DeFi protocols. Whether you are a beginner learning the ropes or a seasoned investor looking for unbiased insights, Coin Bureau delivers value consistently. With over two million subscribers and growing, it ranks among the most trusted and widely respected crypto YouTube channels in the space.

2. Altcoin Daily

Hosted by brothers Aaron and Austin Arnold, Altcoin Daily has become a go-to source for fast-paced, headline-driven content in the crypto world. Their videos cover everything from daily market updates and altcoin performance to macroeconomic trends affecting the blockchain space. With a finger on the pulse of crypto Twitter and major news events, they are often among the first to break stories or spotlight trending tokens.

What sets Altcoin Daily apart is its conversational and energetic style. The Arnolds present news in a way that feels like you are catching up with knowledgeable friends rather than sitting through a lecture. This makes their content accessible to a wide audience, from retail investors to crypto-curious newcomers. Posting almost every day, they keep their community informed and engaged, helping viewers make sense of a rapidly changing market.

3. The Moon

Carl Runefelt’s The Moon delivers focused, no-nonsense content primarily centered around Bitcoin. Known for his technical analysis, Carl breaks down price charts, trend lines, and market signals with precision. Each video walks viewers through potential entry and exit points, often backed by historical patterns and real-time indicators. His approach appeals to traders who value clear, data-driven strategies over speculation or hype.

While Bitcoin remains his main focus, Carl occasionally covers broader crypto trends and altcoin opportunities, especially when they impact BTC price action. His confident delivery and consistent publishing schedule have earned him a loyal audience that relies on his insights to navigate volatile market conditions. For anyone actively trading or analyzing market movements, The Moon is a top resource.

4. Ivan on Tech

For developer-focused viewers, Ivan on Tech stands out as a valuable educational resource. Hosted by Ivan Liljeqvist, a software developer and blockchain educator, the channel delivers well-crafted explainers on topics like Ethereum, smart contracts, Layer‑1 protocols, and the mechanics behind decentralized applications. His content bridges the gap between technical depth and accessible instruction, making it ideal for developers, engineers and even non-technical founders looking to understand the tech stack behind Web3.

Beyond tutorials, Ivan regularly shares interviews with prominent figures in the blockchain space, offering unique insights into the future of decentralized technology. His passion for innovation and clear communication style has helped build a global audience of crypto professionals and learners alike. Whether you are coding your first dApp or building a scalable protocol, Ivan on Tech is an essential channel to follow.

Also See: Top Web3 YouTube Influencers

5. Crypto Casey

If you are new to crypto, Crypto Casey is one of the most approachable YouTubers to start with. Her channel is tailored for beginners, offering clear, step‑by‑step guides on essential topics like setting up crypto wallets, buying your first tokens, understanding yield farming, and navigating exchanges. She takes the time to explain each concept thoroughly, making sure viewers feel confident rather than overwhelmed.

What makes her content especially effective is her calm, steady tone and her avoidance of heavy jargon. Instead of assuming prior knowledge, she builds each video from the ground up, ideal for viewers who are just starting their journey into blockchain and digital assets. Whether you are looking to understand DeFi basics or improve your crypto security practices, Crypto Casey provides a solid, trustworthy foundation.

6. Crypto Banter

Live trading, expert interviews, breaking news, and rapid market updates, Crypto Banter delivers it all in a fast-paced, highly engaging format. Hosted by Ran Neuner, a well-known figure in the crypto media space, the channel functions more like a live financial news network than a typical YouTube channel. Its content blends sharp analysis with real-time reactions to market events, giving viewers both context and actionable insights as trends unfold.

What sets Crypto Banter apart is its live-streamed approach, which fosters an active, community-driven environment. Viewers can participate in chats, hear from guest analysts, and stay plugged into the daily rhythms of the crypto market. For seasoned traders, DeFi enthusiasts, or anyone needing real-time coverage, this channel is a powerful resource. Just be ready to keep up, it moves fast and doesn’t slow down for beginners.

Also See: Top 5 Crypto Streamers and Blockchain Influencers on Twitch

7. Coffeezilla

Watching Coffeezilla means stepping into the role of a skeptic, something the crypto space often needs. Known for his sharp investigative reporting, Coffeezilla uncovers shady projects, exposes influencer-driven pump-and-dump schemes, and dives deep into fraudulent behavior within the crypto and financial influencer ecosystems. His work provides a necessary check on an industry that can sometimes move faster than regulation or accountability.

Unlike many channels that hype the next big token, Coffeezilla brings a watchdog’s perspective. His content is well-researched, often supported by legal documents, on-chain data, and interviews with victims or whistleblowers. This hard-hitting style not only educates his audience but also encourages a more cautious, critical approach to investing. For anyone navigating the risks of the Web3 world, Coffeezilla offers an essential dose of transparency and truth.

Also See: The 9 Top Crypto Influencers Accounts to Follow

Why These Channels Matter

1. Education and Trend Awareness
   These YouTubers cover everything from beginner topics (Crypto Casey) to advanced analytics (The Moon, Ivan on Tech), helping clients craft more informed web3 campaigns.
   
2. Influencer Partnership Potential
   Channels like Coin Bureau, Altcoin Daily, and Crypto Banter draw engaged audiences. Brands launching tokens, NFT projects, or DeFi tools could benefit from smart collaborations.
   
3. Content Inspiration for Brand Messaging
   By observing how top crypto YouTubers explain complex topics, brands can refine their own messaging. Their ability to simplify concepts and keep audiences engaged offers valuable cues for crafting content that resonates across different platforms.
   
4. Community Pulse and Sentiment Tracking
   YouTubers often have highly engaged comment sections that serve as a real-time barometer of community sentiment. Monitoring these interactions can help brands gauge reactions to specific topics, tokens, or trends, informing smarter marketing and product decisions.

Also see our vetted Crypto PR Agency list.

FAQs about Crypto Youtube Channels

Which crypto YouTubers suit beginners best?
Crypto Casey and Altcoin Daily explain basics clearly and provide easy-to-follow content for newcomers.

Who offers the most technical breakdowns?
The Moon caters to traders with chart-based signals, while Ivan on Tech dives deep into blockchain development topics.

How do I know which crypto YouTuber is right for my audience?
Consider your target audience’s experience level and interests. Beginners may prefer Crypto Casey or Altcoin Daily, while technical audiences might benefit more from Ivan on Tech. For credibility-driven campaigns, working with creators like Coin Bureau or Coffeezilla can reinforce trust.

Can crypto YouTubers help with project launches?
Yes, many crypto YouTubers collaborate with Web3 brands to promote token launches, NFT drops, or platform rollouts. Coinbound influencer marketing helps match your project with the right creators to ensure messaging aligns and reaches the right viewers.

Any channels focused on fraud exposure?
Coffeezilla excels in exposing crypto scams and providing protective reporting.

Conclusion

Crypto YouTubers are a key part of how information spreads, how projects gain traction, and how communities form opinions. They break news, explain complex ideas clearly, and often spot trends before they show up anywhere else.

For builders, marketers, and investors, paying attention to the right creators means staying closer to what’s actually happening in the space. And for teams working with Coinbound crypto marketing agency, these channels also open real opportunities for collaboration and reach.

If your goal is to grow your presence in Web3 through influencer marketing or crypto PR, Coinbound can help connect the dots and move faster.

Top Crypto YouTubers appeared first on Coinbound.

I will break down how to choose the right crypto ad network for each objective, how to structure campaigns that match intent, and how to avoid common mistakes that kill ROI.

Know Your Goals

You’re either buying attention or buying action. Trying to do both in one campaign usually doesn’t work.

• Awareness campaigns aim to increase visibility, establish credibility, and drive top-of-funnel interest.
• Conversion campaigns focus on measurable outcomes, app installs, funded wallets, swaps, or deposits.

If you’re running a token launch, brand presence and hype matter more than direct ROI. If you’re scaling an exchange or wallet, you need real user acquisition.

Also see: 5 Token Launch Campaign Examples That Actually Worked

Brand Awareness Goals

• SoV (share of voice) vs competitors
• Branded search volume lift
• Awareness on sites like CoinGecko, CoinMarketCap, and top-tier media
• Useful for launches, ecosystem messaging, raising credibility pre-TGE

Conversion-Focused Goals

• Cost per signup, KYC, install, or funded wallet (KYC is listed here as a conversion because it’s often the first high-intent user action in crypto apps)
• Conversion rate from click to action
• Repeat behavior (swaps, mints, deposits)
• Needed post-launch, for onboarding, or during growth loops

Types of Ad Formats and How They Map to Each Goal

Banner & Display Ads (CPM)

• Best for: Visibility, top-line exposure
• Weak for: Onboarding, performance tracking
• Common use: Token launches, pre-listing hype

Native Ads

• Best for: Mid-funnel content, long-form education, or performance if well-targeted
• Depends on: Network placement, targeting controls
• Works for: Both awareness and conversions with the right setup

Sponsored Content & PR

• Best for: Long-term brand lift, SEO, and credibility
• Weak for: Short-term ROI
• When to use: Ecosystem storytelling, updates, founder messaging

Wallet-Based Targeting & On-Chain Intent

• Best for: Driving conversions from wallet-aware segments
• Requires: Attribution stack or partner that supports it
• Where to find it: Networks like Mintfunnel, some hybrid setups

Which Crypto Ad Networks Are Best for Brand Awareness?

These crypto advertising networks prioritize reach, brand presence, and high-visibility inventory. Use them when your goal is awareness and you’re working with a CPM model.

• Coinzilla
  Premium crypto site placements. CPM-based. Commonly used for token launches.
• Cointraffic
  Strong inventory across European crypto publishers. Solid brand presence. CPM pricing.
• Bitmedia
  Broad crypto ad inventory with budget-friendly CPM rates. Useful for consistent visibility.
• CoinAd
  Curated, premium-only placements. Focused on reputation and trust. Good for higher-end projects.
• Ad Dragon
  Decentralized ad marketplace with display inventory and creator packages. Flexible and community-driven.
• Mintfunnel
  PR distribution bundled with top-tier crypto media placements. Designed for high-impact awareness campaigns.

Which Crypto Advertising Networks are Built for Conversions?

These ad networks are designed to drive actions—signups, funded wallets, deposits, or app installs. Use them when performance and cost per result matter more than reach.

• Mintfunnel
  CPC and CPA pricing. Wallet-based targeting with bundled PR and native ad distribution. Built to support measurable conversions.
• Brave Ads
  Opt-in, browser-native ads shown to crypto-savvy users. High click-through rates. Strong choice for app installs and DApp user growth.
• DOT Ads
  Programmatic Web3 ad network. Built on decentralized infrastructure with performance optimization and transparent campaign control.
• A-Ads (Anonymous Ads)
  Bitcoin-based CPC network. Lightweight and anonymous. Good for direct traffic and performance testing.
• TokenAd
  Supports CPC campaigns with crypto-site placements. Mobile-optimized landing flows designed for onboarding and user action.

Also see: Crypto Ad Network Attribution: How to Know What Actually Drove the Mint or Wallet Connect

Case Scenario: Token Launch vs Exchange User Growth

Token Launch

You need reach. You’re building momentum and credibility. Use:

• Display ads on Coinzilla, Cointraffic
• Sponsored content across premium media
• Mintfunnel’s crypto PR distribution + native ad combo for combined visibility and crypto-native audience access

Exchange or Wallet User Acquisition

You need to increase user acquisition.Use:

• Conversion-focused platforms like Mintfunnel and Brave Ads. Mintfunnel works well here because it combines performance-focused buying with wallet-aware targeting and crypto-native placements.
• Native formats that route cleanly to signup flows
• Wallet-based targeting if you’re tracking transactions or deposits

Mistakes to Avoid when Choosing a Crypto Ad Network

Most wasted ad spend comes from one of three things: mismatched goals, poor tracking, or lazy network selection. These mistakes are common, but avoidable:

• Using CPM-based display when you need performance
  CPM buys can help you gain visibility, but they’re the wrong tool if your goal is to drive signups, deposits, or transactions. If you’re paying for impressions, don’t expect conversions unless you’ve structured it intentionally with mid-funnel routing and measurement.
• Ignoring attribution requirements
  Many crypto ad networks stop at clicks or basic conversions. If you’re optimizing for on-chain behavior—wallet connections, swaps, deposits—you need attribution tools that go beyond pixel fires. Don’t assume the network provides this out of the box.
• Choosing based on brand name, not targeting capabilities
  Big-name networks aren’t always the best fit for your niche, region, or funnel stage. Look at audience quality, targeting options, and format control—not just who else uses it.
• Assuming all “crypto” ad networks are performance-ready
  Crypto-focused doesn’t mean optimized. Some networks simply bundle banners on a list of sites. That’s fine for awareness, but you’ll need more structure and support for performance campaigns.
• Overfitting to crypto-only channels
  In some cases, Web2 or hybrid channels deliver stronger engagement. Don’t limit yourself to crypto-only inventory without validating performance across segments.

I wrote about evaluating crypto ad networks in more details here: How To Vet a Crypto Ad Network Before You Burn Budget

Also check out this list of the most common mistakes we have seen during our agency work: The Top 5 Mistakes We See with Crypto Ad Network Campaigns

How to Test and Measure What Works

Even if you pick the right networks, weak tracking and unclear goals will block results. Here’s how to actually run media that performs.

• Core metrics to track
  CTR (click-through rate), CVR (conversion rate), CPA (cost per action), bounce rate, funded-wallet rate, time-to-fund
• Set up tracking before launch
  Use UTM parameters, postback URLs, and attribution tools that support on-chain events if needed. Match ad campaigns to campaign IDs in your analytics platform.
• A/B test creatives per network
  Don’t reuse the same asset across five networks. Test different messages, formats, and CTAs. Also test variations in landing pages—especially mobile flows.
• Match the ad format to the funnel stage
  Banner views don’t convert cold traffic to funded wallets. Use banners for reach and retargeting. Use native and wallet-aware placements for performance. Keep flows short. Don’t send paid traffic to cluttered, multi-step forms.

Conclusion: Match the Network to the Mission

Crypto advertising networks aren’t built around your goals. They sell formats, inventory, and traffic. Whether they drive awareness or conversions depends entirely on how you structure the campaign. The difference comes down to clarity: know what you’re optimizing for, pick networks that match, and hold them accountable with real metrics.

If you need reach, buy for visibility. If you need signups or funded wallets, buy for performance. Don’t treat all networks as interchangeable, and don’t assume impressions lead to outcomes.

Run both types of campaigns, but run them differently. 

• Plan campaigns around a single KPI
• Split budget accordingly
• Use awareness networks for reach
• Use conversion networks for performance
• Test and reallocate weekly

Mintfunnel is one of the few crypto-native networks that supports both sides. It offers CPC-based buying for conversion-focused campaigns and includes native placements and PR distribution across trusted crypto media for visibility. 

But picking a network isn’t the whole job. Media needs direction. Coinbound’s crypto PR and Web3 marketing team works directly with your growth team to plan and operate full-funnel systems: combining paid media, creator campaigns, influencer programs, and attribution into one strategy. If you’re trying to scale without wasting budget, our crypto marketing agency makes sure every piece of your spend is doing its job.

Comparing Crypto Advertising Networks for Brand Awareness vs. Conversions appeared first on Coinbound.

Crypto audiences engage actively, operate in decentralized communities, and voice their opinions openly. They expect transparency, technical integrity, and community involvement. At the same time, news spreads rapidly across social media, forums like Reddit and Bitcointalk, and crypto-specific platforms such as CoinMarketCap and CoinGecko.

If your brand missteps, delays communication, or lacks a clear narrative, public opinion can turn quickly.

Check out our guide on Crypto PR Crisis Management)

Here are nine practical strategies every crypto brand should follow to take control of their narrative, build credibility, and stay ahead in a volatile crypto space.

1. Monitor Mentions Across Channels

Keep an eye on discussions across platforms like Twitter, Reddit, Telegram, and Discord, where most crypto conversations happen in real time. These channels often serve as the first place where rumors, feedback, or potential issues surface, long before they hit mainstream news.

Monitoring these spaces allows you to stay connected to your community’s sentiments, identify patterns, and address emerging narratives quickly.

Using tools like Mention, Brandwatch, and even crypto-specific monitoring platforms enables you to set up real-time alerts for your brand name, token ticker, leadership team, or any associated keywords. This real-time visibility is crucial in a space where sentiment can shift dramatically within hours.

Early detection lets your team correct misinformation, engage users, and uncover insights like feature requests or partnership opportunities.

2. Build a Proactive Content Strategy

Create high-value content that speaks directly to your audience by addressing the key themes and components of your crypto project; technical updates, tokenomics, real-world use cases, governance models, and more.

In a space driven by education and trust, your content is one of the most powerful tools for shaping perception and building credibility.

Start by publishing regular blog posts and technical explainers that break down complex concepts in a digestible way. Detail how your protocol works, why your tokenomics are sustainable, and what real-world problems your solution addresses.

Long-form content such as whitepapers, research reports, and case studies also helps position your brand as a thought leader.

Interactive formats like AMAs (Ask Me Anything sessions), video tutorials, or live-streamed dev updates can bring a human face to your brand while fostering deeper community engagement. These sessions create transparency and allow you to address questions and concerns in real time.

3. Engage Your Community Regularly

Active engagement builds goodwill and loyalty.

These two essential ingredients for long-term success in the crypto space. In decentralized ecosystems, your community isn’t just an audience; they’re stakeholders, contributors, and brand advocates. The more involved and heard they feel, the more invested they become in your project’s growth.

Make it a priority to respond promptly to questions and concerns across all major platforms where your community interacts, including Discord, Telegram, Reddit, and Twitter. Even simple acknowledgments go a long way in making users feel valued.

Don’t just answer questions, initiate conversations. Run polls, ask for feedback on upcoming features, and host regular Q&A sessions to keep the dialogue open and transparent.

Highlighting community feedback and recognizing user contributions also strengthens relationships. Showcase real user stories, feature top contributors in your newsletters or social channels, and celebrate community-driven initiatives or creative use cases. These actions encourage more organic engagement and cultivate a culture of participation.

Also see: Web3 Community Management Guide: Tactics That Actually Work in 2025

4. Develop a Formal Response Plan

Outline an official reputation response framework to ensure your team can act quickly and cohesively during high-stakes situations. In the crypto space, where news spreads at lightning speed, even a short delay in communication can lead to lost trust, plummeting token value, and long-term damage to your brand.

Start by identifying the types of scenarios that could trigger a reputation crisis.

Common examples include security breaches, smart contract exploits, rug pull accusations, influencer scandals, or negative press coverage. For each scenario, define what qualifies as a minor issue versus a major incident that requires immediate escalation.

Next, map out a detailed escalation flow that assigns responsibilities to key team members. Who handles external communications, manages internal updates, and coordinates with legal counsel?

Define who crafts public statements, who controls access to official channels (social media, blog, email list), and who acts as the public spokesperson.

Your framework should also include templated messaging for different scenarios, clearly marked contact lists, and communication checklists to ensure consistent and compliant responses. Legal and compliance input is especially important when statements could impact investor perception or regulatory risk.

Document this framework in advance so your team responds to crises confidently and cohesively, mitigates damage, and demonstrates transparency, preparation, and accountability to your community.

5. Maintain Transparency in All Operations

Transparency builds credibility, especially in the crypto space. Crypto users, investors, and partners expect openness from the projects they support and failure to meet that expectation can quickly erode confidence.

One of the most effective ways to build trust is by sharing detailed, verifiable information on a consistent basis. This includes publishing third-party code audits, which validate the security and integrity of your smart contracts and protocols. Make these audits easy to access and accompany them with plain-language summaries to help non-technical stakeholders understand the implications.

Financial transparency is equally important. Share regular updates on treasury holdings, funding rounds, token allocation schedules, and burn or distribution events. This reduces speculation and demonstrates responsible financial stewardship.

Keep your community informed about roadmap changes, product development milestones, and governance decisions. Whether it’s a delay in a feature launch or a shift in protocol direction, being upfront shows that your project values accountability over perfection.

When setbacks or mistakes occur as they inevitably will, address them directly. Outline what happened, how you are resolving it, and what steps you’re taking to prevent it from happening again. Silence or evasion often signals a lack of control or integrity, whereas honest communication reinforces trust, even in difficult moments.

Ultimately, transparency isn’t just a PR strategy, it’s a cultural commitment that helps your brand earn long-term credibility in the Web3 ecosystem.

6. Curate a Network of Trusted Influencers

Reputation leaks from misinformation can spread fast, especially in the crypto space where speculation and hype often outpace facts. One poorly communicated partnership, inaccurate tweet, or misleading video can damage credibility and trigger widespread backlash.

That’s why it’s critical to thoroughly vet your influencer relationships before any collaboration goes live.

Start by evaluating whether an influencer’s audience, tone, and content style align with your brand values and community expectations. Look at their history, do they engage in clickbait tactics or promote questionable projects? Have they maintained consistency and integrity in their messaging?

Partnering with influencers who already have the trust of your target audience can amplify your message, but aligning with the wrong personality can create confusion or even controversy.

Clear communication is just as important as selection. Brief influencers thoroughly on your project’s core messaging, tokenomics, timelines, and any limitations on what they can claim. They should be able to explain your product accurately and in a way that reflects the real state of your development or offering.

Equally essential is full disclosure. Influencers must clearly state their relationship with your brand. Whether it’s a paid promotion, a partnership, or a sponsored mention. This goes beyond best practice, it often fulfills legal requirements and ensures the audience sees the content as authentic, not deceptive.

When influencers communicate accurately, ethically, and transparently, they become powerful allies in managing and enhancing your brand’s reputation.

7. Track and Optimize Sentiment Metrics

Use sentiment analytics tools such as LunarCrush, Santiment, and CryptoCompare to monitor how your brand is perceived across social media, forums, and news outlets. These tools aggregate and analyze data from various platforms to help you understand the emotional tone, if it’s positive, neutral, or negative surrounding your project in real time.

Sentiment data is especially valuable in the crypto space, where investor confidence and community support can shift rapidly based on new developments, price movements, or public narratives. By tracking trends in sentiment, you can spot early warning signs of reputational risk before they evolve into a full-blown crisis.

If sentiment begins to trend negative, investigate the root cause. Do false rumors need addressing? Did your team communicate a technical update poorly? Has a segment of your community expressed dissatisfaction due to a delay or lack of clarity?

Analyzing the context behind sentiment changes allows you to respond with tailored, proactive communication rather than reactive damage control.

Beyond risk management, sentiment insights can also guide the timing and tone of your announcements. If the community is already positive and engaged, it may be an ideal time to release a major update or launch a campaign. Conversely, if sentiment is low, you may need to adjust your messaging strategy or address community concerns before proceeding.

Ultimately, sentiment analytics turn public opinion into actionable intelligence that helps you align your brand messaging with audience expectations and protect your reputation in a volatile digital environment.

8. Secure Your Technical Infrastructure

Security failures are reputation disasters in the crypto world, where trust is both fragile and foundational. A single exploit or breach can result not only in financial losses but also in a collapse of user confidence, regulatory scrutiny, and long-term brand damage.

For that reason, treat security as a core component of your crypto reputation management strategy, not just a backend concern.

Start by implementing rigorous security practices, including regular smart contract audits by reputable third-party firms. These audits should be conducted before mainnet launches, major protocol upgrades, or token releases. Additionally, penetration testing helps identify vulnerabilities in your infrastructure that could be exploited by bad actors.

Bug bounty programs offer a proactive way to crowdsource security and engage ethical hackers in identifying critical flaws. Platforms like Immunefi and HackerOne allow you to set up structured bounties that reward researchers for finding and responsibly disclosing issues before they are weaponized.

Once these safeguards are in place, make your security credentials highly visible. Feature audit reports, testing outcomes, and bounty program details prominently on your website, documentation, and investor materials. Transparency around your security posture shows that you are not only committed to protecting users but also confident in the integrity of your protocol.

Security is more than a technical requirement, it’s a branding signal. In a landscape riddled with scams, hacks, and exit schemes, showcasing robust security practices reinforces your credibility and separates your project from the noise.

9. Collaborate With Media Strategically

Engage respected crypto media outlets to amplify your brand’s voice and reinforce your reputation through trusted channels. These platforms have massive reach and credibility, making them ideal avenues for showcasing your project’s vision, progress, and leadership.

Start by identifying relevant journalists or editorial teams that cover your niche, whether it’s DeFi, NFTs, Layer 1 or Layer 2 protocols, or blockchain infrastructure. Build relationships through consistent outreach, valuable commentary, and exclusive insights that align with their audience’s interests.

Participating in interviews or being featured in roundups helps position your team as thought leaders and innovators in the space. When telling your story, avoid fluff and promotional language. Instead, focus on transparency, substance, and relevance. Share data-backed arguments that highlight real progress: community growth, protocol milestones, audit outcomes, or adoption metrics. Offer insights into market trends or regulatory developments to position your brand as a forward-thinking authority, not just another project vying for attention.

Media mentions from high-authority outlets don’t just drive exposure, they create trust signals that influence investor confidence, partnership opportunities, and public sentiment. Each credible placement becomes a reputational asset, strengthening your online presence and increasing visibility in search results.

Ultimately, media engagement should be part of a broader crypto reputation management strategy that leverages crypto PR not just for visibility, but for long-term credibility and industry leadership.

Working with a crypto PR agency that understands both traditional media and Web3 culture can streamline this process. The right agency connects you with outlets that matter, crafts messaging that resonates, and keeps your brand visible for the right reasons.

Media outreach is far from being a vanity play. Think of it as long-term investment in trust.

Why Crypto Reputation Management Matters

In crypto, trust is currency. Scandals, hacks, or misinformation can spread rapidly and errors are never forgotten. A deliberate reputation framework ensures you are ready with real-time visibility, community engagement, and communication agility. It transforms reactive damage control into strategic brand building.

Steady investment in crypto reputation management helps brands weather crises and thrive with credibility.

At Coinbound, we specialize in aligning marketing, PR, and reputation strategies to build lasting trust in the Web3 space. Reach out to learn how we can help your brand grow with integrity.

9 Crypto Reputation Management Tips Every Brand Should Know appeared first on Coinbound.

This list is not a generic roundup of the “best” crypto tools or agencies. It’s a curated set of options for what a functional, scalable Web3 marketing stack looks like in 2025. It brings together agency partners and tools that serve distinct, complementary purposes. 

What matters is knowing when to rely on internal tools and when to activate external support. This article will help you draw that line clearly.

There’s no ranking here. Each recommendation is included for a specific role in a modern crypto marketing setup. The big takeaway: Winning teams in 2025 are not choosing between tools and agencies. They’re using each for what it does best.

Key Takeaways:

3 Irreplaceable Agency Capabilities In-House Tools Can’t Replace

Crisis Management and Reputation Defense

No AI tool will save the day when the narrative gets away from you. Such critical moments need real-time relationships with journalists. They demand the experience to know what messaging worked during past hacks, bankruptcies, and market meltdowns. The best agencies don’t just know the PR crisis management playbook, they helped write it. They can coordinate with legal and compliance teams while handling media pressure and social sentiment at the same time.

Monitoring tools might detect a problem, but they won’t solve it. Only real human coordination and trust-based relationships can change a breaking news cycle in your favor.

High-Stakes Relationship Management

Crypto’s most valuable relationships aren’t built on spreadsheets. Web3 marketing agencies with years of experience bring deep C-level access at exchanges, media houses, funds, and influencer networks. They’ve invested in this relationship capital long before your campaign was on the roadmap.

Whether it’s getting your founder on a major podcast, landing a listing conversation with a tier-1 exchange, or bringing a skeptical investor onboard, these wins happen through trust. CRM tools can track who you know, but they can’t create trust from scratch.

Strategic Narrative Development

Web3 markets move fast, but timing still matters. Great agency partners understand where the market is in the cycle and how to position your story within that context. They can analyze competitors, craft a differentiated message, and turn complex tokenomics into narratives that resonate across different crypto audience segments.

Content generation tools can spin up copy. But they don’t understand positioning. They can’t anticipate how investors or developers will react to your story. That level of judgment comes from experience—not automation.

Core Tools Crypto Teams Should Own

Real-Time Community Intelligence

A strong community isn’t just about vibes. It’s about having the systems to read and respond to what’s actually happening. MEE6 and Carl-bot help automate moderation and provide valuable trigger-based insights inside Discord. On-chain activity monitoring through platforms like Dune Analytics offers a direct window into wallet and protocol behavior.

Beyond that, you need structured sentiment loops. That means creating regular feedback touchpoints and capturing data across channels. Community is your early warning system and your fastest growth engine when you have the right tools to listen.

Performance Attribution and Optimization

If you’re spending money on growth, you need visibility on what’s working. Spindl helps track on-chain behavior and user journeys after the click, offering a more complete picture than traditional analytics. Zealy enables structured engagement measurement through quests and challenges. 

Building a feedback loop helps you invest more efficiently and scale faster with fewer mistakes.

Read more: Web3 Analytics Stack: How to Build an Attribution System Without Google Analytics

Brand and Message Control

You can’t scale if your message is fragmented across ten channels. The same tools used for attribution also help you ensure consistency across touchpoints. They give you control over how your crypto brand is experienced in the wild and help you course-correct in real time.

In a world where misinformation spreads fast and attention is short, controlling your narrative at every level is non-negotiable.

Web3 Marketing Agencies That Combine Strategy With Infrastructure

Coinbound

Coinbound combines top-tier crypto marketing and PR services with in-house tools. From their crypto influencer network to Discord community infrastructure and MintFunnel for PR distribution, they help you move fast while keeping control. It’s an agency designed for operators.

Serotonin

Serotonin brings sharp positioning strategy to early-stage launches and embeds analytics into every campaign. Their team knows how to shape perception and prove results at the same time.

Wachsman

Wachsman excels in regulatory messaging and financial media. They’re the go-to for complex products that require credibility in traditional outlets and investor circles.

Transform Group

Transform Group is a strong choice when you need crisis comms or major institutional coverage. They’re veteran operators in the crypto media space.

X10 Agency

X10 Agency specializes in DeFi marketing and technical storytelling. If your protocol is complex and developer-focused, they’re one of the few that can translate it into growth.

Red Flags to Watch

Be cautious with marketing and public relations agencies that limit your access to campaign data or insist on owning the entire community stack. That’s not partnership, it’s lock-in.

Any web3 marketing agency that dismisses the need for attribution tools is a risk. Real performance tracking isn’t optional, and no one should be afraid of transparency.

Building a Functional Growth Stack: What to Own vs. What to Outsource

If it requires speed, constant iteration, or daily visibility, you need to own it. That includes performance dashboards, community management systems, and campaign operations.

If it requires strategic positioning, relationships, or the ability to handle high-stakes situations, it belongs with a partner. Crypto marketing agencies are best used where judgment, experience, and trust are required.

Avoid overlap. Don’t pay an agency to do what your internal stack already handles better. But don’t waste cycles trying to build something in-house that takes years of relationship-building or market context to get right.

Audit Your Stack: Where Tools Stop and Partnerships Start

Use this checklist to clarify what to own internally vs. what to outsource:

• Map your current workflow
  
  • Identify where you need real-time control or constant iteration.
  • Flag functions like community engagement, ad performance tracking, and content scheduling—these are typically must-own.
    
• Separate strategic functions
  
  • List activities where external experience and perspective are more valuable than speed.
  • This includes market positioning, investor messaging, and earned media placement—areas where experienced partners perform better.
    
• Evaluate agency integration
  
  • Check if your crypto marketing agency is using infrastructure you don’t have internally.
  • Confirm whether they’re sharing the data and rationale behind their decisions.
  • A good agency should plug into your stack, not operate separately from it.
    
• Look for friction points
  
  • Are you manually transferring data between systems?
  • Can you reconcile your agency’s reports with your internal dashboards?
  • If not, you’re losing efficiency—and probably missing insights.
    
• Final check: alignment
  
  • Do your tools and marketing partners complement each other?
  • Are both contributing to faster, smarter execution?
  • If the answer isn’t clear, it’s time to realign.

Final Take: Stack for Control, Partner for Strategy

The most effective crypto teams in 2025 are not choosing sides. They are building marketing systems where every part is doing what it’s best at.

Internal tools provide speed, control, and clarity. Crypto marketing and PR agencies provide strategic guidance, creative firepower, and access to networks that tools can’t touch. Put them together and you get execution that’s fast, smart, and high-impact.

If you’re rethinking your stack or planning a major campaign, Coinbound can help. We bring the experience of a proven agency team and the tools to keep you in control. Let’s talk about how to build the right setup for your next stage of growth.

The Best Crypto Marketing Tools & Agency Partners for 2025 appeared first on Coinbound.

If you’re leading growth or marketing for a crypto product, these are the agencies specialized in optimizing for performance under platform restrictions, attribution gaps, and changing user behavior. Each entry outlines the agency’s strengths, the channels they operate in, the KPIs they target, and why they’re effective at growing actual usage.

What This List Helps You Do

• Identify which marketing agencies actually specialize in crypto-native acquisition, not just tech or finance.
• Match agency strengths to your Web3 product’s stage and budget—whether you’re testing or scaling.
• Evaluate based on performance data: install-to-KYC conversion, CAC by channel, and post-deposit retention.

7 Web3 User Acquisition Agencies You Should Know

Coinbound – Full-stack growth for Web3 brands

Coinbound is one of the earliest and most established crypto marketing agencies focused on user acquisition. They help wallets, exchanges, and dApps drive installs, KYC, and funded users through performance-led campaigns across influencers, paid media, and content. Their strength is combining deep industry experience with a clear focus on CAC and retention metrics.

• Focus areas: wallets, exchanges, tokens, dApps
• Channels used: influencer marketing, paid search, crypto PR, content
• Conversion metrics: installs, KYC completions, funded accounts
• Notable clients: MetaMask, eToro, Nexo, Cosmos, Immutable
• Why it stands out: The team  brings performance discipline to channels that usually lack it, especially influencer marketing. Their campaigns are built around CAC, retention, and post-KYC actions, not vanity reach. They’ve scaled acquisition for some of the most-used wallets and exchanges in the space.

Kryptonite – Paid media with brand firepower

Kryptonite is a Web3 marketing agency that brings traditional brand campaign energy into Web3 launches, combining creative excellence with media buying that drives action, not just aesthetics.

• Focus areas: NFT launches, IDOs, Web3 activations
• Channels used: YouTube, paid search, affiliates, branded partnerships
• Conversion metrics: token purchases, wallet funding, account creation
• Notable clients: Coca-Cola, Red Bull, Pokémon IPs
• Why it stands out: Applies high-end creative and paid media muscle to Web3 launches with a focus on tangible user actions.

Mooning – UGC-led acquisition for mobile-first crypto

Mooning is built for speed and volume in mobile-native funnels. They deploy creator content at scale with a focus on triggering installs and onboarding flows.

• Focus areas: mobile wallets, metaverse, NFT apps
• Channels used: TikTok, Instagram Reels, Reddit
• Conversion metrics: installs, onboarding completions
  Notable clients: emerging NFT and mobile-native crypto brands
• Why it stands out: Strong creative operations built for short-form video—fast content cycles built to drive app installs and onboarding events.

Reblonde – Crypto PR with performance depth

Reblonde is a tech PR agency with deep crypto experience and a growing focus on performance. Good for products that need visibility tied to measurable user behavior.

• Focus areas: exchanges, wallets, fintech-crypto crossovers
• Channels used: PR, social media ads, sponsored campaigns
• Conversion metrics: swaps, sign-ups, KYC
• Notable clients: Nexo, Ledger
• Why it stands out: Combines traditional media expertise with metrics-focused funnel planning—solid option for crypto teams that want PR to drive measurable outcomes.

GrowthChain – Pilot campaigns with real feedback loops

GrowthChain is ideal for early-stage teams looking to test what actually converts. They focus on low-risk, high-learning acquisition pilots and iterate based on what moves users through activation.

• Focus areas: DeFi platforms, DEXs, early-stage tokens
• Channels used: Reddit, Twitter ads, micro-influencers
• Conversion metrics: token acquisition, liquidity adds, app installs
• Notable clients: stealth and pre-launch Web3 startups
• Why it stands out: Focused on testing before scaling—runs tightly tracked pilots to prove ROI before full rollout.
  

How to Choose a Crypto User Acquisition Agency That Fits Your Growth Model

• Be clear on your real metric. Is the goal to increase TVL, drive funded wallets, or push through first swaps? Agencies can only deliver if they know exactly what you’re measuring.
  Pick based on where you are.
  • Early-stage products need agencies that can test fast, run small-budget pilots, and report actual conversion data (Mooning, GrowthChain).
  • Post-product-market fit needs scale—teams that already know what CAC should look like and can deliver users at volume (Coinbound, MarketAcross).
• Check how they report. You want breakdowns by channel: CAC, KYC conversion, deposit behavior, and retention—not vague reach numbers or blended metrics. If they can’t show that, move on.

What Works in Web3 User Acquisition Right Now

Most top-of-funnel tactics from Web2 fall apart in crypto. Ad restrictions, user skepticism, and poor attribution mean you need channels that attract intent and drive tracked action—not passive awareness. Here’s what’s actually working for teams acquiring users in wallets, exchanges, and DeFi apps:

• Paid search + Reddit: High intent and active comparison behavior—users already looking to onboard.
• Creator-driven short video: TikTok and Reels still deliver high install rates if content is fast, clear, and tracked.
• Influencer acquisition funnels: Deeper platforms like YouTube and podcasts move users to sign-up or deposit with tracked links.
• Cross-platform retargeting: Crypto retargeting remains fragmented—agencies that bridge Web2 and native traffic have the edge.

What Good Reporting Looks Like

Expect clean, actionable reporting that shows:

• CAC by channel—not aggregate averages
• Install → KYC → deposit conversion tracking
• 30- and 90-day retention for funded users
• Channel-specific attribution using UTMs, Posthog, Mixpanel, or Hyros

If the agency can’t provide funnel analytics and retention breakdowns, they can’t help you scale.

Final Recommendation

Don’t pick an agency based on name-dropping or pitch decks. Examine their execution model, reporting, and the user actions they’ve actually delivered. Align with an agency that can optimize for your real north star metric. If they’ve helped other teams grow funded accounts, swaps, or long-term wallet usage—and they can prove it—they’re worth your time.

The Best Crypto User Acquisition Agencies for Wallets and Exchanges appeared first on Coinbound.

Mintfunnel, formerly known as Coinscribble, is an extremely popular crypto press release distribution service used by 1500+ top blockchain companies to reach major publications like CoinTelegraph, Bitcoin.com, CoinDesk, and more with guaranteed results. In this review, we’ll break down how Mintfunnel works, what it costs, and whether it’s the right fit for your next launch.

What is Mintfunnel?

Mintfunnel is a Web3-native PR distribution service that helps crypto companies get featured on leading crypto and finance media sites. Projects like Tron, Uphold, Immutable, OKX, ONTology, and Coinbound have all used Mintfunnel to gain massive visibility across the blockchain ecosystem.

Mintfunnel also operates a leading crypto ad network, which allows advertisers to promote their content (whether it was distributed via Mintfunnel’s PR distribution platform or not) to hundreds of leading crypto media.

The platform is built for speed, scale, and guaranteed placement — a rare combination in the crypto PR world.

Does Mintfunnel Guarantee Results?

Yes. One of Mintfunnel’s key value propositions is guaranteed media coverage. Depending on the package you choose, you’ll get published on a minimum number of top-tier outlets, ensuring your announcement gets seen by the right people.

How Fast is Mintfunnel?

Speed is another standout feature of Mintfunnel. Every package delivers results fast — with the quickest turnaround option publishing your press release within 24 hours. Even the entry-level tier delivers within 72 hours, making it ideal for time-sensitive announcements.

Mintfunnel Pricing Breakdown

Mintfunnel offers a range of crypto PR distribution packages designed for different stages of project growth, from early launches to large-scale ecosystem pushes. Here’s a detailed look at the available plans:

On-Demand Media – $99 per release

This is Mintfunnel’s most flexible option, ideal for teams that want full control over where their press release appears.

• Pick your own media outlets
• Create a custom campaign
• Same-day distribution available
• Includes access to the Coinscribble newsroom

Basic – $299

A low-cost, high-efficiency option for fast press coverage.

• 4+ media pickups guaranteed
• Same-day distribution
• Coinscribble newsroom access
• Basic support

Starter – $1,399

Best for projects ready to scale visibility across top-tier crypto publications.

• 9+ media pickups guaranteed
• Same-day distribution
• Free SEO optimization
• Telegram chat support
• Mintfunnel newsroom included

Growth – $2,899

Ideal for teams that want enhanced brand trust and coverage on premium crypto news platforms.

• Coverage on BraveNewCoin, Cryptopolitan, CoinCodex, and more
• Same-day distribution
• SEO optimization
• Telegram support
• Mintfunnel newsroom access

Launch – $6,499

Designed for big announcements, token launches, or major funding rounds.

• Everything from Starter, plus
• 75+ media pickups guaranteed
• 75M+ combined site audience
• Mintfunnel Newsroom access

Hypergrowth – $12,999

A go-to solution for aggressive market penetration and Web3 PR domination.

• 125+ guaranteed media pickups
• Coverage includes CoinTelegraph, CoinMarketCap, Cryptopolitan
• Video chat support
• Everything in Launch included

Epic – $21,999

Mintfunnel’s most premium option for large-scale campaigns demanding top-tier placement.

• Coverage from CoinTelegraph, Bitcoin.com, AMB Crypto, CoinCodex, CoinGape, CryptoNews, and more
• Same-day distribution
• Video chat support
• Mintfunnel Newsroom access

Where Do Mintfunnel Press Releases Get Published?

Mintfunnel distributes your content to over 125 high-traffic media outlets. Depending on your package, your press release can appear on:

• CoinTelegraph
• Bitcoin.com
• Yahoo Finance
• MarketWatch
• BeInCrypto
• CryptoNews
• CoinCodex
• And over 100 more…

This broad media network ensures that your announcement is seen by traders, investors, founders, and media professionals throughout the crypto ecosystem.

Inside Mintfunnel Native Ads

In addition to PR distribution, Mintfunnel also includes a native advertising platform designed specifically for Web3 brands.

This self-serve ads network allows marketers to launch CPC campaigns across a curated list of crypto publishers using native-looking ad placements that blend in with organic content. With flexible budgeting, intuitive controls, and real-time performance tracking, the ads platform helps extend the reach of your press releases and drive targeted traffic to key landing pages.

Whether you’re promoting a token launch, community update, or new product feature, Mintfunnel’s ad network offers an efficient way to scale visibility beyond earned media.

Who Should Use Mintfunnel?

Mintfunnel is designed for Web3 teams and crypto startups that need fast, reliable media coverage with minimal effort. Whether you’re in pre-launch mode or scaling a live protocol, Mintfunnel helps you get in front of the right audience — without the guesswork.

Ideal users include:

Token Launch Teams
Announcing a new utility token or governance launch? Mintfunnel helps establish immediate legitimacy with guaranteed coverage on top-tier crypto news sites.

NFT Projects and Creators
From PFP collections to gaming assets, NFT projects can use Mintfunnel to gain exposure, attract collectors, and showcase roadmap updates.

Web3 Startups with Big News
Whether you’re announcing a strategic partnership, funding round, or protocol upgrade, Mintfunnel ensures your story is seen by investors and builders alike.

Crypto Exchanges and Marketplaces
Exchanges listing new tokens or launching features can use Mintfunnel to drive adoption, inform users, and highlight liquidity updates.

DeFi Projects and DAOs
Reach yield farmers, liquidity providers, and DAO members with tailored media placements that explain your offering and build trust.

VCs and Web3 Investment Firms
Mintfunnel is also a strong fit for venture firms announcing investments, accelerator launches, or portfolio company news.

Blockchain Game Studios
GameFi teams can boost hype around beta launches, reward drops, and ecosystem growth through guaranteed newswire placement.

Is Mintfunnel Legit?

Absolutely. Originally launched as Coinscribble in 2017, the platform has helped countless Web3 companies publish news quickly and credibly. It has a proven track record, trusted by 1500+ crypto marketing teams looking to maximize exposure with minimal effort.

Can I customize my PR campaign on Mintfunnel?

Absolutely. The On-Demand Media plan lets you pick your own outlets, making it ideal for custom and budget-conscious campaigns.

Does Mintfunnel help with SEO?

Yes. All major packages come with SEO optimization, helping your press release rank on Google and drive long-tail traffic to your project.

Why Crypto Press Releases Still Matter in 2025

Despite the rise of X (formerly Twitter), Discord, and Telegram, crypto press releases still play a central role in building trust, visibility, and legitimacy. Here’s why:

• Journalistic coverage builds credibility with new investors
• Exchange listings often require PR visibility
• Media pickups boost your SEO footprint
• Long-form storytelling complements social media hype

For any serious crypto project, a well-distributed press release is a foundational part of a larger growth strategy.

Mintfunnel Review: The Best Way to Get Web3 Press Coverage? appeared first on Coinbound.

That’s where PR comes in.

Not the boring kind. We’re talking about showing up in the media on purpose. The kind that makes your project pop in CoinDesk, gets your founder on a podcast, and has VCs sliding into your DMs after reading about your raise in a newsletter.

At Coinbound, we help Web3 brands get attention—the right kind of attention. Whether you’re about to launch, fundraising, or just tired of yelling into the void on Twitter, this guide breaks down how we actually run PR campaigns and how to think about earned vs paid media.

No buzzwords. No BS. Just how it works.

Wait, So What Is PR, Anyway?

PR (short for public relations) is how brands shape how the world sees them. It’s not ads, it’s not shilling. It’s getting real media coverage that builds trust, earns credibility, and keeps your name circulating when it matters.

It includes stuff like:

• Getting featured in articles or newsletters
• Founder interviews on podcasts
• Quote placements in trend pieces
• Handling the narrative during a crisis
• Announcing launches, partnerships, or funding

Basically, if someone hears about your brand through someone else, that’s PR doing its thing.

The goal? Get people to care. Whether they’re investors, degens, regulators, or just a bunch of crypto-curious Redditors.

PR vs Marketing vs Advertising (Yes, They’re Different)

Quick breakdown:

• Marketing = “Here’s why you should buy our thing.”
• Advertising = “Here’s a paid message about our thing.”
• PR = “Here’s why someone else thinks our thing is worth talking about.”

Good PR makes you look like the main character in the crypto news cycle. It’s not about selling directly. It’s about storytelling—something way more powerful when you’re building in a space where trust is everything.

Also Read: Top Crypto Ad Networks

How We Actually Run PR Campaigns at Coinbound

PR isn’t just about sending emails to journalists and crossing fingers. Our process is built around strategy, speed, and stacking wins. Here’s how it works:

Phase 1: Foundation & Setup

We start with a strategy call and build your campaign plan. That means dialing in your messaging, building the pitch, prepping any press releases, and deciding what kind of media we’re going after.

Heads up: Once we start outreach, we don’t like to change the messaging. Journalists hate when a story shifts halfway through. So we make sure everything’s locked, loaded, and approved before we hit send.

Phase 2: Outreach & Activation

Time to pitch. We send your story to the right media contacts—editors, writers, contributors, podcasters—based on your goals. If you’ve got any paid placements in the mix, we tee those up too.

No, we won’t send you journalist names or email intros. Reporters don’t want that. We protect those relationships and handle all the back-and-forth for you.

Bonus: We “newsjack” trending stories when we can—plugging your founder or brand into stuff people are already reading about. Great way to get quick hits.

Phase 3: Optimization & Expansion

We see what’s working (and what’s not). If a pitch angle is landing, we double down. If media feedback says something’s off, we tweak and try a new spin—with your approval, of course.

Pro tip: Limit message edits. Changing things every week slows us down and confuses journalists. Consistency = more coverage.

Phase 4: Wrap-Up & Reporting

Once the campaign winds down, we pass over any media convos still in play, share all live links, and send a full report with views, reach, and engagement. If you want to keep going, we can extend. If not, cool—we’ll leave you with momentum and next-step ideas.

FYI: Coverage can still roll in weeks after the campaign ends. Good PR has a long tail.

Earned Media 101: High Credibility, Less Control

Earned media = coverage you don’t pay for. You pitch the story, and if a journalist likes it, they run with it. Think feature writeups, expert quotes, podcast invites, newsletter shoutouts.

The upside? It’s the most trusted type of content. Readers know you didn’t buy your way in. A great example of this is how we secured Gala over 200 earned media pieces.

The catch? You don’t get to control the final article, and you won’t always see a draft. You’re at the mercy of editors, timelines, and whether your story is strong enough to stand out.

You’ll need:

• A clear news hook (like a launch, raise, partnership)
• Proof points (numbers, traction, partners)
• Fast feedback if a reporter needs a quote
• Patience—it takes time

Typical timelines:

• Smaller outlets: 2–4 weeks
• Tier 1 features: 1–3+ months (yeah, really)

Paid Media 101: Total Control, Faster Turnaround

Paid media = guaranteed placement. You choose the outlet, approve the copy, and lock in the publish date. It’s great for launch timing, SEO, and making sure your message comes across exactly how you want.

Formats include:

• Sponsored founder Q&As
• “Top X” list inclusions
• Branded feature stories
• Homepage or newsletter placements

You get full review rights, but there are still rules. Some outlets won’t touch crypto-adjacent topics like gambling or high-risk DeFi. Others charge more for long-form, backlinks, or featured positioning. We’ll guide you around all that.

Typical timelines:

• Standard: 5–10 business days
• Rush: 2–3 days
• Larger bundles: 1–3 weeks

Earned vs Paid Media: Quick Breakdown

So, Which Should You Use?

Honestly? Both.

Use earned media to build credibility, get long-term visibility, and show up where the conversation’s already happening. Use paid media when you need speed, SEO juice, or control over the message.

And if you want to boost visilibty on the coverage you’ve either secured organically or via paid means, try a crypto ad network like Mintfunnel, which offers native ads.

At Coinbound, we help you strike the right balance—mixing earned and paid tactics to get you maximum exposure with minimal fluff.

Ready to get your project the attention it deserves?

Let’s chat. We’ll help you get the coverage that actually moves the needle.

Crypto Earned vs Paid Media (and How Coinbound Actually Gets You Covered) appeared first on Coinbound.

But a crisis doesn’t have to be the end of the road. With the help of a swift, strategic PR crisis management plan, Web3 brands can overcome PR challenges to strengthen their reputation. This guide breaks down practical steps for navigating crypto PR crises effectively, helping you protect your brand, and thrive in a space where trust and credibility are everything.

Unique PR Challenges in Web3 and Crypto Space

• Transparency by Design: Blockchain works on the base of transparency. All the transactions, wallet interactions, or project decisions must be written down on a public ledger. Such openness can make even minor issues amplify, so brands must clarify concerns from the very beginning with honesty and transparency.
• Decentralized Communities: Web3 projects rely on decentralized communities, where stakeholders are vocal and quick to share opinions. Via engagement and consistent communication across diverse platforms, crypto brands can manage their concerns.
• Rapid Information Spread: In crypto, news moves faster than ever. Within hours, a single tweet, Discord post, or Reddit thread can spark widespread speculation or fear (FUD). The decentralized nature of communication means brands must monitor and respond in real-time to avoid misinformation spiraling out of control.
• Market Sensitivity: In the crypto market, a rumor or mishandled announcement can lead to sudden drops in token prices, eroding project credibility. Proactive communication and swift damage control can prevent short-term issues from becoming long-term problems.

What Can Trigger a PR Crisis in Web3?

In the Web3 ecosystem, PR crises can emerge from various challenges that disrupt operations, damage trust, or provoke a backlash from vocal communities. Understand these triggers to prepare effective PR crisis management strategies.

• Smart Contract Vulnerabilities: Hacks or bugs in smart contracts can cause massive financial losses. High-profile incidents like the Axie Infinity bridge hack demonstrate how quickly trust can erode when vulnerabilities are exposed.
• Network Downtime: Frequent or prolonged outages, as seen with Solana, can frustrate users and lead to skepticism about a project’s scalability and reliability. These issues are particularly damaging in a space where uptime and seamless functionality are expected.
• Sudden Token Sell-Offs: Large-scale token sell-offs, especially by insiders or whales, often spark fear about a project’s financial health. Such events can lead to speculation about insider trading or internal instability, intensifying community concerns.
• Liquidity Crises: Poor treasury management or liquidity pool missteps can quickly spiral into insolvency fears. If not addressed immediately, accusations of mismanagement or fraud can create long-term damage.
• Discord/Telegram Drama: Mismanagement of communication platforms like Discord and Telegram can inflame tensions. Poor moderation, lack of engagement, or dismissive responses to concerns can alienate communities and fuel public backlash.
• DAO Voting Controversies: Decentralized governance is core to many Web3 projects, but contentious or poorly managed DAO voting can divide communities. Rushed decisions or perceived favoritism often attract criticism and erode stakeholder confidence.
• SEC Investigations or Fines: High-profile enforcement actions, such as the SEC’s lawsuit against XRP, create fear and uncertainty. Regulatory scrutiny can scare off investors, harm token prices, and bring negative media coverage.
• Compliance Violations: Failure to meet local or international regulatory standards can damage reputations. Even minor compliance errors can escalate into significant PR crises with increasing global scrutiny.
• Public Statements Gone Wrong: A single misguided tweet or interview comment from a founder can spark controversy. Dismissive, arrogant, or out-of-touch remarks resonate poorly with the crypto community and are often amplified by social media.
• Team Scandals: Allegations of fraud, insider trading, or misconduct by team members can overshadow a project’s achievements. These scandals damage internal morale and lead to public distrust and scrutiny.
• Social Media Misinformation: Platforms like Twitter and Reddit are rife with rumors and FUD campaigns. Incorrect reporting or coordinated disinformation can quickly spiral, making proactive monitoring and communication essential.
• Competitor Smears: Rival projects may deliberately misinform to undermine competitors. Without a clear and strategic response, these attacks can sow doubt in your community and damage your reputation.
• Macro Market Trends: External events like exchange collapse or regulatory crackdowns can negatively affect your project. Even when unrelated, your project might face scrutiny or devaluation due to its perceived connection to the larger market environment.
• Association with Failing Projects: Partnerships or investments in struggling projects can have a ripple effect on your reputation. To avoid collateral damage, it is vital to quickly and transparently disassociate from failing entities.

Trust is built when you respond swiftly, communicate clearly, and own your narrative before someone else does. People don’t expect perfection, but they do expect accountability. Work with professionals who understand the space, but remember, it’s your voice and your transparency that will keep your community with you.

Check out the top crypto PR management agencies, who can help avoid and manage PR disasters.

Signs of an Emerging Crisis

Spotting the first cracks before they become a full-blown crisis is what separates reactive teams from prepared ones. In Web3, warning signs rarely arrive with a clear label—they surface in conversations, token movements, and subtle shifts in sentiment. Paying attention to these signals early can mean the difference between a quick recovery and a lasting reputation problem.

• Social Media Spikes: A sudden increase in hashtags, mentions, or negative sentiment on platforms like Twitter and Reddit can indicate brewing dissatisfaction or the spread of rumors.
• Sudden Token Sell-Offs or Price Drops: Significant and unexplained declines in token value, particularly those tied to large insider sell-offs, often hint at underlying issues or community concerns.
• Discord or Telegram Backlash: Negative feedback or escalating disputes in community channels often signal growing frustration among stakeholders and require immediate attention.
• Media Inquiries About Controversies: Journalists asking pointed questions or seeking comments on allegations can indicate that damaging news is about to break.

Pro Tip: Use sentiment monitoring tools like LunarCrush to track social sentiment and community engagement or Sprinklr to monitor Web3-specific conversations comprehensively. These tools help detect negative trends early, enabling teams to respond proactively.

The Web3 PR Crisis Survival Playbook

A PR crisis in Web3 challenges your ability to communicate clearly and act decisively in a fast-moving, transparent environment. Every decision you make is magnified, and your response will leave a lasting impression. This survival playbook offers a practical framework to help you address issues effectively, rebuild trust, and protect your project’s reputation when it matters most. 

1. Acknowledge the Issue Quickly

The first hours of a crisis are critical. Issue a preliminary statement acknowledging the situation without dismissing or denying claims. For example: “We are aware of the reported issue and are actively investigating. Updates will follow shortly.” This avoids speculation while demonstrating accountability and concern.

2. Gather All Facts Internally

Work closely with your technical teams to identify the root cause of the problem, whether it’s a smart contract exploit, wallet vulnerability, or governance issue. Centralizing internal communication ensures a coordinated response. Use tools like Etherscan to track transactions or blockchain explorers to verify on-chain data.

3. Communicate Transparently with Stakeholders

Transparency is your lifeline in Web3. Address key groups such as token holders, DAO members, and community leaders directly. Host Twitter Spaces or Discord AMAs to provide real-time updates, answer questions, and demonstrate that you take the situation seriously.

4. Take Visible Corrective Action

Reassure stakeholders by outlining the implemented corrective measures, such as patching bugs, issuing refunds, or updating security policies. For example, if a token vulnerability led to financial losses, explain how you compensate affected users and prevent future incidents.

5. Engage Media with Contextualized Responses

Avoid leaving the narrative to speculation. Collaborate with industry-specific outlets like CoinDesk or The Block to share your story. Provide clear context, highlight your corrective actions, and address misinformation directly to balance media coverage.

6. Monitor Sentiment in Real-Time

Track community sentiment across platforms like Twitter, Discord, and Reddit using tools such as LunarCrush or Sprinklr. Real-time monitoring helps gauge the impact of your messaging and allows you to pivot quickly to address concerns or misinformation.

7. Bring in a Specialized PR Team if Needed

If your internal resources are stretched or you’re struggling to manage messaging across multiple channels, hire a PR firm with experience in Web3. They can help shape your public narrative, coordinate outreach, and prevent missteps that amplify the crisis. Look for partners who understand the nuances of crypto-native communities.

Long-Term Reputation Management

Reputation doesn’t stop at damage control—it’s built through the choices you make long after the crisis fades. In Web3, where trust can feel as fragile as it is vital, long-term reputation management means showing up with clarity, honesty, and follow-through.

Publish Detailed Incident Reports

Trust grows when people understand the full picture. Release a comprehensive report explaining what went wrong, the steps taken to resolve the issue, and measures being implemented to prevent recurrence. Use simple language to ensure all technical and non-technical stakeholders understand the situation.

Conduct Community Feedback Sessions

Your community is more than a sounding board—it’s your most valuable ally. Host AMAs, surveys, or forums to gather their input and answer questions. Listening with intent and acting on their concerns can turn even skeptics into advocates..

Rebuild Credibility with Consistency

Post-crisis, your actions will speak louder than words. Stick to your roadmap, communicate openly, and deliver on promises. Regular updates remind stakeholders that you’re committed to progress, not just repair.

Every action you take post-crisis is an opportunity to strengthen your reputation. Prove that your project can rise to any challenge.

How Coinbound Can Support Your Crypto Brand in a PR Crisis

In a Web3 PR crisis, timely and effective communication is crucial, and our web3 PR agency is equipped to help crypto brands navigate this easily. Coinbound manages the largest crypto, blockchain, and NFT influencers network to amplify your message and control the narrative in real time. Our PR expertise ensures your story reaches top-tier crypto outlets, minimizing damage and restoring stakeholder trust.

Our PR crisis management strategies ensure your Discord, Telegram, and social media channels remain active and positive, even during a crisis. We offer tailored social media marketing plans to keep your audience engaged, informed, and reassured. With Coinbound, your brand will have the tools and expertise to handle any PR challenge effectively and come out stronger.Ready to protect and strengthen your crypto brand’s reputation? Contact Coinbound today and let us guide you through your next PR challenge with expert strategy and support.

How to Handle a PR Crisis in Web3: A Tactical Guide for Blockchain Brands appeared first on Coinbound.