An ICO serves as both a fundraising mechanism and a launchpad for building a project’s brand and community. To succeed, projects must communicate their value proposition clearly, educate investors and generate genuine excitement across the crypto community. This requires a coordinated strategy involving public relations, influencer marketing, social media and content creation tailored to crypto-native audiences.

Partnering with the best ICO marketing agency can make all the difference. The right agency brings expertise in blockchain trends, connections with top-tier crypto media and relationships with influential voices who can amplify your message to a global audience. They understand how to navigate market sentiment, compliance issues and the fast-changing landscape of Web3.

From community management on Discord and Telegram to strategic PR placements and influencer collaborations, these agencies ensure your project is seen, understood and trusted by the right investors.

Below, we explore the top ICO marketing agencies that support crypto projects’ long-term growth in an increasingly competitive Web3 ecosystem.

Also See: How to Launch an ICO: Step‑by‑Step Guide

1. Coinbound

Coinbound is widely recognized as the best ICO marketing agency for blockchain and cryptocurrency projects. The team has helped launch and scale some of the biggest names in the space, including MetaMask, eToro, Cosmos and OKX. They have a proven track record of helping clients go viral, manage community sentiment and convert interest into tangible investment outcomes. Coinbound focuses on influencer marketing, Web3 PR, community management and growth campaigns that resonate with crypto-native audiences.

What sets this crypto marketing agency apart is its deep integration into the Web3 community. The team has cultivated relationships with hundreds of top-tier crypto influencers, YouTube creators, and X (Twitter) personalities who play a key role in driving awareness and credibility for ICOs. Coinbound ensures that your project reaches authentic audiences that genuinely care about blockchain innovation.

They also offer NFT marketing services, crypto media buying and a platform for native ads. This holistic approach allows crafting multi-channel campaigns that blend earned, owned and paid media, delivering maximum visibility.

Also See: The Ultimate Guide to ICO Marketing: Top Successful Strategies

2. Crowdcreate

Crowdcreate is a full-service marketing agency that has worked on over 500 projects across crypto, NFTs and Web3. Their ICO marketing solutions include community engagement, influencer outreach and fundraising strategies. Crowdcreate’s experience with investor relations and its ability to connect startups with key opinion leaders make it a top pick for ICO campaigns.

3. Blockchain App Factory

Blockchain App Factory specializes in blockchain development and marketing. Their ICO marketing services focus on end-to-end campaign execution, from whitepaper creation to post-ICO growth. They combine SEO, paid advertising, and community-building tactics to ensure ICOs reach the right investors.

4. Lunar Strategy

Lunar Strategy is a crypto-focused marketing agency known for building strong online communities around Web3 projects. They provide tailored strategies for ICOs, helping projects with social media management, PR campaigns, and influencer partnerships. Lunar’s data-driven approach ensures campaigns are both creative and performance-oriented.

5. TokenMinds

TokenMinds offers marketing, consulting, and token sale management for ICOs. The agency emphasizes growth through content marketing, branding, and strategic partnerships. TokenMinds also provides blockchain development support, making it a good option for projects looking for technical and marketing expertise in one place.

Why Work With a Specialized ICO Marketing Agency

An ICO marketing campaign requires more than just traditional advertising. It demands a deep understanding of blockchain technology, investor psychology and regulatory guidelines. The best ICO marketing agencies, like Coinbound, deliver:

• Access to crypto-native influencer networks
• Strong PR relationships with top-tier crypto media. Also see our vetted Crypto PR Agency list.
• Transparent performance tracking
• Proven experience with Web3 growth campaigns

Partnering with an agency that understands your project’s goals can accelerate fundraising, attract a global audience, and strengthen long-term brand visibility.

Also See: ICO Digital Marketing Basics

FAQs About ICO Marketing Agencies

What does an ICO marketing agency do?
An ICO marketing agency promotes blockchain projects through influencer campaigns, PR, community management and digital advertising to attract investors and build brand awareness.

How do I choose the best ICO marketing agency?
Look for agencies with proven crypto experience, transparent reporting, and established relationships with top Web3 influencers and media outlets.

Why is Coinbound considered a leading ICO marketing agency?
Coinbound has worked with major crypto brands, offers tailored marketing strategies and maintains one of the largest networks of Web3 influencers, making it a trusted name in ICO promotion.

What makes ICO marketing different from traditional digital marketing?
ICO marketing requires a deep understanding of blockchain audiences, tokenomics and investor psychology. Unlike traditional campaigns, ICO marketing focuses on building trust, compliance awareness and engagement with crypto communities.

Can small blockchain startups benefit from working with an ICO marketing agency?
Yes, even small or early-stage projects can benefit. Agencies like Coinbound customize strategies to match different budgets and goals, helping smaller teams gain credibility and visibility.

How long does it take to see results from an ICO marketing campaign?
Results vary depending on your goals and campaign structure. However, most ICOs begin seeing measurable growth in awareness, community size and investor engagement within the first few weeks of a well-executed campaign.

Also See: ICO Influencer Marketing Purchase Guide

Conclusion

The difference between a hyped ICO and a lasting one often comes down to who’s behind the marketing. Beyond raising capital, the right agency helps you earn trust, define your brand voice, and sustain visibility across the blockchain community.

Coinbound continues to lead the pack thanks to its unmatched network, data-backed strategies and deep understanding of Web3 culture. The agency’s ability to create buzz while maintaining brand integrity makes it a standout choice for ICO teams aiming to maximize visibility and investor confidence.

Still, the best partner is the one aligned with your goals, timeline, and community vision. Whether you’re preparing for your first token launch or planning a relaunch, choose an ICO marketing agency that understands both fundraising and brand building.

Top ICO Marketing Agencies appeared first on Coinbound.

A well-executed treasury can create real marketing opportunities, build investor confidence, and deepen community engagement. Through transparency, storytelling and smart positioning, your DAT can amplify your brand’s message while showcasing your commitment to innovation and financial sophistication.

Below are actionable marketing tactics that brands in the crypto, blockchain and token space can use to strengthen their digital asset treasuries, drive value creation and build lasting credibility in a competitive market.

Understanding the DAT Opportunity

Before diving into tactics, let’s clarify what a digital asset treasury (DAT) is and why it matters. A DAT strategy involves acquiring, holding and managing cryptocurrencies, stablecoins or tokenised assets as part of a company’s treasury function rather than just a one-off investment.

The benefits are compelling:

• Exposure to a high-growth asset class beyond traditional cash and bonds.
• Liquidity plus optionality within digital asset ecosystems.
• Signalling effect: telling the market you’re Web3-ready and forward-thinking.
• Ability to integrate marketing and branding with treasury moves for amplified impact.
  

If you’re building a digital asset treasury, your marketing should pull in the same direction. Besides attracting users or investors, you need to tell the right story. Show how your treasury supports the ecosystem and make sure your community understands where you’re headed and why it matters.

Tactic 1: Position Your Treasury Story as Strategic Brand Narrative

In crypto, how you manage capital defines your project’s identity as much as your tech does. A digital asset treasury isn’t just a financial tool, it’s also a signal. A signal that shows how you think about risk, alignment, ecosystem participation, and long-term value creation. If you’re speaking to serious investors, partners, or power users, your treasury strategy should reinforce what your project stands for and how it plans to operate long-term.

How to execute it:

1. Start with the “why.”
   Are you holding certain tokens because they align with your ecosystem? Are you staking assets for long-term sustainability? Are you allocating stablecoins for runway or future growth rounds? Spell out your logic. This shows discipline and makes your project easier to trust.
2. Publish the strategy, not just updates.
   Don’t just announce that you’ve staked a new asset—explain the thinking behind it. Share how you’re managing treasury yield, what risks you’re accounting for, and how this fits your project’s goals. Use blog posts, short memos, or even visual dashboards. Transparency builds authority.
3. Treat treasury actions as part of your marketing.
   New token added to the treasury? Stake in a protocol you believe in? Turn it into a story. These decisions reflect your values and direction—use them to communicate momentum and signal alignment with your ideal customer profile.
4. Educate your audience.
   Even among crypto-native users, treasury strategies aren’t always well understood. Use content to explain what a digital asset treasury is, how yours works, and why it matters. Help your audience see the bigger picture—especially investors, power users, and DAO contributors who care about sustainability.

Tactic 2: Leverage Community Building & Ecosystem Participation

A strong treasury doesn’t exist in isolation. It thrives when your brand is embedded in the broader ecosystem, and when you cultivate a community that cares about your digital asset strategy.

Execution steps:

• Build or grow a dedicated community channel (Discord, Telegram, X/Twitter) where you regularly share treasury updates, invite discussion about asset choices, and engage in education.
• Host tokens / assets dialogues: AMA (Ask Me Anything) sessions with your treasury or finance leads, discussions about digital assets you hold, yield opportunities, risks, etc.
• Incentivise participation: reward your most engaged community members with exclusive insight or early access to treasury-related campaigns (e.g., governance roles, staking invites).
• Partner within the ecosystem: if you hold tokens of a protocol or platform, integrate your brand into that protocol’s ecosystem: co-marketing, joint content or events. This strengthens credibility and network effect.

Tactic 3: Use Content & SEO to Drive Organic Awareness

Because the DAT concept is still relatively niche, there is an opportunity for your brand to capture search interest and become a reference voice on the topic.

Ways to implement:

• Start with the basics, but make it useful. Write educational content that addresses “What is a digital asset treasury”, “How companies build DATs”, or “How to evaluate a treasury asset allocation”. Leverage authoritative external sources (for example, the insight from law firms about structure & regulation).
• Target long-tail search terms. On your website, implement SEO best practices: target long-tail keywords like “digital asset treasury strategy”, “crypto treasury marketing”, “corporate crypto holdings marketing”.
• Use your own site as a content hub. Structure your blog or resource center to guide people deeper. Link your content together if someone lands on your piece about staking strategy, point them to your post on yield management or DAO budgeting. This increases time on site and builds topic authority.
• Contribute to the right places. Use guest posts or contribute content to relevant Web3 publications. You can build backlinks and position your brand as authority. Guest posting also legitimizes your voice in the space if you focus on value, not self-promotion.
• Repurpose content: convert blogs into podcasts, infographics, newsletters. Distribute and outreach in different formats. Don’t just publish and move on, use every angle.

Also See: How to Launch an RWA (Real-World Asset)

Tactic 4: Integrate PR & Influencer Strategies Aligned With Treasury Moves

Treasury decisions—like acquiring a high-profile asset, staking with a major protocol, or publishing performance reports—aren’t just internal milestones. They’re moments that shape perception. When communicated effectively, these moves build trust with your community, strengthen investor confidence, and position your brand as a serious operator in the space.

At Coinbound, we’ve seen how pairing treasury activity with Web3 PR and influencer strategies adds credibility. But to make it work, timing and execution need to be deliberate.

Here’s how to approach it:

• Start with a clear narrative.
  Explain the “why.” Whether you’re entering a new staking protocol, backing a DAO, or adjusting your holdings, share the rationale in plain language. Focus on what it means for your project and your community. This is what makes the story worth sharing.
• Use crypto-native media, not just mainstream press.
  Target crypto-specific outlets like The Defiant, CoinDesk, Bankless, or Messari. Reach out with tailored pitches that show why your treasury strategy matters in the context of the broader crypto economy. These writers and editors know how to spot hype, give them substance.
• Collaborate with trusted creators.
  Work with creators (crypto YouTubers, podcasters in Web3, KOLs, etc) who can speak fluently about treasury strategy, yield mechanics, or DAO alignment. Give them access, context, and freedom to interpret the move in their own voice.
• Sync with broader campaigns.
  Align treasury announcements with content pushes, paid media, and community engagement. If you’re rolling out a staking strategy, run an explainer series. If you’re acquiring a governance token, pair that with a podcast guest spot or AMA on a relevant channel.
• Track what matters.
  Go beyond impressions. Measure referral traffic from media hits, track wallet activity post-announcement, monitor engagement across influencer posts, and log shifts in sentiment or community growth. Use those insights to fine-tune future campaigns.ity-oriented.

Also see: Crypto PR Packages Guide | What to Ask Before Buying a Crypto PR Package

Tactic 5: Showcase Performance, Yield & Transparency

In Web3, anyone can say they’re building long-term value—but numbers, decisions, and transparency are what actually prove it. Your treasury strategy should be something your community, investors, and partners can see in action. That means publishing performance in a way that builds trust, not just checks a box.

What this looks like in practice:

• Share consistent, public updates. Publish quarterly or semi-annual treasury updates. Include asset mix, yield/staking returns, governance participation, risk controls.
• Use visual metrics dashboards to make it digestible. Show charts, infographics, asset growth over time, returns vs benchmarks. Make it easy for someone skimming Twitter or your site to get the picture quickly.
• Turn decisions into case studies. Pick one asset or one staking protocol you used and describe the process, performance and lessons.
• Be open about risk. Talk openly about volatility, asset selection criteria, custody, governance. Transparency builds credibility in the crypto space.
• Marketing collateral around the story: social posts, blog posts, videos highlighting one piece of the treasury narrative (e.g., “How we staked X token and earned Y% yield”).

Also See: How to Value a Crypto Company | Web3 Valuation Guide

Tactic 6: Leverage Partnerships & Protocol Alignments

If your treasury holds tokens or assets tied to specific protocols, build marketing around those partnerships. This enhances ecosystem credibility and network effect.

Implementation suggestions:

• Co-marketing with protocols whose assets you hold: joint webinars, joint content, shared announcements.
• Ecosystem events: attend/develop events where both your brand and the protocol you hold appear—highlighting your link to the project’s growth.
• Protocol governance participation: if you stake assets and participate in governance, publicise your involvement. This shows you are not just a passive holder but an active participant.
• Referral or collaboration campaigns: invite users/community members of the protocol to engage with your brand’s treasury story (e.g., “We hold and stake your token—here’s how you benefit”).

Partnership marketing makes your treasury more than a balance-sheet item—it becomes part of a vibrant network.

Frequently Asked Questions about DAT Marketing

What types of assets should a DAT include?
A DAT may include major cryptocurrencies (e.g., Bitcoin, Ethereum), stablecoins for liquidity management, tokens from protocols you believe in and tokenised real-world assets. The key is selecting assets that match your risk profile, treasury objectives and marketing story.

How often should a treasury report performance for marketing purposes?
Ideally at least quarterly. Regular updates build credibility and signal consistency. If you have significant movements or yield events, you may publish shorter updates in-between.

Can marketing over-promise on a treasury and create risk?
Yes. Because digital assets are volatile and regulatory regimes evolve, you must balance enthusiasm with caution. Honour disclaimers, discuss risk, avoid guaranteeing returns. This is especially important for brands with public-facing treasuries.

How do I measure the success of marketing tactics for a DAT?
Metrics might include: new investor or user sign-ups, community growth and engagement, website/landing-page traffic driven by treasury content, share of voice in crypto media, influence of treasury announcements on token or brand perception. You should track both brand perception metrics and direct conversion metrics tied to your treasury story.

Is a DAT strategy just for large corporations?
Not necessarily. While many large public firms adopt DAT strategies, smaller and mid-sized crypto companies can also adopt treasury-oriented assets and build associated marketing narratives. The key is intentionality and alignment between treasury and brand.

Also See: Why is TVL (Total Value Locked) an Important KPI for DeFi Marketing?

Conclusion

At this point, a digital asset treasury isn’t just a financial layer—it’s part of how your project earns trust and builds long-term credibility. When you talk openly about how the treasury is managed and why certain decisions are made, it becomes part of the bigger brand story. It’s also a chance to turn milestones—like new token positions, staking activity, or ecosystem support—into clear signals that your project is serious about sustainability.

At Coinbound, we work with Web3 brands to help bring those stories forward. That might mean helping you shape a strong narrative around your treasury strategy, turning performance into compelling content, getting the right people talking about it through influencers or earned media, or making sure your messaging actually resonates with the communities you care about.

As the digital economy grows up, the projects that connect marketing with a clear treasury strategy will have a serious advantage. For DeFi protocols, DAOs, and blockchain startups, tying your treasury decisions into your brand narrative is how you turn each asset you hold into part of the story you’re building.

Marketing Tactics That Help Grow a Digital Asset Treasury (DAT) appeared first on Coinbound.

Start with Alignment on Your Growth Model

A strong V2 plan starts with alignment. The crypto design agency should push for a clear product thesis and the one or two growth loops that matter most.

In DeFi, liquidity attracts more liquidity. In SocialFi, creator payouts are what drive content supply. For consumer wallets, it’s all about reducing swap friction to increase repeat behavior. Your agency should help you lock in the loop that matters most to your model.

Agree on the target segments, the core jobs to be done, and the north star metric that will not change mid-cycle. From there, lock the scope around the smallest set of features that move that metric.

Audit the MVP with evidence

Before adding features, strip out guesswork. A proper audit covers journey mapping, analytics instrumentation, drop-off analysis by device and wallet, transaction-level telemetry, and support logs from community channels. The goal isn’t just identifying friction, but assigning each issue a measurable impact.

The output should be a punch-list of friction points with quantified impact, not a slide deck with vague observations.

Design transaction flows users can trust

Crypto lives and dies in the signing flow. Tighten it with:

• Clear connection states. Connected, disconnected, wrong network, unsupported network.
• Pre-sign previews with plain-language summaries of what the user will approve. Show spend limits, token approvals, and contract names.
• Honest timing. Show estimated confirmation windows and progress per block.
• Failure UX that recovers. Explain nonce issues, out-of-gas, and replacement transactions. Offer one-tap retry with sane defaults.
• Multi-wallet parity. Test MetaMask, Rabby, Phantom, OKX, and hardware flows, not just one wallet.

Small fixes here lift conversion more than a new landing page ever will.

Make token and economic UX legible

If users cannot model outcomes, they will not commit capital. Design for comprehension:

• Staking and LP flows with real APR math, compounding notes, lockup periods, and exit penalties.
• Swap details with price impact, slippage, route, fees, and minimum received.
• Risk copy that is specific. Explain impermanent loss with a one-screen example tied to the user’s pair, not an abstract warning.
• Rewards dashboards with claimable vs. vested, cliff dates, and tax notes where relevant.

Aim for one screen per decision with no hidden catches.

Ship a design system that keeps you fast

V2 needs reusable parts, not one-off screens. Your agency should deliver:

• A tokenized design system in Figma with spacing, color, and type scales mapped to code variables.
• A component library that spans all crypto primitives. Connect, select network, select token, review transaction, status, and toasts.
• Light and dark themes. High contrast checks for charts and status badges.
• Localization rules for units, decimals, and date formats.
• Accessibility baked in. Focus states, keyboard flows, and readable error text.

This is what cuts cycle time from weeks to days and keeps visual quality consistent as the app grows.

Onboard like you respect the user’s time

Onboarding shouldn’t be a tutorial nobody reads. It should get users to their first on-chain action as fast as possible, without making them feel dumb. That means surfacing relevant paths based on their role, offering simulation modes for risky flows, and embedding contextual hints right where they’re needed.

• Role-aware paths. Trader, creator, developer, or DAO contributor. Ask once, tailor the next steps.
• Testnet or simulation mode for risky flows. Let users practice a swap or vote without real funds.
• Contextual hints instead of tour popups. Teach at the moment of action.
• Account abstraction support where it fits your stack. Gas sponsorship and social recovery should be explained before users hit sign.

Measure time to first completed on-chain action and optimize until it is boring.

Build Trust and Safety into the Interface

Security is a product feature users can feel:

• Permission reviews that spell out what the app will access and for how long.
• Allowlist and blocklist checks for tokens and contracts with clear reasons.
• Human-readable addresses with ENS or name services where available, plus copy buttons that add checksum.
• Alerts that reference transaction IDs and link to the correct explorer automatically.

Treat every risky action as a design pattern, not an edge case.

Instrument Data for Decisions

Tracking everything doesn’t help if you’re not learning anything from it. The point of analytics in crypto products is to understand where users fall off, why, and what happens after they transact. Set up Web3 analytics that answer real questions:

• Funnel events keyed to wallet, network, and token. Don’t just track success. Capture error states, drop-offs, and retries so you can pinpoint where users get stuck.
• Experiments with switchable defaults. Test variations that matter — like slippage settings, approval flows, or pre-sign prompts — and measure their real impact.
• On-chain cohorts tied to behavior. Group users by what they’ve done — not just who they are. Think: first swap month, staker vs. non-staker, or bridge usage.

This data should show up in your weekly decision-making. If it doesn’t help you prioritize or validate a change, it’s probably not worth tracking.

Plan for Compliance and Regional Reality

Not every crypto product needs KYC. But if you’re operating in multiple markets, you’ll eventually run into regional limits; and how you handle them shapes trust.

Maybe your staking flow is restricted in the US. Maybe token swaps are disabled in a few countries. The worst experience is when users hit a broken screen or silent failure with no explanation. Instead, make limitations visible before they click. Use region detection, clear copy, and fallback states that explain what’s blocked and why, without legalese.

If you do need KYC or KYT, treat it like part of the product. Set expectations up front, show progress during review, and give support options when things stall. And for any product that touches financial activity — even on-chain — having downloadable activity reports with basic timestamps and fees can save users a headache later.

Treat Community as a Product Input Channel

Your most useful product feedback shows up in Discord threads, forum replies, and tweet comments right after you ship. If you’re not set up to catch it, you’re flying blind.

Community management isn’t just about keeping the vibe good — it’s how you surface real signals early. You need someone tracking recurring issues, tagging requests, and closing the loop when fixes go live. That means public changelogs, fast responses to reproducible bugs, and a clear way for contributors to see their input wasn’t wasted.

Don’t go dark between launches. Run AMAs that focus on what shipped and what’s being tested. Drop context-rich release notes. Post weekly progress, even if it’s small. The more visible and responsive your team is, the more ownership your users will feel.

Teams that listen in public build trust faster, and that shows up in retention, not just retweets.

Support Developers with Docs

If you’re building a protocol, SDK, or anything partners need to integrate with, your docs aren’t a side project. They’re part of the Web3 product experience. And the crypto design team you’re working with should treat them that way.

That doesn’t mean they’re writing technical documentation. But a crypto design agency should help you structure how it’s presented. That includes organizing pages around real use cases, designing layouts that don’t overwhelm, and making sure code examples are easy to scan and copy. If you have an SDK or API, that means thinking through how usage limits, keys, and error states get surfaced inside a partner console, not buried in support tickets.

A good developer-facing UX is about reducing the friction between “this looks interesting” and “we’ve got it running in testnet.”

When your docs, dashboards, and onboarding flows feel consistent with the rest of your product, developers trust what they’re integrating — and they come back.

Go-to-Market Creative that Actually Sells the Product

Crypto design that converts should be tied to real features:

• One-pagers for market makers, creators, or brand partners with concrete numbers and flows.
• Visuals that explain how value moves through your protocol.
• Short video walkthroughs of the signing and confirmation experience.

Keep the same voice across the app, docs, and marketing so users do not feel like they switched products.

Engagement model that keeps momentum

A crypto-native design partner should run a clear cadence:

1. Discovery and evidence. Audit, analytics health check, user interviews with real holders or traders, and a backlog sorted by impact.
2. System build. Design tokens, core components, and the first set of production screens.
3. Conversion sprint. Sign flows, error states, and risky actions refined with experiments.
4. Expansion. Onboarding, wallets, network support, and performance UI tuned with data.
5. Launch and learn. Release package, release notes, experiment runs, and iteration plan.

Each phase ends with shipped work, not just documents.

V2 readiness checklist

Before you start building out a V2, make sure the foundation won’t slow you down:

• Your core flows work end-to-end — including empty, loading, success, and fail states.
• Wallet, network, and token selectors follow a single pattern across the app.
• Pre-sign screens clearly explain what the user is approving — no surprises.
• You’re tracking all key actions and errors with reliable analytics.
• Your design system covers most screens without needing custom work every time.
• At least half of new users complete an on-chain action in their first session.
• Docs, changelogs, and status pages are live and easy to access.
• Community feedback is collected, reviewed, and visibly acted on.

The Payoff

MVPs prove there’s a spark. V2 proves you can build around it.

But getting there takes more than better visuals. It takes a crypto marketing partner who understands how to turn early traction into a product that grows, converts, and scales without reinventing itself every quarter. If you’re already comparing partners, this crypto design agency list is a solid place to start. It features trusted teams like Inbuco who’ve helped Web3 products scale past MVP.

If you’re ready to scale with a partner that knows both design and go-to-market in crypto, Coinbound can help.

From MVP to V2: How a Crypto Design Agency Supports Product Maturity appeared first on Coinbound.

This article breaks down how a crypto product agency approaches design. We’ll walk through the core UX principles for crypto platforms, how design processes are structured in this context, the specific challenges of working in Web3, and where design overlaps with brand and marketing efforts.

Also see: Top Crypto Design Agencies

Importance of Design Process for Crypto Products

In crypto, design decisions directly affect trust, security, and adoption. Users are often placing real value at risk with every interaction, which means even small design flaws can result in hesitation, drop-off, or costly mistakes. Unlike traditional apps where errors are recoverable, crypto products demand design systems that communicate safety and reliability at every step.

Good design also bridges the gap between complex blockchain infrastructure and mainstream usability. Wallet connections, gas fees, and transaction confirmations are inherently technical, but when expressed through clear flows and human-readable language, they become manageable for a broader audience. This translation layer allows crypto products to grow beyond niche adoption.

Design plays an important role in onboarding new users, retaining them over time, and establishing differentiation in crowded markets. Onboarding flows determine whether a first-time user completes their first transaction. 

Retention is often tied to how intuitive ongoing tasks such as staking, governance, or trading feel after initial exposure. In an ecosystem where features often overlap, design becomes the brand signal that sets one project apart from another.

Core Principles of Crypto Product Design

A good crypto design agency builds around a set of principles that keep trust, usability, and user control intact:

• User sovereignty is non-negotiable
  Flows are built to support self-custody, with clear handling of private keys, wallet connections, and transaction signing. The goal is to give users full control without exposing them to unnecessary complexity.
• Transparency at every step
  Permissions, fees, and transaction risks must be communicated clearly—before the user commits. No hidden steps, no buried terms. Human-readable formats and clear visual hierarchy reduce the risk of costly user errors.
• Security built into the UX
  Security isn’t just handled at the protocol level. UX design includes built-in confirmations, friction where it matters (like signing or withdrawal actions), and visual cues to signal safe vs. unsafe actions.
• Community-driven interface logic
  When DAOs or token-holder communities shape product direction, the interface needs to reflect that. Feedback loops, proposal tools, and governance participation should be accessible within the core flow—not buried in external links or Discord threads.
• Global-first accessibility
  Many users access crypto platforms via mobile in lower-bandwidth regions. That makes lightweight, responsive design non-optional. Multilingual support, visual clarity, and intuitive interaction patterns need to work across skill levels and device types.
• Progressive education through UX
  Good design reduces cognitive load without simplifying the product too much. Tooltips, embedded help, and staged onboarding help users understand without needing to read documentation or leave the interface.
• Ethical UX practices
  No dark patterns. Actions like staking, swapping, or bridging must have upfront explanations of risk, fees, and timing. Transparency is part of user safety—not a legal checkbox.
• Adaptability to protocol evolution
  Products shift fast—moving cross-chain, adjusting token models, or integrating new standards. The design system has to accommodate change without breaking the user’s mental model or trust.

The Design Process of a Crypto Product Agency

1. Discovery and Research

A crypto product agency creates structure and reduces risk through their process, beginning with research and discovery. Agencies work closely with founders to understand vision, token models, and market position. Personas go beyond generic categories and dive into crypto-native archetypes such as active DeFi traders, NFT creators, or DAO participants. This step aligns product goals with blockchain infrastructure constraints, ensuring strategy and feasibility are in sync from the start.

2. Strategy and Ideation

The insights from discovery are then distilled into a design strategy. This involves defining product goals, KPIs, and narrative. Tokenomics, ecosystem positioning, and brand differentiation become part of the strategy. Ideation workshops bring together creative direction with compliance and regulatory awareness, ensuring the concept is compelling but realistic.

3. UX and UI Design Foundations

UI/UX design for crypto platforms requires a sharper focus on clarity and trust than most industries. Wallet connections, bridging flows, and staking dashboards are designed with user confidence in mind. Accessibility features, mobile-first considerations, and trust signals like verified icons or clear status indicators are built into the design from the outset.

4. Prototyping and User Testing

Agencies create prototypes that mimic real crypto interactions, from wallet signatures to cross-chain swaps. These are tested with actual users, often sourced from Discord or Telegram communities, to gather feedback from audiences already embedded in Web3. Iteration at this stage helps eliminate friction points before launch.

5. Compliance and Security Alignment

In crypto, compliance and security shape design as much as aesthetics. Clear disclosures, KYC/AML workflows, and interfaces that simplify audit trails are integrated from day one. Visible trust signals, such as security badges or plain-language disclosures, reinforce legitimacy.

6. Implementation Collaboration

Once designs are approved, agencies don’t step away. They work alongside developers through handoff systems, detailed design documentation, and agile iterations. This prevents design from being compromised during build and ensures the user experience remains consistent through launch.

7. Refinement, Iteration, and Scaling

Design in Web3 is continuous. On-chain analytics, user metrics, and DAO feedback drive updates. As protocols expand into new chains, adjust governance mechanisms, or launch upgrades, design evolves to match. Agencies often remain partners in this scaling phase, ensuring consistency across versions.

Also see: Crypto Design Sprint Guide

Challenges Unique to Crypto Product Designs

Even the best teams face structural challenges in Web3. Regulatory uncertainty changes how disclosures or financial flows must appear. Balancing anonymity with usability often forces trade-offs in KYC and onboarding design. Wallet and key management continues to be a complexity barrier. On top of this, rapid technical evolution across L2s, bridges, and token standards means designs need to be adaptable without creating confusion.

A crypto design agency brings structure to these challenges. Crypto design teams can provide design systems flexible enough to evolve, governance frameworks for community feedback, and UX practices proven in high-volume crypto platforms. This reduces the risk of poor adoption or costly redesigns.

Extending the Design Process to Marketing Materials

A reliable crypto product agency doesn’t stop at UI/UX for crypto platforms. The same process extends to token launch websites, pitch decks, investor reports, and explainer graphics. These materials face the same scrutiny as interfaces. Investors expect data visualised with clarity. Community members rely on consistent visual identity across social media, landing pages, and DAO governance tools.

A structured design process ensures consistency between product and brand. The tone of wallet onboarding screens should match the tone of tokenomics whitepapers. The visual identity from staking dashboards should extend to investor decks. Agencies that apply one unified crypto design process across both product and marketing deliver stronger cohesion and greater trust.

Streamline the Design Process for Crypto & Web3 Products

At Coinbound, we’ve helped launch and grow leading Web3 brands, and one pattern is clear: growth stalls when product experience breaks down. That’s why we’ve partnered closely with Inbuco, a crypto-native product design studio that understands how to turn complex technical ideas into usable, trustworthy interfaces.

Inbuco specializes in Web3 UX: wallet flows, DeFi dashboards, NFT platforms, DAO tooling. Every flow is built with real-world user behavior, risk cues, and friction points in mind. For early-stage teams and scaled protocols alike, that focus helps products ship faster without sacrificing clarity or trust.

Together, Coinbound and Inbuco deliver full-spectrum support—from GTM and influencer marketing to UX, UI, and brand systems. So when we run a token launch, investor campaign, or DAO rollout, the design work behind it is already aligned with what users, stakeholders, and communities expect to see.

If you’re building in crypto and care about traction, you can’t separate product design from your growth strategy. Coinbound makes sure they move together.

Inside the Design Process of a Crypto Product Agency appeared first on Coinbound.

The examples in this piece come from teams that worked around the gap between the ad click and the on-chain mint, the part most platforms can’t track and most campaigns ignore. They focused on wallet-aware messaging, simplified the offer, and designed conversion paths that matched how people actually mint, even without perfect tracking.

5 Lessons From NFT Ad Campaigns That Actually Performed

High Conversion Came From Pre-Qualified Attention

The highest ROI came from campaigns that didn’t start from scratch every time. They focused on users who had already taken action: visited a premint page, clicked into a teaser, connected a wallet, or minted a previous drop.

Top teams built wallet-aware funnels that segmented users early in the journey, based on signals tied to intent — not just web traffic.

This is where the right crypto ad network made a measurable difference. Targeting based on wallet-related behavior, instead of relying solely on pixels or cookies, improved how precisely teams could time and position their offers.

Message-Market Fit Beat Visual Branding

Campaigns that led with aesthetics: cinematic trailers, 3D render reels, moodboard-style visuals, consistently underperformed unless they made one thing immediately clear: what the NFT gives you.

The ads that worked skipped the mystery. They made the offer obvious:

• “Holding this NFT gives you access to DAO revenue.”
• “This pass unlocks limited edition drops and IRL events.”
• “You’ll use this asset in-game next season.”

Even lower-production, UGC-style creative worked — because it explained the value, fast. The click-through rate didn’t matter unless the post-click flow actually led somewhere meaningful.

Also see: Top NFT PR Agencies

Wallet-Based Goals Forced Teams to Build Their Own Attribution Stack

Most ad platforms still optimize for surface-level events: clicks, conversions, maybe form fills. But NFT campaigns aren’t won there. They’re won when a wallet connects, hits a premint list, or completes a mint. And no standard ad platform tracks that natively.

The Web3 marketing teams that made paid media work built their own attribution setups. Some tracked wallet addresses from allowlist signups and manually tied them to UTM-tagged ad traffic. Others used tools like Mintfunnel as part of a broader stack, capturing UTMs on click, holding that data through the funnel, and attaching it to wallet connects when users reached the gated page. It wasn’t plug-and-play, but it was enough to see which campaigns drove mint-ready wallets, and where spend was getting lost.

Also see: Crypto Ad Network Attribution: How to Know What Actually Drove the Mint or Wallet Connect

Allowlisting Worked Better Than Discounting

NFT campaigns that used “mint now” discounts or flash pricing rarely saw strong follow-through. On the other hand, teams that created an exclusive allowlist based on referral invites, early wallet connects, or NFT holdings, had stronger mint-day conversion.

Scarcity still matters, but exclusivity won. When the ad says, “You’ve unlocked early access,” and the user actually feels it, engagement changes.

It also created a smoother post-click journey. Users were sent to a personalized page showing that their wallet was eligible, and what came next.

Web2 PPC Only Worked When the Funnel Was Built for It

Most NFT teams that ran Google or Meta campaigns burned budget fast, not because the channels were wrong, but because the funnel didn’t support the ad environment. These platforms don’t allow direct wallet CTAs, and crypto language in creative still triggers disapprovals or throttling. But a few teams made it work by adjusting the flow.

The teams that saw results used clean, policy-compliant copy that pointed to an educational or value-first landing page, not straight to mint. From there, they introduced gated access via wallet connect, explained the NFT’s benefits clearly, and captured intent over time.

What made the difference was pacing. Cold traffic on Google needs explanation. Retargeting based on on-site actions (not wallet behavior) was still viable, and teams that paired that with off-platform tools for wallet-level follow-up saw better mint-day performance than teams who rushed everything into a single ad.

Final Notes

Every strong NFT campaign shared one thing: a real system for turning paid traffic into verified wallets. Not just better targeting or prettier ads — but full-funnel setups built around wallet-level conversion, tracked outcomes, and intent-based messaging.

That system has to be more than media buying. It requires strategy, segmentation, compliance-aware creative, and tooling that works across both Web2 and crypto-native channels.

If you’re building your next mint campaign, use channels built for the space, like a crypto ad network and a funnel stack that ties ad UTMs to wallet connections.

At Coinbound NFT Marketing Agency we work with teams that can’t afford to waste ad spend on broken funnels and don’t have time to guess what’s working. Campaigns need to run clean, stay live, and bring in wallets that actually mint. That’s what we build. 

Cryptocurrency Ads for NFT Projects: Lessons From Campaigns that Actually Performed appeared first on Coinbound.

The sections below show the data, the math, and how to use it in your media planning.

Also see: Top Web3 Marketing Agencies

What we mean by daily active crypto users on X

For this analysis, daily active crypto users on X means people who are active on X on a given day and who either own crypto or primarily come to X for crypto news, conversations, trading information, or community. This encompasses investors, builders, traders, and creators who engage with crypto topics, not just those who post. This definition aligns with how the crypto audience behaves on social and how surveys ask about platform use for crypto information.

The latest daily activity on X

There is no single official daily active user number that X publishes each quarter, so we triangulate from multiple credible sources.

• Financial Times reporting indicated X had about 251 million daily active users in the second quarter of 2024, up 1.6 percent year over year.

• Elon Musk has publicly claimed X reached roughly 300 million daily actives and about 600 million monthly active users during 2024. These are company statements, not audited filings.

• On mobile specifically, Similarweb data cited by TechCrunch showed 132 million daily active users across X’s iOS and Android apps in June 2025. This is mobile only, so it excludes desktop and other access, but it is a useful lower bound.

Taken together, those figures provide a reasonable daily range for X between about 132 million and 300 million, with 251 million as a widely cited anchor from 2024.

How large is the global crypto user base

Triple A’s 2024 global study estimates 562 million people own cryptocurrency, about 6.8 percent of the world population, up from about 420 million in 2023. Ownership skews male and toward the 25 to 34 age band.

Why crypto users over index on X

Among crypto community participants, X is the most used social platform for crypto. In CoinGecko’s 2024 post halving survey, 41.7 percent selected X as their main platform for crypto, and 34.4 percent said X is their primary source of crypto information. That confirms the long observed tilt of crypto conversation to X.

Historical audience research also found crypto holders visit Twitter at roughly 1.7 times the rate of the average internet user in Europe, an indicator that crypto owners are meaningfully concentrated on X. While this result dates to 2018 to 2019, it still helps explain the platform’s outsized role in crypto discourse. GWI

X’s own ad audience data shows a user base that is majority male and concentrated in the 25 to 34 age group, mirroring global crypto demographics and further supporting an above average concentration of crypto owners on X

Estimating the number of daily active crypto users on X

Here are two grounded ways to size the audience, plus a cross check.

Method 1, baseline adoption method

1. Start with X daily actives. Use 251 million as a central point.
2. Apply global crypto ownership as a floor, 6.8 percent. That yields about 17.1 million daily actives on X who own crypto.
3. Adjust for the over concentration of crypto on X. Using the 1.7 times over index as a directional uplift brings the share to roughly 11.6 percent, which implies about 29.1 million daily actives on X who are crypto users. Calculation shown in the methodology section below.

Method 2, mobile only cross check

Use the 132 million mobile daily actives reported by Similarweb for June 2025. Applying the same 11.6 percent crypto share yields about 15.3 million mobile daily crypto users on X. This serves as a conservative lower bound because it excludes desktop and other access.

Upper bound reference
If you instead apply the same 11.6 percent to the higher end 300 million daily figure claimed by Musk, you get about 34.8 million. This set of assumptions brackets a realistic worldwide range between roughly 9 and 35 million, with a practical planning midpoint of 25 to 30 million.

The bottom line for marketers

For most Web3 marketing campaigns, planning against 25 to 30 million daily active crypto users on X globally is reasonable. This reflects a platform where crypto is over represented relative to the general population, where crypto users actively seek news, and where conversations move quickly around catalysts like token launches, ETFs, and macro events.

How to reach that audience on X

1. Target by signals that map to crypto intent
   Use keyword, cashtag, and follower lookalike targeting around leading assets, ecosystems, and publishers. Pair broader interest targeting with lists of creators and publications your ICP already follows.
2. Post into news moments
   Crypto attention clusters around market moving moments. Monitor social trend tools and post within minutes of catalysts. Tools like LunarCrush can help spot rising narratives and unique author spikes.
3. Blend paid and native engagement
   Combine Promoted Posts, Creator partnerships, and Spaces. CoinGecko’s data shows users rely on social for crypto information, so educational threads and AMA formats tend to earn higher engagement than purely promotional posts.
4. Measure with clean UTMs and guardrails
   Track site actions tied to X traffic, not just vanity metrics. Expect a long tail of lurkers. Consider brand safety controls and community management plans given the pace of conversation.

Methodology, assumptions, and the math

Data inputs
• X daily actives, Financial Times reporting for Q2 2024, 251 million. Alternative references include Musk’s 300 million claim and Similarweb’s 132 million daily mobile app users for June 2025.
• Global crypto owners, Triple A 2024 report, 562 million or 6.8 percent of world population.
• Crypto over concentration on X, GlobalWebIndex and Bitpanda study showing Twitter indexed 1.7 times versus the average internet user among European crypto holders, used here as a directional uplift.
• Crypto community platform choice, CoinGecko 2024 survey, X is the main platform for 41.7 percent and the primary news source for 34.4 percent of respondents. This does not directly translate to the entire owner base but it corroborates X’s dominance for crypto conversation.

Calculations
• Floor estimate without uplift, 251,000,000 daily actives × 6.8 percent ownership equals 17,068,000.
• With 1.7 times uplift, 6.8 percent × 1.7 equals 11.56 percent, rounded to 11.6 percent. 251,000,000 × 11.6 percent equals 29,116,000.
• Mobile only lower bound, 132,000,000 × 11.6 percent equals 15,312,000.
• Upper reference using 300,000,000 × 11.6 percent equals 34,800,000.

Limitations
• X does not publish audited global DAU by country each quarter, and independent estimates may exclude desktop usage.
• The 1.7 times uplift is directional and from a European sample. We use it as an indicator of concentration, not a precise multiplier.
• Surveys like CoinGecko’s capture active community members, who are more engaged than the average holder.

Despite these caveats, converging signals across sources produce a coherent, defensible range for daily active crypto users on X.

FAQs

What is the number of daily active users on X today

Recent reporting put X around 251 million daily active users in Q2 2024, with a mobile only view showing 132 million daily actives on iOS and Android in June 2025. Company claims have gone as high as about 300 million. The reality likely sits between these numbers and varies by month and market.

What share of crypto users rely on X

In CoinGecko’s 2024 survey of 2,558 crypto participants, 41.7 percent said X is their main platform for crypto, and 34.4 percent said X is their primary source of crypto information. This supports using a higher share for crypto audience modeling on X.

So what is the best estimate for the number of daily active crypto users on X Twitter

Using global ownership as a floor and an uplift for crypto’s concentration on X, a practical planning range is about 9 to 35 million daily active crypto users on X, with a working midpoint of 25 to 30 million. This reflects total daily actives multiplied by an adjusted crypto share that accounts for platform concentration.

Does this include bots

No source can perfectly exclude bots, but the references used here come from platform-level reporting and third-party measurement firms. Treat the range as a directional planning input, then validate in platform with engagement quality, conversion rates, and creator partnerships.

How should Web3 brands act on this

Shift budgets toward event driven posting and Spaces, build creator led threads, and target lookalikes around cashtags and authoritative publishers. Monitor rising narratives with social intelligence tools, then measure downstream site actions, not only likes or impressions.

How Many Daily Active Crypto Users Are On X (Twitter)? appeared first on Coinbound.

But without a clear grasp of how these networks charge for visibility and engagement, marketers risk burning through budgets without seeing meaningful results. Whether you are promoting a token launch, NFT drop, DeFi app or Layer‑1 chain, choosing the right pricing model can directly impact your reach, conversions and ROI.

This guide breaks down the most common crypto ad pricing models—CPM (cost per thousand impressions), CPC (cost per click), and CPA (cost per acquisition). We’ll also look at what actually matters when picking one: how much control you have over your budget, how transparent the metrics are, and whether the campaign actually performs.

Also See: Top 10 Crypto Ad Networks

Key Pricing Models

CPM (Cost‑Per‑Thousand Impressions)

CPM pricing charges advertisers a fixed rate for every 1,000 times their ad is shown, regardless of whether users engage with it. This model is best suited for brand awareness campaigns where visibility and reach are the main objectives.

With CPM, you can forecast your spending with more precision since costs are tied to impressions rather than user actions. However, because you are paying for exposure not interaction, it’s important to monitor metrics like click-through rate (CTR) and bounce rate to ensure your ads are being seen by the right audience and not just generating empty views.

Also See: CPM Calculator

CPC (Cost‑Per‑Click)

With CPC pricing, you only pay when someone actively clicks on your ad, not just when they see it. This model shifts the focus from visibility to engagement, making it ideal for campaigns aimed at driving traffic to a landing page, product or sign-up flow.

For Web3 marketers working with limited budgets, CPC offers more control over spend and performance. Since you are paying for actual interest rather than impressions, it’s easier to calculate cost-per-visitor and optimize based on real interaction data. That said, it’s still important to track post-click behavior to ensure those visitors are qualified and taking the next step.

Also See: Cost Per Click Calculator

CPA (Cost‑Per‑Action)

CPA pricing charges advertisers only when a user completes a predefined action, such as registering for a token sale, creating a wallet, downloading a dApp or subscribing to a newsletter. Unlike CPM or CPC, this model ties your spending directly to measurable outcomes, making it one of the most performance-focused options available.

For Web3 marketers, CPA offers strong ROI control and eliminates wasted spend on unqualified traffic. However, because the risk shifts to the ad network or publisher, many require higher minimum budgets or stricter campaign requirements to run CPA campaigns. It’s also critical to define the action clearly and ensure it’s aligned with your campaign’s primary conversion goals.

Also See: How Much Do Google Ad Agencies Cost?

What Matters Most for Web3 Marketers

Budget Control

In the fast-moving and often unpredictable world of crypto, having tight control over your advertising spend is non-negotiable. Volatility in user behavior, market sentiment and token prices means that ad budgets can evaporate quickly if not managed carefully.

• CPM provides fixed cost estimations since you are paying per 1,000 impressions, making it easier to plan awareness-driven campaigns with predictable upper limits.
• CPC allows you to set a maximum bid per click, giving you flexibility to control how much you are willing to pay for each visitor. This helps prevent runaway ad costs and keeps your campaign aligned with performance expectations.
• CPA delivers the highest level of budget efficiency by ensuring you only pay for completed actions that matter to your business, whether that’s a sign-up, download or purchase. It minimizes waste and keeps your budget directly tied to outcomes.

Also See: A-Ads Review 2025: Details, Pricing, Top Features

Transparency

In crypto advertising, transparency is crucial not just for trust, but for performance. Knowing where your ads are being displayed helps you understand who you are reaching, whether that’s DeFi users, NFT collectors or readers on top-tier crypto news sites.

Request detailed placement reports from your ad network and ensure they disclose traffic sources. The best platforms go beyond basic metrics by offering insights into user behavior and integrating fraud detection tools. This level of visibility helps you avoid low-quality placements, detect bot traffic early, and make informed decisions that improve campaign performance.

Also see: Crypto advertising network selection: Questions every marketer should ask

Performance

Driving real results requires more than just running ads, it demands consistent performance tracking. Web3 marketers should monitor key metrics like clicks, conversions, cost-per-conversion and overall engagement rates to understand how each campaign is performing.

Each pricing model delivers value differently:

• CPM can generate large volumes of impressions at a low cost, but often struggles to convert unless paired with strong creatives and precise targeting.
• CPC guarantees traffic, but not quality. It’s important to analyze whether those clicks lead to actions, such as sign-ups or purchases, rather than just visits.
• CPA offers the most direct path to ROI by tying costs to verified user actions. Still, success depends on accurately tracking conversions and ensuring the action you are paying for truly supports your business objectives.
  

Also see: Why Your Crypto Ad Campaign Has Low CTR – When It Matters, When It Doesn’t, and What to Do About It

Extra Considerations for Web3 Campaigns

Audience Relevance

Not all crypto audiences are the same, and neither are the networks that reach them. Choosing a crypto ad network aligned with your niche, whether that’s NFTs, DeFi, Layer‑2 ecosystems or token launches can significantly improve campaign efficiency.

The more accurately you can target your ideal audience, the less you waste on irrelevant impressions or unqualified clicks. Networks that offer niche-specific placements or publisher lists help you reach users who are more likely to engage, convert, and become long-term supporters of your project. This relevance directly impacts your cost-effectiveness and overall campaign ROI.

Compliance & Fraud Mitigation

Crypto advertising operates under tighter scrutiny than most industries. Ad fraud, misleading promotions, and regulatory concerns are all risks that can derail a campaign or damage your project’s credibility.

To stay compliant and protect your budget, work with crypto ad networks that actively combat fraud. Look for platforms that use advanced fraud detection tools, whitelist reputable publishers and provide transparent reporting. This not only safeguards your spend but also ensures your ads are running in trustworthy environments making audits smoother and your brand more secure in the long run.

Flexibility

Effective Web3 campaigns often require more than a one-size-fits-all pricing model. Look for crypto ad networks that offer flexible options, whether through blended pricing models, tiered packages or negotiable terms.

For example, you might start with CPC to drive initial traffic and test creatives, then shift to CPA as you optimize for conversions. This layered approach allows you to adapt your strategy as the campaign evolves, ensuring your ad spend stays aligned with performance goals at every stage of the funnel.

FAQs About Crypto Ad Network Pricing

Which pricing model offers the best ROI for Web3 campaigns?
CPA typically offers the highest ROI since you pay only for completed actions, if your tracking is set up well.

How do I choose between CPM, CPC, and CPA for my Web3 project?
It depends on your campaign goals. Use CPM for broad awareness, CPC when driving traffic to a specific page and CPA when you want to pay strictly for conversions like sign-ups or purchases. Many campaigns benefit from using a mix over time.

Can I switch between models mid‑campaign?
Yes. Many crypto ad networks let you test via one model (like CPC) then move to CPA once you see initial results.

What’s a good benchmark CPC or CPA in crypto advertising?
Rates vary based on your niche and targeting. Generally, CPCs can range from $0.50 to $3, while CPAs often start at $10 or more depending on the value of the action. Always test and optimize for your specific audience.

How do I avoid ad fraud in crypto ads?
Choose platforms that offer traffic quality reports, block suspicious publishers and support white- and black‑listing.

Are crypto ad networks safe to use for regulated Web3 projects?
Yes, but only if they follow strong compliance practices. Choose networks that vet publishers, provide placement transparency, and support ad content reviews to help your project stay compliant with advertising regulations.

Is CPM still useful in Web3 marketing?
Yes, for brand awareness or when launching a new project, CPM can help you quickly reach a broad crypto‑interested audience at a fixed rate.

Conclusion

Choosing the right pricing model for your crypto advertising campaign ultimately comes down to your goals, timeline, and how much control you want over spend and outcomes. If you are aiming to boost visibility and brand recognition, CPM can help you reach wide audiences quickly. For traffic-driven objectives like directing users to a landing page or dApp, CPC aligns cost with engagement. When your focus is strictly on measurable actions like registrations, downloads, or purchases, CPA offers the most ROI-focused approach, provided you have proper tracking in place.

For Web3 marketers seeking flexibility and performance without sacrificing transparency, Mintfunnel is worth exploring. Designed specifically for crypto projects, Mintfunnel offers both CPC and CPA pricing models, giving you control over how and when you pay for results.

And if you need help beyond ad placement – strategy, execution, PR, or influencer marketing -Coinbound is a leading crypto marketing agency in the space. As a crypto PR agency, they’ve helped launch and scale campaigns for top Web3 brands, and can plug in wherever your team needs support.

Crypto Ad Network Pricing Models for Web3 Marketers Explained appeared first on Coinbound.

But with dozens of platforms promising exposure across the crypto ecosystem, the real challenge lies in separating hype from performance. Not every network offers transparent reporting, high-quality inventory, or proper fraud protection and many fail to deliver meaningful ROI for Web3 projects.

Whether you are preparing for a token launch, building a user base for a new dApp, or scaling an existing Web3 brand, your choice of crypto ad network directly impacts your visibility, credibility and campaign efficiency. Below are the essential questions every savvy marketer should ask before launching, ensuring your ad dollars work smarter.

Also see: How To Vet a Crypto Ad Network Before You Burn Budget

Understand Your Goal First

Before evaluating any crypto ad platform, clearly define what success looks like for your campaign. Are you aiming to build broad brand awareness, drive sign-ups for a whitelist or trigger specific wallet-based actions like staking, minting or protocol engagement? Each objective requires a different approach and not every crypto advertising network is built to deliver on all fronts.

For conversion-focused goals such as NFT mints, token sales or dApp onboarding, performance-driven platforms like Mintfunnel or Bitmedia are typically more suitable. These ad networks often provide wallet-level targeting and native placements optimized for action. On the other hand, if you are focused on reaching large audiences to build brand credibility or visibility ahead of a major announcement, broader-reach platforms like Cointraffic or Coinzilla can be more effective at delivering top-of-funnel impressions.

What targeting options exist?

Not all crypto advertising networks offer the same depth of targeting. To run high-performing campaigns, you need to look beyond basic demographics and ask smarter questions about how audiences are segmented and reached.

First, ask whether the platform supports wallet-based targeting. This feature allows you to reach cohorts based on on-chain behavior, such as users who have interacted with certain DeFi protocols, minted NFTs or held specific tokens. Wallet-based targeting is one of the most effective ways to reach qualified users in the Web3 space because it’s based on provable intent and engagement, not assumptions. Networks without this capability may deliver broader impressions but lack the precision needed for ROI-focused campaigns.

Next, evaluate the source of the network’s traffic. Is it coming from owned placements, where the network controls its publisher relationships directly? Or is it brokered inventory, sourced from third-party exchanges or ad arbitrage? Owned placements tend to offer better quality, lower latency and more consistent audience relevance. Brokered traffic, while scalable, often introduces noise, lower conversion rates, and reduced transparency.

Finally, look into available ad formats. Are they clearly defined and mapped to specific publisher sites? The best networks provide a detailed breakdown, native ads for content-driven placements, banner ads for visual impressions and PR integrations for earned media boosts. Avoid platforms that group everything under vague verticals like “DeFi” or “Gaming” without disclosing the actual inventory. Transparency here matters just as much as reach.

Can you vet placement quality?

When choosing a crypto advertising network, placement quality is just as important as audience size. Poor placements can damage your brand, waste ad spend and associate your project with low-trust environments. That’s why it’s essential to vet where your ads will appear before and after the campaign.

Start by asking if the network provides a pre-launch list of publisher sites. This gives you visibility into the environments where your brand will be featured. Reputable networks are transparent about their inventory and will share this list upfront, allowing you to ensure that placements align with your brand’s values and target audience.

Also, confirm whether you are allowed to blacklist specific publishers, especially those with questionable reputations, low engagement, or scam-adjacent content. Having the flexibility to exclude placements helps maintain brand integrity and ensures you’re only paying for exposure on high-quality platforms.

What about Bot traffic and fraud protection?

One of the biggest challenges in crypto advertising is the prevalence of bot traffic. The high-value nature of Web3 campaigns, especially those promoting token sales, NFT drops or dApp launches, makes them a frequent target for click farms and automated fraud.

Before choosing a crypto advertising network, dig into their fraud protection measures. Start with the basics: Do they use bot and IP filtering tools? Leading platforms implement systems that automatically detect and block suspicious traffic in real-time, including known bot IP ranges, device fingerprinting anomalies and click patterns that indicate non-human behavior.

Go further and ask whether the network conducts manual traffic audits. Automation helps, but human oversight is often necessary to catch more sophisticated fraud tactics. Networks that audit traffic on a regular basis and provide reporting to back it up, show a real commitment to campaign integrity.

Lastly, check if the network offers refunds or ad credits when invalid traffic is confirmed. A network that stands behind its quality will have a policy in place to reimburse clients for fraudulent clicks or impressions. If there’s no refund structure, it’s a sign the network may not be proactively managing traffic quality.

Also See: Crypto Banner Ads: Best Places and Networks

Reporting and campaign transparency

One of the most overlooked aspects of choosing a crypto advertising network is the quality and granularity of campaign reporting. Without clear insights into performance, you are left guessing whether your spend is generating real value or just inflated impressions.

Avoid networks that send vague PDF summaries with top-line stats and no actionable data. These kinds of reports may look polished but often lack the depth needed to properly assess ROI or optimize campaigns in real time.

Instead, look for networks that provide:

Daily breakdowns of key metrics like spend, impressions, clicks, CTR, and conversion events. You should be able to monitor performance trends and make timely decisions.

UTM parameter support for every campaign, so you can track user behavior across your funnel using Google Analytics, Mixpanel, or similar tools. This is critical for tying ad performance to on-site actions like signups or wallet connections.

Segmentation by geo, device type, and time of day, allowing you to understand which audiences are engaging most effectively. Full dashboard access should be standard, not a premium add-on.

Also see: Crypto Ad Network Attribution: How to Know What Actually Drove the Mint or Wallet Connect

Can they prove results?

In crypto advertising, it’s easy for networks to showcase a wall of client logos, but that doesn’t mean they have delivered meaningful results. What really matters is proof of performance, especially in a fast-moving and results-driven ecosystem like Web3.

Start by asking for real case studies, not just testimonials or vanity metrics. You want to see at least one or two detailed examples of past campaigns that include measurable outcomes such as click-through rates, conversion data, cost-per-acquisition, or wallet engagement. This helps you evaluate whether the network’s strengths align with your goals.

Next, request references from comparable Web3 brands. It’s perfectly reasonable to ask if you can speak directly with a past client, especially one that ran a similar campaign in your niche, whether that’s DeFi, NFTs or gaming. Hearing firsthand about their experience with reporting, support, and results offers far more value than a generic case study.

Finally, confirm whether the network provides campaign support from a dedicated account manager. Ideally, you want someone monitoring performance during the campaign not just providing a summary after it ends. Real-time communication helps you pivot when needed, optimize mid-flight and maximize your ROI.

If a network can’t offer proof, accountability or hands-on support, it’s a red flag, no matter how sleek their site or how many brands they claim to work with.

Also See: Launch Plan for Profitable Advertising on a Crypto Ad Network

Does the reach and inventory quality match your ambitions?

Scale is important, but only if it aligns with quality. A crypto advertising network might promise millions of impressions, but if the traffic doesn’t convert or comes from irrelevant publishers, it won’t move the needle for your campaign.

Ask whether the network delivers both volume and high-converting inventory. Some platforms excel at generating top-of-funnel exposure, while others are better suited for deeper engagement. Make sure the traffic sources match your audience profile and conversion goals.

Also, assess the size and credibility of the publisher base. Networks like Cointraffic, for example, claim over 700 million monthly impressions across 600+ crypto-focused publishers, a number that sounds impressive but still requires scrutiny for quality and audience fit.

Also See: Top 10 Crypto Ad Networks

How current is the publisher inventory?

Some ad networks list impressive reach stats, but don’t clarify how often their inventory is updated. In crypto, traffic trends shift quickly — sites that were popular six months ago may now be dormant or abandoned. If a network hasn’t audited its placements recently, there’s a real chance your ads are running on low-traffic or irrelevant sites.

Ask how frequently they refresh their publisher list, and whether inactive or low-engagement placements are regularly removed. The more visibility you have into the freshness of their inventory, the more confidently you can trust the numbers they show you.

Are most impressions actually seen?

It’s one thing to book millions of impressions. It’s another to know how many of them happened in visible placements. In crypto, where bounce rates are high and users skim fast, below-the-fold placements often go unseen, even if they’re technically “served.”

Ask what percentage of their inventory is placed above the fold or within the user’s immediate view. If they offer viewability metrics, even better.

Ask about creative fit and message clarity

Great placements mean little without the right creativity. The best crypto advertising network will help you match messages with medium and that starts with format flexibility and audience alignment.

Ask whether the network supports ad formats that showcase utility, not just branding. Static logos and slogans often get ignored, while dynamic creatives, like motion banners, APY callouts, countdowns, or visuals that mimic product interfaces tend to drive higher engagement. These formats speak directly to the data-driven mindset of crypto users, especially when promoting DeFi protocols, staking offers, or NFT drops.

Also, check if the platform allows you to run multiple creatives tailored to different personas. A DeFi user scanning for yield opportunities won’t respond the same way as an NFT collector looking for the next blue-chip mint. A flexible creative setup lets you A/B test messages and target user segments more effectively.

What does the ad approval process look like?

Every ad platform has some kind of creative review process, but in crypto, delays and unclear rules can kill momentum — especially if you’re launching a token or time-sensitive campaign. Some networks route approvals through third-party publishers, which can lead to inconsistent rejections or hold-ups you weren’t warned about.

Ask how long ad approvals typically take, who handles them, and whether creatives can be cleared across all placements before launch. If you’re working on a tight schedule, clarify whether urgent updates or ad swaps can be pushed live same-day. You want a partner that can keep up with the pace of Web3.

Support during the campaign

Even the best advertising campaign strategy can fall flat without responsive support. In the fast-paced world of crypto, where token launches, NFT drops and protocol updates happen in real time, delayed communication can cost you momentum and money.

Ask whether you shall have a dedicated point of contact who understands your campaign goals and can make adjustments quickly. You don’t want to rely on generic support tickets or slow-moving account teams when your ad is underperforming or a critical update needs to be pushed live.

Also, gauge their response time. Issues should be addressed within hours not days. Whether it’s a budget adjustment, creative swap, or reporting discrepancy, real-time support is essential to campaign optimization and success.

If a network can’t commit to responsive, proactive support during your campaign, it’s worth questioning whether they can deliver long-term value.

FAQs

What if I can’t get placement logs from a network?
That’s a major red flag. Without visibility, you risk low‑quality traffic. Demand at least post‑campaign logs.

How do I know if a crypto ad network is compliant with regulations?
Look for networks that are transparent about their data practices and comply with international advertising standards, including GDPR and CAN-SPAM where applicable. While the crypto space is still evolving, a professional network should at least outline its approach to compliance and content moderation.

Are smaller networks ever worth it?
Only if their inventory is high‑quality and tightly matched to your niche. Scale for reach matters less than relevance.

Should I test with a small budget first?
Yes. Running a pilot campaign allows you to evaluate placement quality, traffic consistency, and conversion performance before scaling. Start with a limited budget, analyze results, and optimize before committing to a larger spend.

Can I combine multiple networks?
Absolutely. Use awareness‑built networks like Cointraffic for top‑funnel, and specialized networks like Bitmedia or Mintfunnel for deeper funnel or event‑driven campaigns.

What metrics should I focus on besides impressions and clicks?
While impressions and CTR matter, focus on deeper metrics like on-site engagement, wallet connects, sign-ups, or cost-per-action (CPA). Use UTM tracking and on-chain analytics to measure actual user behavior beyond the ad click.

Conclusion

Choosing the right crypto advertising network is a strategic decision that directly impacts your campaign’s efficiency, brand reputation, and bottom-line results. Before you commit, ask to see real targeting breakdowns. Ask how they handle fraud — not just that they do. Look at the reporting. Is it actually useful, or just a dashboard full of noise? And if something goes wrong mid-campaign, how fast can someone get on a call?

The platforms worth working with will give you direct answers. Take the time to vet each crypto ad platform thoroughly, and don’t settle for networks that can’t demonstrate real value.

If you are looking for a solution that combines wallet-based targeting, native placements and integrated PR distribution, consider incorporating Mintfunnel into your strategy. It’s purpose-built for Web3 projects that need scale, relevance, and performance without sacrificing control or transparency.

Crypto advertising network selection: Questions every marketer should ask appeared first on Coinbound.

Also see: The Ultimate Guide to ICO Marketing

1. Decide If an ICO Fits Your Goals

Ask yourself: does issuing a token solve a real problem, or are you creating one just for the sake of fundraising? Your token should have a defined utility, whether it’s for governance, access, transactions, or incentivizing behavior within your ecosystem. Consider if your project truly benefits from decentralization, transparency, or community-driven participation. If not, other funding models may be a better fit.

Also see: ICO vs IEO vs IDO: Which is the Best Crypto Fundraising Method?

An ICO can be a powerful tool, but it’s not a shortcut. Evaluate whether launching a token aligns with your broader business goals and technical roadmap. Without a clear reason for the token to exist, you risk diluting your project’s credibility and confusing potential supporters. Many ICOs have failed not due to lack of funding, but because they launched without a meaningful value proposition. When your project is rooted in real utility and clear purpose, it becomes much easier for investors, partners, and community members to understand your vision and get behind it.

2. Build a Strong Core Team

Your team is the backbone of your ICO. The crypto community looks beyond your whitepaper, they want to see who is behind the project and whether they can deliver. A strong, transparent and capable team not only builds investor confidence but also helps attract partnerships and media attention.

Start by assembling a well-rounded group of professionals who cover these key areas:

• Blockchain Development: Hire experienced blockchain developers who understand smart contract creation, security, and blockchain architecture. Poorly coded contracts can lead to critical vulnerabilities and loss of funds.
• Legal and Compliance Experts: Navigating the regulatory landscape is complex. Your legal team should be well-versed in crypto laws, securities regulations, KYC/AML requirements, and international compliance to help you avoid costly legal pitfalls.
• Marketing and Community Managers: Crypto marketing professionals build your project’s voice and maintain consistent communication with the public. Community trust often makes or breaks an ICO, so having a team that understands crypto culture and knows how to engage effectively on platforms like X (formerly Twitter), Telegram, and Discord is essential.
• Design and Branding: First impressions matter. Partnering with a top-tier crypto design agency like Inbuco ensures your project looks as professional as it is functional. A visually compelling brand presence, including logo, website, and pitch materials builds legitimacy from day one.
• Advisors and Strategic Partners: These individuals add credibility and often open doors to investment, media exposure, and tech collaboration. Choose advisors with real crypto experience and public visibility, not just names for the sake of appearances. Also see our vetted crypto PR agency list.

3. Define Tokenomics and Whitepaper

Tokenomics is the blueprint of your token’s economy, it determines how your token works, what drives its value and how it fits into your project’s long-term goals. Defining tokenomics involves more than deciding on a total supply. You must think through aspects like token utility, distribution strategy, vesting periods, inflation or deflation mechanisms, and incentives for users, investors, and contributors. Every detail should align with your project’s purpose and growth strategy.

For example, will your token be used for governance, payments, staking, or access to platform features? Who receives tokens during the ICO, and how are they unlocked over time? These decisions impact how your community perceives value and how investors assess risk.

Once your tokenomics are clear, you need to communicate them effectively in your whitepaper. This document serves as the foundational pitch to your community and potential backers. A well-written whitepaper outlines the problem you’re solving, how your project works, the role of your token, and your roadmap for development and adoption. It should also include technical details, team bios, funding goals, and legal disclaimers.

Also See: How to Write a Crypto Whitepaper? Complete Guide

4. Choose Legal Structure and Jurisdiction

ICOs can fall under vastly different regulatory frameworks depending on the jurisdiction. Some countries, like China, have outright banned them, while others, such as Switzerland or Singapore, provide structured guidelines for legally compliant offerings. In the United States, ICOs often come under scrutiny from the SEC, especially if tokens are classified as securities under the Howey Test.

Before launching, you need to carefully choose where to register your entity. Your jurisdiction will determine what legal obligations you must meet, including tax reporting, investor protections, and marketing limitations. It’s also critical to determine whether your token will be considered a utility or a security, this affects how it must be structured and sold.

In most cases, you shall need to implement Anti-Money Laundering (AML) and Know Your Customer (KYC) protocols to verify investor identities and ensure compliance with financial laws. This isn’t just about checking a box; robust AML/KYC procedures help protect your project from fraud, build institutional trust, and open doors to larger funding opportunities. Partnering with legal experts who understand both crypto and international regulations is essential at this stage.

Also See: Security Token Offering (STO) Marketing Strategy Guide

5. Develop and Audit Smart Contracts

Build your token smart contract on a reliable and widely supported blockchain such as Ethereum, using standards like ERC‑20 or ERC‑721, depending on your use case. Ethereum offers a mature ecosystem, high developer support, and broad wallet and exchange compatibility, making it a top choice for most ICOs. However, if scalability, lower gas fees, or unique features are critical to your project, consider alternatives like Solana, BNB Chain, or Avalanche.

Also see: Top Smart Contract Development Companies

Once your smart contract is developed, conducting a thorough third‑party security audit is essential. Even minor vulnerabilities can be exploited, leading to loss of funds, halted projects, or reputational damage. A professional audit helps ensure your code is secure, aligns with your intended logic, and meets industry best practices. This step builds confidence among investors and the broader community, showing that your project takes security seriously from the start.

6. Plan Marketing and Community Campaigns

Your ICO’s success hinges on two core pillars: awareness and trust. No matter how solid your technology or tokenomics is, if people don’t know about your project or don’t trust it, it won’t gain traction. Start by developing a clear messaging strategy that highlights your unique value proposition. Then, create educational and engaging content across blogs, videos, and social media to consistently deliver that message.

Use platforms like Twitter, Telegram, Discord, and Reddit to interact with your community in real time. Transparency and frequent updates go a long way in building credibility. Public relations (PR) efforts, such as distributing press releases through crypto‑focused networks like Mintfunnel, help secure coverage on major industry media and keep your project in the spotlight.

To accelerate growth, consider bounty programs that reward users for promoting your project, finding bugs, or creating content. Influencer partnerships and ambassador programs can also extend your reach. The goal is to foster an engaged, informed, and loyal community that will advocate for your project both before and after the token launch.

Also See: ICO Influencer Marketing Purchase Guide

7. Create the Token Sale and Platform

Decide early whether your ICO will be structured as a public sale, private sale, or a hybrid model. A private sale can help raise initial funds from strategic investors while providing early validation. Public sales, on the other hand, open access to a broader audience and help build a wider community. A hybrid approach combines the strengths of both, offering flexibility in funding and community growth.

Clearly define your soft cap, that is, the minimum funding needed to proceed and your hard cap, which limits the total amount you shall accept. Set your token price and structure any bonuses or discounts for early participants. These parameters influence how potential investors perceive value and risk, so transparency here is key.

To support the sale, build a secure, user-friendly website or work with a reputable ICO launchpad. Ensure your platform integrates smart contract functionality for automated token distribution, KYC processing, and contribution tracking. A seamless experience increases trust and reduces friction, encouraging more participants to engage with your ICO.

8. Launch Your ICO

Go live with confidence, but stay agile. Once your ICO launches, monitor its performance in real time track transactions, contribution levels, and user behavior closely. Activate all your marketing and community channels to maintain momentum and respond quickly to developments. Ensure your support team is ready to handle questions and technical issues across platforms like Telegram, Discord, and email.

Keep your investors and community informed with regular updates. Highlight key milestones, such as reaching your soft cap, onboarding partners, or achieving technical breakthroughs. Transparency is critical during this phase. Sharing real-time progress, addressing concerns openly, and showing consistent activity builds credibility and reassures your supporters that the project is moving forward with integrity.

9. Manage Post‑ICO Strategy

The work doesn’t end once the ICO concludes, this is where long-term success is shaped. Your post-ICO strategy should focus on delivering what you promised, nurturing your community, and establishing market presence.

First, ensure timely and accurate token distribution. Any delays or errors can lead to frustration and erode trust. Follow through on any vesting schedules or lockup periods as outlined in your whitepaper to maintain transparency.

Next, list your token on reputable exchanges, both centralized and decentralized. While exchange listings shouldn’t be your only goal, they do provide liquidity and visibility, helping users access and trade your token easily.

Stay consistent with product development and roadmap execution. Regular updates, development milestones and product releases show momentum and commitment, encouraging continued community engagement and investor interest.

Keep your communication channels active: Telegram, Discord, email newsletters, and social. Share regular updates, respond to community feedback, and stay transparent about your roadmap. A loyal, informed community is one of your most valuable assets.

Also see: How to Host a Crypto AMA

Marketing shouldn’t stop post-ICO. Use a crypto ad network to drive ongoing awareness, target new investors, and expand your reach as you launch new features or updates. Strategic advertising can support growth when organic buzz slows down.

Finally, gather insights from the ICO experience. What worked well? Where did you face friction? Use this data to refine your operations, improve security, and adapt your growth strategies moving forward.

Also See: The Ultimate Guide to ICO Marketing: Top Successful Strategies

10. Learn from Risks and Precedents

Research shows that many ICOs exhibit poor post‑ICO operating performance. The reasons are often predictable, poor planning, lack of product-market fit, unclear token utility, or worse, outright scams that damage investor confidence across the entire ecosystem.

Scams and extreme market volatility continue to be major risks in the ICO landscape. Regulatory scrutiny has increased because of past abuses, and investors are now far more cautious. To rise above the noise, projects must go beyond hype and focus on substance.

That means staying legally compliant, conducting third-party audits early and being transparent from day one. Earning and maintaining community trust is what sets legitimate projects apart. As Investopedia points out, success in the ICO space hinges not just on innovation, but also on trust, accountability, and consistent execution.

Frequently Asked Questions (FAQ)

How long does an ICO take?
Typically 3 to 6 months, from planning and legal setup to launch and post‑ICO management.

Should I refund investors if I miss a fundraising cap?
Yes. If you set a soft cap, clearly state refund conditions in the whitepaper and implement automatic refunds in smart contracts.

Is an ICO still viable given regulatory pressure?
ICOs work, but they demand stronger legal clarity, security, and transparency than before.

What is the difference between an ICO and an IDO or IEO?
An ICO (Initial Coin Offering) is typically hosted by the project itself on its website, whereas an IDO (Initial DEX Offering) is launched on a decentralized exchange, and an IEO (Initial Exchange Offering) is hosted by a centralized exchange. Each model has different trust, exposure, and compliance dynamics.

How much does it cost to launch an ICO?
Costs vary widely depending on the scope of development, legal support, marketing, audits, and platform infrastructure. A basic ICO might cost between $50,000 to $100,000, while more complex launches can exceed $200,000 when factoring in high-end branding, global marketing, and legal compliance.

Can I launch an ICO without a product?
Technically, yes, but it’s much harder to gain trust and traction. Most successful ICOs today have at least an MVP (Minimum Viable Product) or working prototype. Having a product or demo builds credibility and makes it easier to attract serious investors and community support.

Conclusion

Launching an ICO is a powerful way to fund a blockchain project, build a community, and accelerate adoption, but it’s not something to approach lightly. From crafting a solid tokenomics model and writing a transparent whitepaper to ensuring legal compliance, smart contract security, and community engagement, every step requires precision and intent.

By following this step-by-step guide, you set the foundation for a credible, well-executed ICO that stands out in a crowded space. Success isn’t just about raising funds, it’s about building lasting value, trust, and momentum for your project.

If you need expert support with marketing, community growth, or press distribution, Coinbound is here to help. For streamlined PR and native ad campaigns tailored to the Web3 space, explore Mintfunnel. With the right strategy and the right partners, your ICO can do more than launch, it can thrive.

How to Launch an ICO: Step‑by‑Step Guide appeared first on Coinbound.

Many of these creators have built strong communities around their channels, which means they’re often the first to surface alpha, sentiment shifts, or early red flags. They’re shaping how people think, where capital flows, and which projects get traction.

If you’re building anything in crypto (launching a DeFi tool, scaling an NFT project, or setting up a Web3 influencer campaign, etc), these are the YouTubers you want to keep an eye on.

Related list: Biggest YouTube Crypto Influencers

1. Coin Bureau

Guy Turner’s Coin Bureau stands out for its clear, structured videos on tokenomics, platform reviews, and the latest crypto news. His calm, neutral tone cuts through the hype, making even the most complex blockchain concepts easy to understand. Each video is meticulously researched and presented without clickbait, helping viewers trust the information they’re getting.

The channel’s well-organized playlists make it easy to explore specific topics from deep dives into Layer 1 blockchains to comparisons of DeFi protocols. Whether you are a beginner learning the ropes or a seasoned investor looking for unbiased insights, Coin Bureau delivers value consistently. With over two million subscribers and growing, it ranks among the most trusted and widely respected crypto YouTube channels in the space.

2. Altcoin Daily

Hosted by brothers Aaron and Austin Arnold, Altcoin Daily has become a go-to source for fast-paced, headline-driven content in the crypto world. Their videos cover everything from daily market updates and altcoin performance to macroeconomic trends affecting the blockchain space. With a finger on the pulse of crypto Twitter and major news events, they are often among the first to break stories or spotlight trending tokens.

What sets Altcoin Daily apart is its conversational and energetic style. The Arnolds present news in a way that feels like you are catching up with knowledgeable friends rather than sitting through a lecture. This makes their content accessible to a wide audience, from retail investors to crypto-curious newcomers. Posting almost every day, they keep their community informed and engaged, helping viewers make sense of a rapidly changing market.

3. The Moon

Carl Runefelt’s The Moon delivers focused, no-nonsense content primarily centered around Bitcoin. Known for his technical analysis, Carl breaks down price charts, trend lines, and market signals with precision. Each video walks viewers through potential entry and exit points, often backed by historical patterns and real-time indicators. His approach appeals to traders who value clear, data-driven strategies over speculation or hype.

While Bitcoin remains his main focus, Carl occasionally covers broader crypto trends and altcoin opportunities, especially when they impact BTC price action. His confident delivery and consistent publishing schedule have earned him a loyal audience that relies on his insights to navigate volatile market conditions. For anyone actively trading or analyzing market movements, The Moon is a top resource.

4. Ivan on Tech

For developer-focused viewers, Ivan on Tech stands out as a valuable educational resource. Hosted by Ivan Liljeqvist, a software developer and blockchain educator, the channel delivers well-crafted explainers on topics like Ethereum, smart contracts, Layer‑1 protocols, and the mechanics behind decentralized applications. His content bridges the gap between technical depth and accessible instruction, making it ideal for developers, engineers and even non-technical founders looking to understand the tech stack behind Web3.

Beyond tutorials, Ivan regularly shares interviews with prominent figures in the blockchain space, offering unique insights into the future of decentralized technology. His passion for innovation and clear communication style has helped build a global audience of crypto professionals and learners alike. Whether you are coding your first dApp or building a scalable protocol, Ivan on Tech is an essential channel to follow.

Also See: Top Web3 YouTube Influencers

5. Crypto Casey

If you are new to crypto, Crypto Casey is one of the most approachable YouTubers to start with. Her channel is tailored for beginners, offering clear, step‑by‑step guides on essential topics like setting up crypto wallets, buying your first tokens, understanding yield farming, and navigating exchanges. She takes the time to explain each concept thoroughly, making sure viewers feel confident rather than overwhelmed.

What makes her content especially effective is her calm, steady tone and her avoidance of heavy jargon. Instead of assuming prior knowledge, she builds each video from the ground up, ideal for viewers who are just starting their journey into blockchain and digital assets. Whether you are looking to understand DeFi basics or improve your crypto security practices, Crypto Casey provides a solid, trustworthy foundation.

6. Crypto Banter

Live trading, expert interviews, breaking news, and rapid market updates, Crypto Banter delivers it all in a fast-paced, highly engaging format. Hosted by Ran Neuner, a well-known figure in the crypto media space, the channel functions more like a live financial news network than a typical YouTube channel. Its content blends sharp analysis with real-time reactions to market events, giving viewers both context and actionable insights as trends unfold.

What sets Crypto Banter apart is its live-streamed approach, which fosters an active, community-driven environment. Viewers can participate in chats, hear from guest analysts, and stay plugged into the daily rhythms of the crypto market. For seasoned traders, DeFi enthusiasts, or anyone needing real-time coverage, this channel is a powerful resource. Just be ready to keep up, it moves fast and doesn’t slow down for beginners.

Also See: Top 5 Crypto Streamers and Blockchain Influencers on Twitch

7. Coffeezilla

Watching Coffeezilla means stepping into the role of a skeptic, something the crypto space often needs. Known for his sharp investigative reporting, Coffeezilla uncovers shady projects, exposes influencer-driven pump-and-dump schemes, and dives deep into fraudulent behavior within the crypto and financial influencer ecosystems. His work provides a necessary check on an industry that can sometimes move faster than regulation or accountability.

Unlike many channels that hype the next big token, Coffeezilla brings a watchdog’s perspective. His content is well-researched, often supported by legal documents, on-chain data, and interviews with victims or whistleblowers. This hard-hitting style not only educates his audience but also encourages a more cautious, critical approach to investing. For anyone navigating the risks of the Web3 world, Coffeezilla offers an essential dose of transparency and truth.

Also See: The 9 Top Crypto Influencers Accounts to Follow

Why These Channels Matter

1. Education and Trend Awareness
   These YouTubers cover everything from beginner topics (Crypto Casey) to advanced analytics (The Moon, Ivan on Tech), helping clients craft more informed web3 campaigns.
   
2. Influencer Partnership Potential
   Channels like Coin Bureau, Altcoin Daily, and Crypto Banter draw engaged audiences. Brands launching tokens, NFT projects, or DeFi tools could benefit from smart collaborations.
   
3. Content Inspiration for Brand Messaging
   By observing how top crypto YouTubers explain complex topics, brands can refine their own messaging. Their ability to simplify concepts and keep audiences engaged offers valuable cues for crafting content that resonates across different platforms.
   
4. Community Pulse and Sentiment Tracking
   YouTubers often have highly engaged comment sections that serve as a real-time barometer of community sentiment. Monitoring these interactions can help brands gauge reactions to specific topics, tokens, or trends, informing smarter marketing and product decisions.

Also see our vetted Crypto PR Agency list.

FAQs about Crypto Youtube Channels

Which crypto YouTubers suit beginners best?
Crypto Casey and Altcoin Daily explain basics clearly and provide easy-to-follow content for newcomers.

Who offers the most technical breakdowns?
The Moon caters to traders with chart-based signals, while Ivan on Tech dives deep into blockchain development topics.

How do I know which crypto YouTuber is right for my audience?
Consider your target audience’s experience level and interests. Beginners may prefer Crypto Casey or Altcoin Daily, while technical audiences might benefit more from Ivan on Tech. For credibility-driven campaigns, working with creators like Coin Bureau or Coffeezilla can reinforce trust.

Can crypto YouTubers help with project launches?
Yes, many crypto YouTubers collaborate with Web3 brands to promote token launches, NFT drops, or platform rollouts. Coinbound influencer marketing helps match your project with the right creators to ensure messaging aligns and reaches the right viewers.

Any channels focused on fraud exposure?
Coffeezilla excels in exposing crypto scams and providing protective reporting.

Conclusion

Crypto YouTubers are a key part of how information spreads, how projects gain traction, and how communities form opinions. They break news, explain complex ideas clearly, and often spot trends before they show up anywhere else.

For builders, marketers, and investors, paying attention to the right creators means staying closer to what’s actually happening in the space. And for teams working with Coinbound crypto marketing agency, these channels also open real opportunities for collaboration and reach.

If your goal is to grow your presence in Web3 through influencer marketing or crypto PR, Coinbound can help connect the dots and move faster.

Top Crypto YouTubers appeared first on Coinbound.

This guide covers the crypto ad networks that actually work for NFT and token campaigns—whether you’re trying to drive mints, build whitelist demand, or push traffic to a dApp.

1. Mintfunnel – Performance-Based Crypto Ad Network

Mintfunnel is a crypto ad network that gives NFT and token projects direct access to placements across crypto-native sites: dashboards, tools, news outlets, and marketplaces. Campaigns are native, priced on a CPC model, and designed to reach people already active in Web3.

In addition to the ad network, Mintfunnel also operates a separate crypto PR distribution platform, used by Web3 teams to publish announcements like token launches, NFT drops, and partnerships across crypto media.

Why Web3 teams use it:

• Ads run on trusted crypto sites and ianti-click fraud technology is in place
• Optional PR distribution through Mintfunnel’s media platform
• CPC pricing and crypto payments

Mintfunnel is one of the most straightforward platforms in the space, with PR distribution available as a bonus layer.

Also See: Top 10 Crypto Ad Networks

2. Blockchain‑Ads – Large-Scale Network

Blockchain‑Ads is known for its unmatched scale and wallet-level targeting capabilities. It connects advertisers with a network of over 10,000 crypto-themed websites, delivering millions of impressions to audiences who are actively engaged in blockchain, DeFi, and NFT ecosystems.

Blockchain‑Ads offers advanced targeting infrastructure, where advertisers can define audiences based on wallet activity, intercation with smart contracts or participation in NFT mints.

Additional strengths of Blockchain‑Ads include:

• Real-Time Bidding (RTB)
• Cross-Platform Display Support: banners, native ads, and programmatic placements
• Robust Analytics: wallet engagement, click-through rates, etc.

For NFT advertising campaigns that demand precision, volume, and data-backed targeting, Blockchain‑Ads is a go-to platform. It’s ideal for scaling visibility across multiple markets while ensuring your budget reaches users most likely to convert.

3. Bitmedia – Flexible Self-Serve Platform

Bitmedia is a top choice for Web3 projects looking for control, speed and scalability in their NFT advertising efforts. The platform offers a user-friendly self-serve dashboard that makes launching campaigns quick and intuitive, even for smaller teams or solo marketers.

Bitmedia has an AI-driven targeting engine, which analyzes user behavior and filters out bot traffic to ensure high-quality impressions. Advertisers can choose from a variety of ad formats, including banner ads, sticky placements, in-app units and even Telegram ads, a unique channel for tapping into crypto-native communities.

With flexible CPC and CPM bidding, real-time performance tracking and granular audience segmentation, Bitmedia is ideal for campaigns that need agility and optimization without sacrificing reach.

4. AADS – A Longstanding Platform

AADS (formerly Anonymous Ads) has been around since 2011 and still does banner ads and display placements well. If you need to get visible fast using native banners across crypto sites, AADS can do that. It offers multiple banner sizes, relatively simple campaign setup, and acceptance of crypto payments. The dashboard gives you decent reporting on impressions and clicks.

What you won’t get are fancy wallet‑based targeting or on‑chain behavior filters. Ideal use‑cases are projects that want cheap, broad crypto visibility rather than hyper‑targeted campaigns. If you have a smaller budget and need reach among crypto‑interested audiences, AADS is a solid choice.

5. AdToken – Versatile Formats

AdToken is a niche advertising platform designed specifically for the crypto industry, making it a great fit for focused NFT advertising campaigns. It eliminates irrelevant traffic by operating exclusively across crypto-native websites, forums, and communities, ensuring that your ads reach highly engaged users.

The platform supports a range of ad formats, including pop-ups, native banners and standard display banners, offering flexibility based on your creative strategy and campaign goals. Whether you’re promoting an NFT drop or building awareness for a token, AdToken makes it easy to get your message in front of the right audience.

Its streamlined campaign setup, real-time analytics and crypto-only environment make AdToken ideal for projects that want simplicity without sacrificing impact.

Also See: Crypto Banner Ads: Best Places and Networks

DeFi‑Focused Networks (BitmediaX, Dragon X) – Target Wallets by On‑Chain Behavior

Platforms like BitmediaX and Dragon X are built for highly targeted DeFi and NFT advertising. These networks specialize in “liquidity-event” campaigns, allowing advertisers to reach users based on specific on-chain actions, such as staking tokens, providing liquidity, or holding certain assets.

This targeting method is especially effective for NFT projects connected to DeFi protocols, staking mechanisms, or token-gated experiences. Instead of casting a wide net, these networks zero in on wallets that are already active in DeFi ecosystems, boosting the relevance and conversion potential of each impression.

With wallet-level segmentation and campaign tools designed for performance, BitmediaX and Dragon X offer a strategic advantage for NFT drops that coincide with token launches, governance events, or liquidity farming campaigns.

Why These Networks Matter for NFT Advertising

Choosing the right crypto ad network is essential for maximizing the impact of your NFT advertising strategy. These platforms aren’t just ad channels, they are designed to support the unique needs of Web3 projects. Here’s why they matter:

Audience Precision
Unlike mainstream ad platforms, these networks connect you with users who are already immersed in crypto. That includes wallet holders, NFT collectors, DeFi participants and blockchain gamers. This pre-qualified audience leads to stronger engagement, lower acquisition costs, and less wasted ad spend.

Diverse Ad Formats
Whether you are running banner ads to build awareness or deploying in-app and Telegram ads to drive real-time engagement, these networks offer flexible ad options. That variety allows NFT projects to test different creative approaches and storytelling formats across multiple platforms.

Self-Serve Tools
Many of the top networks offer easy-to-use dashboards for campaign creation, budget control, and performance tracking. This hands-on access helps Web3 marketers quickly iterate and respond to data, without waiting for approvals or third-party support.

Web3 Alignment
These platforms are built for crypto, often supporting wallet-based targeting, on-chain attribution and cryptocurrency payments. This makes them a natural fit for NFT projects that need marketing tools tailored to the decentralized world, not retrofitted Web2 solutions.

Together, these features make crypto ad networks uniquely equipped to help NFT and token projects grow their reach, connect with the right users and scale more efficiently.

Bottom Line

There’s no shortage of ad platforms in crypto, but only a few are built around how NFT and token projects actually launch and grow. The networks in this list are used by teams that need fast setup, relevant placements, and tools that don’t get in the way.

Mintfunnel stands out for direct access to crypto-native sites and optional PR distribution. Others offer broader reach or full-service execution. Most Web3 teams use a mix of differnt crypto ad networks, depending on the stage of the project and what they need to get done.

How Coinbound Helps NFT Projects Run Smarter Ad Campaigns

If you’re running an NFT launch or token drop and don’t have the bandwidth to manage campaigns yourself, or vet the riight crypto ad platforms, Coinbound crypto marketing agency helps with the full process. Our NFT marketing team can support your project from figuring out where to advertise, to writing the ads, to running and optimizing them across the right crypto ad platforms.

We’ve worked with Web3 teams at every stage — some with internal marketers, some without — and handle paid media across networks like Mintfunnel, Bitmedia, Blockchain‑Ads, and others. Our role is to make sure your budget goes to the right places and gets seen by the right people.

FAQs abuot Crypto Ad Networks for NFT Projects

What makes an ad network good for NFT advertising?
Look for platforms that target wallet‑level or on‑chain activity, offer flexible formats and serve crypto‑centric audiences.

How do crypto ad networks differ from traditional ad platforms like Google or Facebook?
Crypto ad networks are built specifically for Web3 audiences. They allow ads for NFTs, tokens and DeFi products, categories often restricted or banned on traditional platforms. They also support crypto payments and on-chain targeting, which platforms like Google do not.

Should I use general ad networks like Google for NFT campaigns?
Platforms like Google Ads allow some crypto content but restrict ICOs and direct token ads. They are better for general crypto education or gaming rather than direct NFT or token promotion.

Can these ad networks handle token sales tied to DeFi events?
Yes. Networks like BitmediaX or Dragon X specialize in campaigns targeting wallets with staking or token holdings.

What’s the minimum budget to start advertising on these platforms?
Budgets vary by platform. Some, like AADS and Cointraffic, allow campaigns to launch with as little as $20. Others, like Coinbound, offer high-performance campaigns with strategic planning that may start at higher investment levels to ensure quality and impact.

Can I track wallet-level conversions from my ads?
Yes, certain platforms such as Coinbound and Blockchain-Ads offer wallet-level attribution. This allows you to track how ads influence actions like NFT minting, token purchases, or wallet connections, giving you deep insight into campaign ROI in a Web3 context.

Top Crypto Ad Networks for NFT and Token Project Advertising appeared first on Coinbound.

Why Web3 Projects Should Adopt a Web3 Ad Network Early

The first few months after launch are often make-or-break for Web3 projects. During this critical window, projects need to convert early traction into sustained growth. Relying on traditional ad platforms like Google or Meta can fall short, these platforms aren’t built for the nuances of crypto audiences. They struggle with wallet-based targeting and often block crypto-related ads.

A Web3 ad network is designed specifically for blockchain-native projects, enabling deeper, more accurate targeting capabilities:

• Serve ads based on wallet behavior: including holdings, staked assets, NFT ownership, or past DeFi activity. This allows you to target by actual user intent and participation, not guesswork (Coinbound, Blockchain App Factory).
• Bypass reliance on cookies or browser data: Using wallet signals and on-chain actions to create anonymous yet highly relevant targeting profiles. This respects user privacy while maintaining precision (Blockchain App Factory).
• Leverage smart-contract-based delivery and tracking: Ensuring transparency and verifiability in how impressions and clicks are reported. Advertisers can independently verify ad performance without relying on centralized dashboards (Blockchain Ads).

These features allow you to build a performance marketing engine that’s designed to scale with the ecosystem you are in.

Also See: Top 10 Crypto Ad Networks

Targeting Crypto-Native Users Without the Noise

Web3 users don’t fit into traditional ad buckets and are segmented more by ecosystem than demographic. Crypto ad platforms are built for that reality. You can target people already active in DeFi, NFTs, DAOs, or gaming communities—not just general “crypto enthusiasts.”

TheseWeb3 advertising networks let you define ad sets for those verticals and help focus budget where relevance matters. You’re not shooting into the unknown—you’re showing up in feeds where your audience is already browsing.

Some platforms extend this further by integrating with third-party tools to enable multi‑layered segmentation, think contextual interest plus past behavior tracking.

Here’s how to make it actionable post–launch:

• Pick your verticals first: choose categories that fit your product: NFT collectors, DeFi users, L2 network users, etc.
• Map creatives to behavior: use content that speaks to what each group cares about (e.g., yield vs. mint vs. utility).
• Use consistent UTM tags: capture where traffic comes from, even when on‑chain data isn’t available.
• Layer with retargeting tools: follow up with users who’ve clicked or engaged using native retargeting or external tools.

Instead of casting a wide net, you’re placing ads directly in front of the wallets most likely to engage with and support your project.

Also See: Crypto Banner Ads: Best Places and Networks

Retargeting: Re‑engage Interested Users

Getting users to visit your site is only the beginning. Many will browse, engage and then drop off before taking meaningful action. Retargeting becomes essential in the crypto space, where trust and education often take time to build.

Web3 ad networks offer ways to re-engage warm leads without relying on third-party cookies, using crypto-native signals instead. While most don’t support full wallet-level retargeting by default, you can still run high-intent campaigns by connecting click behavior to on-site actions.

Here’s how to set it up:

• Retarget users who showed intent
  Use UTM parameters to track users who clicked through your ad, visited a landing page, connected their wallet, or engaged but didn’t convert. This data can be used to build retargeting audiences across crypto-native ad placements.
• Deliver context-specific creative
  Serve ads tailored to user behavior—e.g., reminding them to complete onboarding, revisit a staking flow, or mint before a deadline.
• Optimize for relevance, not reach
  Focus spend on users already familiar with your project instead of broad awareness. You’ll see higher conversion rates by doubling down on users who already took the first step.

Also See: Crypto Ad Network Attribution: How to Know What Actually Drove the Mint or Wallet Connect

Scaling Spend Without Wasting It

Once your project starts gaining traction, simply increasing ad spend isn’t the move. What matters is making every dollar more efficient as you go with your paid media strategy. The best crypto advertising networks give you the control to scale with intent, backed by real-time performance data.

Here’s how smart teams stay efficient as they grow:

• Watch the right signals
  Use built-in dashboards to track CTRs, conversions, and wallet activity in real time. When a campaign’s underperforming, you’ll see it early, so you can fix it instead of wasting days (or budget) wondering.
• Switch up your bidding as your goals change
  Need reach? Run CPM. Need users? Shift to CPC or CPA. Good networks make this kind of adjustment easy, so your spend lines up with what actually matters in the moment.
• Invest where returns are real
  If a certain audience, chain, or creative is outperforming, push more spend there. Optimize who sees them and where. That’s how you get compounding results instead of one-off wins.

Scaling ad spend in Web3 isn’t about pouring more fuel—it’s about aiming the fire where it burns cleanest. With the right tools, it’s not hard. It’s just deliberate.erformance-driven approach ensures your budget scales in sync with growth. Instead of guessing, you are optimizing based on real data, helping your project grow smarter, not just bigger.

Also see this podcast: Top Crypto Ad Networks | Are They Worth It?

Avoid Common Pitfalls in Web3 Ad Campaigns

Even with the best tools and strategies, Web3 ad campaigns can fall short if common mistakes go unaddressed. To get the most out of your budget and avoid unnecessary roadblocks, it’s important to approach campaign execution with clarity and precision.

Here are a few pitfalls to steer clear of:

• Avoid choosing ad platforms based solely on name recognition. A platform may be well-known in the crypto space, but that doesn’t guarantee it has the right audience for your project. Always evaluate platforms based on targeting capabilities, traffic quality, and transparency.
• Don’t rely solely on crypto-native channels. While Web3 ad networks offer unmatched precision, integrating select Web2 platforms, such as Google Display or Twitter Ads can expand your reach, especially when targeting broader segments or educating new users.
• Implement robust attribution tracking from day one. Without proper tracking in place, you won’t know which channels are driving real conversions. Set up wallet-based attribution, UTM tracking, and funnel analytics to ensure your data supports intelligent scaling.

By being proactive and strategic, you’ll avoid costly missteps and build a foundation for long-term performance. These small decisions make a big difference when you’re scaling in a fast-moving ecosystem like Web3.

Also See: Web3 LinkedIn Ads Agencies: Top 5 Services To Get More Leads

FAQs About Scaling Post-Lanch with Web3 Advertising Networks

What makes a crypto ad network different from Web2 PPC?
Crypto ad networks target wallets using on‑chain signals rather than cookies, making targeting more accurate and privacy‑respecting.

How do Web3 ad networks track performance without cookies?
Instead of using browser-based tracking, Web3 ad networks rely on wallet interactions and on-chain data. This enables more accurate attribution and performance tracking while respecting user privacy.

Is retargeting worth investing in after launch?
Absolutely. Retargeted campaigns can yield higher conversions and engage users who already show interest.

Can I use Web3 ad networks to promote token sales or staking programs?
Yes, many Web3 ad networks are optimized for campaigns tied to token launches, staking incentives and DeFi programs. Just ensure your messaging complies with platform policies and regional regulations.

How do I measure which ad formats and platforms to scale?
Use real‑time metrics such as CTR, CPA, wallet conversions and prioritize segments showing solid ROI.

What’s the average cost of running ads on a Web3 ad network?
Costs vary depending on the targeting criteria, ad formats, and platform reach. However, Web3 ad networks often offer more efficient cost-per-acquisition rates due to their precise targeting and wallet-level data.

Conclusion

Post-launch is when reality kicks in. Early hype fades, and what’s left is whether your product can stay visible to the right users and convert interest into growth. That doesn’t happen by dumping more money into the same playbook.

Crypto ad networks give you a way to keep your project in front of active, relevant users. You can adjust targeting, test creative, shift spend. And when the advertising platform is built for Web3 from the start, the strategy fits the space you’re actually operating in. Mintfunnel native ad platform gives you a way to stay in front of the right users as you scale. Paired with its PR distribution network, it also extends reach through trusted crypto media outlets, building the credibility that fuels long-term growth.

Scaling Post‑Launch Growth with a Web3 Ad Network appeared first on Coinbound.