What separates strong dApp development projects from the rest is the discipline to make deliberate choices early and to understand what each one costs.

In this article we aim to help you with some key considerations before writing your first line of code. I’ll cover development frameworks, critical tradeoffs, and smart shortcuts that can accelerate your roadmap without sacrificing quality or security.

What Is a dApp and Why It Changes the Game

A dApp (decentralized application) is a software built to run on a blockchain or peer-to-peer network, rather than on centralized servers. This structure gives users direct interaction with smart contracts and on-chain data, removing the need for intermediaries. Because of that, dApp development involves different design constraints: security, composability, gas efficiency, and network compatibility all matter from the start.

Because dApps are powered by smart contracts, every interaction with the blockchain involves a transaction:

• Each state change comes with a cost, most often in the form of gas fees.
• You need to decide what data to store on-chain versus off-chain, as on-chain storage is expensive and limited.
• Upgrading contracts is more complex and risky, especially once they are deployed and interacting with user funds.
• User experience becomes more intricate, often involving wallet connections, transaction signing and variable network latency. (more about wallet UX here)

These constraints make foundational decisions hard to reverse. A clean setup reduces complexity across your entire stack. A bad one locks in trade-offs that get more expensive over time.

Also see: How Much Do Blockchain Development Companies Cost?

dApp Development Frameworks: Your Tooling Backbone

Framework choice directly affects your dev team’s speed, test coverage, and ability to scale across networks. Some frameworks offer out-of-the-box workflows for common tasks; others give you more control but expect more setup. Depending on your team’s experience level, preferred languages, and deployment targets, the best fit can vary widely.

Below are some of the widely used frameworks and what they bring to the table:

Hardhat

Hardhat is a highly flexible, plugin-based development environment designed for Ethereum. It includes a local blockchain for testing, powerful debugging tools, stack traces and seamless support for Solidity. Its extensive plugin ecosystem and integrations with tools like Ethers.js make it a go-to choice for many modern dApp teams.

Truffle Suite

As one of the original dApp development toolchains, Truffle is well-established and user-friendly. It offers built-in support for smart contract compilation, migrations and testing. Truffle also includes Ganache, a personal blockchain for testing and development. While it’s a bit more monolithic than Hardhat, it’s still widely used in enterprise projects.

Foundry

Foundry is a fast and efficient toolkit built with a focus on speed and performance. It’s ideal for developers who prefer Rust-like syntax and lower-level control. Foundry excels in Solidity-based testing, scripting and deployments, and it’s becoming increasingly popular for performance-sensitive projects.

Embark

Embark offers a more opinionated, high-level framework that supports full-stack dApp development. It integrates decentralized storage (IPFS), communication layers, and smart contracts into one cohesive workflow. This can be ideal for teams looking to handle everything in one tool, from deployment to storage.

Brownie / Web3.py

Brownie is a Python-based development environment for Ethereum smart contracts. If your team prefers Python, this is the best way to stay within that ecosystem. It offers a clean interface for scripting, testing, and interacting with contracts using Web3.py.

DappTools

DappTools is a collection of minimalist, command-line-based tools for Ethereum developers. It’s ideal for those who want full control and are comfortable with a lower-level workflow. While it has a steeper learning curve, DappTools appeals to power users who prioritize security and performance over convenience.

For a regularly updated list of frameworks and their ecosystem support, check out Ethereum.org’s developer tools section. Keeping tabs on new tools can help you stay agile as the ecosystem evolves.

Also see: Top Smart Contract Development Companies

Tradeoffs You’ll Have to Own

Every dApp forces early decisions that come with real consequences: on-chain vs off-chain logic, speed vs audit depth, gas efficiency vs maintainability. There’s no clean blueprint. Most tradeoffs depend on your use case, risk tolerance, and how your team builds. What works for one project can create bottlenecks or vulnerabilities in another. The key is being intentional, understanding what you’re optimizing for, and where you’re willing to compromise.

Here are a few tradeoffs you’ll almost certainly need to navigate as your dApp moves from prototype to production.

On‑chain vs Off‑chain

You have to decide what logic lives in smart contracts and what runs off chain (in servers). On‑chain gives trustlessness and transparency, but every operation costs gas. Off chain gives flexibility and speed, but reintroduces centralization risk.

A typical pattern: keep state and expensive operations off chain, but validate important checkpoints on chain.

Security vs Speed

You might be tempted to ship fast. But bugs in smart contracts are costly or even irreversible. A rigorous audit, test coverage and formal verification can slow you down, but they are essential. Even post-launch, you shall need to monitor and patch with care.

Upgradeability vs Immutability

Immutable contracts are more secure (less surface for change). But many dApps need upgrades or new features. Proxy patterns (e.g. EIP‑1967, Transparent Proxy) help, but they add complexity and risk. Decide early whether upgradeability is essential for your business path.

Gas Efficiency vs Readability

You can heavily optimize code to reduce gas, but over‑optimizing makes your code harder to read and maintain. Sometimes a slightly less efficient approach is better if your dev team can understand it and fix bugs more reliably.

User Experience vs Blockchain Realities

Users expect Web2‑level speed and convenience. But blockchain brings latency, transaction confirmation delays, and wallet flows. To reduce friction:

• Use meta‑transactions or gas relayers (users don’t need to hold gas).
• Show pending states transparently.
• Batch operations or offload nonessential actions.
  

Smart Shortcuts & Productivity Hacks

You don’t always have to build everything from scratch. Here are shortcuts that can save weeks or months:

1. Open‑source boilerplates / templates
   Many communities publish dApp templates (front + contracts). Use scaffold projects (e.g. scaffold‑eth, Hardhat starters) as your starting point.
   
2. Leverage audited libraries
   Instead of writing access control or token logic from scratch, use battle‑tested libraries like OpenZeppelin. That reduces risks and speeds delivery.
   
3. Use relayers / abstraction services
   Use services that abstract gas payments or let users interact without having ETH. They let you hide gas pain from initial users.
   
4. Deploy on testnets / forked mainnet environments
   Use mainnet forks locally to simulate real interactions before deploying broadly.
   
5. Monitoring, alerting, and rollback plans from day one
   Don’t wait until after launch. Set up logging, error handling and contingency plans so you can respond quickly.

Design and Growth Should Be Treated as Core Infrastructure

Working with a crypto design agency early lets you solve product, UX, and conversion issues while you’re still shaping the app—not after users bounce. Wallet flows, onboarding, token permissions, and micro-interactions all affect whether someone trusts and uses your dApp.

Inbuco handles design, branding, and full-stack development in parallel, so visual and functional layers stay aligned. For teams ready to grow, Coinbound is the leading crypto marketing agency who’s Web3 design team focuses on what converts: clear flows, trust-building UI, and marketing creative that matches user expectations.

Ignoring design until post-launch slows everything down. Build it into your foundation.

Also See: Top 5 DApp Listing Websites

Sample Development Roadmap

Here’s a lean roadmap for dapp development:

1. Define core on-chain logic, token model, and upgradeability strategy
2. Select a smart contract framework (e.g. Hardhat, Foundry) and configure local dev environment
3. Write and test smart contracts (unit + integration tests)
4. Build a frontend prototype with wallet connection (e.g. Ethers.js, Wagmi, Web3Modal)
5. Deploy to testnet or forked mainnet for staging
6. Finalize test coverage and perform internal QA
7. Conduct external security audit and apply fixes
8. Deploy to mainnet with monitoring tools (e.g. Tenderly, Etherscan alerts)
9. Track usage, gather feedback, and push updates (if upgradeable)

At each milestone, consult Web3 marketing and growth teams so the roadmap integrates acquisition, retention and token incentives.

FAQs about dApp development

Which framework is best for a beginner?
Hardhat is often easiest to start with, due to its plugin architecture and strong community support.

Can I avoid audits if I test thoroughly?
No. Even the best testing often misses edge cases. Audits (or formal verification) are essential for production chains.

Should I deploy a proxy pattern from day one?
Only if you plan to evolve features that can’t all be conceived at the start. Otherwise immutability simplifies security.

What’s a gas relayer or meta‑transaction?
They allow your application to sponsor gas on behalf of users so users don’t need native tokens.

Also See: 9 Growth Hacks for Driving Organic Traffic to Your DApp Website

Final thought

The mechanics of dApp development are well-documented. The hard part is knowing what to prioritize when everything feels urgent—contracts, UX, audits, token design, community, launch. There’s no universal playbook, but misalignment between teams, timelines, and tooling is what slows most projects down.

Web3 doesn’t give much margin for error. Gas inefficiencies cost money. Bad onboarding kills retention. Upgrade paths get locked the moment you hit mainnet.

That’s why the most successful teams bring strategy into the build phase. At Coinbound, we work with crypto projects to connect product, design, and growth from the beginning, so what you ship actually gets used, shared, and scaled.

If you’re building something worth putting on-chain, make sure the rest of it holds

What to Know Before Building a dApp: Frameworks, Tradeoffs, and Shortcuts appeared first on Coinbound.

You’re not looking for exposure. You’re looking for signal.

Also see: How to Vet a Crypto Ad Network Before You Burn Budget

What “Niche” Actually Means in Crypto

In this context, “niche” doesn’t mean small. It means specific. You’re not targeting “crypto users.” You’re targeting:

• Developers building on L2s
• DAO operators managing multi-sigs
• Onchain creators using programmable media
• DeFi contributors experimenting with new primitives
• Users participating in early governance experiments

You have a defined ICP that might be <10,000 people globally, but they matter.

So when you’re evaluating paid ad channels, don’t ask how many impressions they can deliver. Ask:

• Who is actually seeing the ad?
• Does this align with how our users discover new tools or protocols?
• Is this channel embedded in a community or behavior that already overlaps with our audience?

1. Find Channels Where Your ICP Is Already Active

Just because your target audience could be on a platform doesn’t mean they’re paying attention there, or that they’re in the right mindset to act.

Here’s how to check:

• Is there ongoing discussion relevant to your category, or is it just giveaways and recycled announcements?
• Are they running real AMAs, deep dives, or protocol explainers that match your audience’s technical level?
• Do users interact organically (tagging, commenting, resharing), or is most of the content one-way?

You’re looking for channels where your audience is already thinking, asking, or building around the kind of product you offer. You’re looking for intent-rich environments and relevance.

2. Check for Structural Compatibility

Most crypto ad networks were built to move volume. That usually means banner inventory, limited segmentation, and CPM-based packages with minimal targeting control. For niche projects, that structure doesn’t hold up.

Here’s how to evaluate whether a crypto ad network is worth testing:

• Can they segment beyond “crypto”?
  Ask if they offer targeting by chain, user type (DeFi, gaming, infra), or geography. If they can’t go deeper than “web3 audience,” they’re too broad for your use case.
• Do you have placement-level control?
  Can you choose where your ad appears—or are you buying into a blind bundle? For specialized teams, context beats volume every time.
• Do they support attribution and funnel tracking?
  If the network can’t provide source-level data (UTMs, gated flows, post-click conversions), there’s no way to validate if your spend is driving actual outcomes.

If the structure doesn’t support targeting, control, or performance insight, it’s not a real opportunity for niche crypto projects.

3. Know Where the Traffic Actually Comes From

If you’re buying ad placements, you need to know how that traffic is sourced—and whether it aligns with your audience. It’s not enough for a crypto ad network to say they reach “web3 users.” You’re not running awareness campaigns. You’re buying access to a specific type of user with specific context.

Here’s what to ask when reviewing any ad network:

Is the traffic delivered on owned properties or resold through third-party inventory?

If they own the media (newsletter, site, app, dashboard), you know where your ad runs. If it’s resold or aggregated, you’re buying into a bundle with no control—and no way to isolate performance.

Can you choose specific placements or audience segments?

Even if you can’t target users by chain or protocol type, you should still be able to test by placement and compare outcomes. If everything is bundled and opaque, there’s nothing to optimize against.

Can they show you how traffic behaves after the click?

Ask if they support source-level tracking (UTMs, post-click attribution, gated flows). If not, there’s no way to tell which placements worked. And if you’re operating with a niche ICP, you don’t have the budget to test blindly.

A crypto ad network like Mintfunnel lets you track how users move through a gated funnel from specific ad sources.

4. Evaluate Based on Funnel Intent, Not Platform Type

The value of an ad channel it’s in how well it matches the decision you’re asking someone to make.

Before evaluating platforms, clarify:

• What’s the offer? (signup, mint, validator onboarding, doc visit, etc.)
• What kind of decision does it require—fast and casual, or high-trust and technical?
• What context does someone need to be in to say yes?
  

Then identify channels where that behavior already happens naturally.

Examples:

• If you’re recruiting validators, go where staking mechanics and node infra are already being discussed—not generic trader communities.
• If you’re onboarding early creators, look for places where tools and contracts are actively shared—not just where assets are sold.
• If you’re targeting devs, traffic alone won’t help—you need attention on docs, GitHub, or ecosystem-specific technical content.

The best ad opportunities reflect the action you want. If there’s a mismatch between your ask and the user’s mindset in that channel, the ad won’t convert, no matter how targeted it looks on paper.

5. Validate Through Controlled Discovery

You don’t “identify” a good opportunity by reading a media kit. You identify it by pressure-testing it before the spend.

Here’s how:

• Ask for performance benchmarks specific to your ICP, not generic CTRs
• Propose a test with a capped spend and gated funnel (custom LP, waitlist, wallet connect)
• Validate: did anyone qualified actually move?

If they resist a pilot test or only sell bundled exposure, you’ve identified an ad channel that works for generalist hype, not specialized growth.

6. Map Opportunities to Actual User Flow

Strong ad performance depends on alignment, not just between the message and the audience, but between the ad experience and the action you want users to take.

Before you commit to any channel, ask:

• Does the platform reflect your user’s actual behavior?
  For example, if your user base discovers tools through governance dashboards, developer hubs, or protocol feeds, your ads should live there.
• Does the format support the action you want?
  If your goal is to drive signups, mints, or wallet connections, the ad needs to lead to a page that can capture that intent.
• Can you measure what happens after the click?
  Without visibility into conversion paths, there’s no way to validate if the channel fits your growth model.

This is where networks like Mintfunnel are built differently: combining ad delivery with wallet-aware funnels and source-level tracking. It’s especially useful when running campaigns in ecosystems that lack attribution infrastructure.

If It’s Not Built for Performance, It’s Not a Real Opportunity

For niche projects, you need channels that:

• Give you control over who sees your message
• Align with the behavior and context of your actual users
• Offer measurable outcomes tied to conversion, not just clicks

For crypto teams, especially those with specific audience targets or short timelines, the ability to qualify paid channels before spending matters more than reach.

Coinbound is a Web3 marketing agency that works with projects to make these decisions faster and with better context. They don’t sell traffic. They help teams:

• Prioritize where to test first
• Avoid low-signal partners
• Build campaigns that are measurable from day one.

How to Identify the Best Crypto Advertising Opportunities for Niche Projects appeared first on Coinbound.

For marketing teams at crypto projects, this shift unlocks a new playbook. DeFi tools allow brands to offer on-chain rewards, create token-based communities and design self-sustaining loyalty ecosystems that go beyond points or perks. When users are directly involved in the growth and governance of a platform, their loyalty is deeper and longer lasting.

Also see: The Best Crypto User Acquisition Agencies for Wallets and Exchanges

In this guide, we will discuss five actionable, DeFi-powered strategies to build stronger relationships with your community and to help position your project as a trusted brand in the decentralized world.

1. Token-Backed Rewards and Utility

Offer users real-world value through your token’s utility ecosystem. Go beyond speculative value by building features that reward users for holding and interacting with your token. Enable staking to earn passive income, introduce governance voting to give users a voice in key decisions, or create loyalty tiers that unlock exclusive benefits based on token holdings.

For example, BNB’s success was driven in part by its utility model. Users received fee discounts on Binance, early access to token sales, and other perks, all tied to holding BNB. Over time, the token’s use case expanded into DeFi apps, payments, and NFT platforms.

Turn your token into a functional asset rather than just a trading instrument and you’ll encourage long-term participation and user loyalty.

Also See: The Best Defi Marketing Channels to Consider

2. Community Incentives via Tokenized Access

If you want your community to stick around, and do more than just retweet giveaways, you need to give them earned access to something they actually care about. Create token-gated channels, early access to features, exclusive NFT badges, or governance privileges for loyal users, rewarding them both materially and socially. Show people that their attention and effort aren’t being taken for granted.

The point is to build layers of access where deeper commitment unlocks deeper value. If someone’s contributing weekly feedback, shipping memes, or onboarding new users, they shouldn’t just get a thank you. They should feel like part of the inner circle.

In this model, tokenized access flips the dynamic. You’re not chasing engagement; your users are chasing opportunities to contribute because they know it matters.

3. DeFi Yield Farming Collaborative Campaigns

Most yield farming campaigns are noise: unsustainable, misaligned, and over by the time the dashboard updates. If you’re running a DeFi project, or trying to grow one, there’s a better way to use yield: not just to attract wallets, but to build lasting collaboration and activity.

Partner with DeFi protocols that complement your value prop. Then structure rewards around actions that support real growth: liquidity provision that deepens your markets, staking that supports governance, or farming tied to specific product usage. These campaigns create real, on-chain engagement that gives users a reason to stay active and invested.

If your token only pumps while emissions last, you’re not building anything. But if rewards guide users toward sticky actions, like holding, contributing, or bringing others in, you turn farming into a growth engine instead of a flash-in-the-pan.

Collaborating with reputable DeFi platforms also expands your project’s exposure to new communities, building cross-platform recognition. These campaigns position your brand as both dynamic and collaborative, deepening trust and reinforcing your place in the broader DeFi landscape.

Also See: DeFi PR: A Comprehensive Guide for Companies and Investors

4. Integrate With DeFi Aggregators and Wallet Tools

Get featured on trusted DeFi aggregators like DeFiLlama, DappRadar or CoinGecko to significantly increase your project’s visibility and brand credibility. These platforms are go-to resources for users looking to discover new DeFi protocols, compare data, and evaluate legitimacy. Listing your project on them not only increases exposure but also signals transparency and reliability.

Being present on these aggregators helps position your brand alongside other established DeFi players. It allows users to track your project’s metrics like TVL, token price, and activity, which can build long-term trust. Coinbound often highlights the importance of visibility across these ecosystems as a crucial step in any DeFi marketing strategy. When your project appears in the same discovery pipelines as top protocols, it reinforces brand credibility and encourages deeper engagement from new users.

Also See: How to Increase Liquidity for a DeFi Platform | Guide and Tips

5. Educational Content Around DeFi Use Cases

Invest in clear, use case content that breaks down complex DeFi topics into easy-to-understand formats. Many potential users are curious but overwhelmed by technical jargon and steep learning curves. By offering educational resources that simplify the journey, you not only attract new users but also earn their trust.

Consider publishing blog posts that walk through your platform’s features, video tutorials that demonstrate how to stake or swap tokens, host AMAs that answer real-time questions and explainers that connect your utility to broader DeFi trends.

Each piece should tie directly to your token, protocol or ecosystem to drive both understanding and action. Educational content doesn’t just inform, it builds authority, encourages participation and nurtures a more loyal, knowledgeable community.

Also See: Best DeFi Newsletters to Subscribe To

Why These Strategies Work

DeFi-native loyalty strategies succeed because they tap into user psychology, financial incentives, and the ethos of decentralization. Unlike traditional marketing, which often relies on push tactics and centralized rewards, these approaches are built around transparency, ownership, and mutual value creation.

• Tangible on-chain rewards make users feel directly valued for their engagement. Whether through staking, yield farming, or token access, the rewards are real, measurable, and often tradable.
• Token-gated experiences create exclusivity and belonging. Users aren’t just customers, they are stakeholders with privileges tied to their level of involvement.
• Education builds trust. When users understand how to interact with your platform and why it matters, they are more likely to stay, advocate for your brand and invite others in.
• Aggregator exposure boosts legitimacy. Being featured on trusted platforms places your brand in front of high-intent users who are already exploring the DeFi landscape.
• Collaborative campaigns expand reach. Partnering with other protocols shows that your project is integrated, active, and respected in the broader ecosystem.

In short, DeFi loyalty strategies align incentives between projects and users, creating sustainable, long-term engagement rather than short-term clicks or hype.

FAQs About DeFi Brand Loyalty

Q: What is “DeFi brand loyalty”?
It’s the emotional and behavioral commitment users feel when they gain utility, ownership  and trust through a DeFi project’s offerings.

Q: How do token rewards differ from traditional loyalty programs?
Token rewards offer on-chain utility, governance, and sometimes even financial upside making the experience more integrated and decentralized.

Q: Can small projects use these tactics?
Yes. Start with token-gated access or educational content and gradually integrate staking or aggregator listings as you grow.

Q: Are there risks in yield farming campaigns?
Yes, ensure security, clear communication and transparency to maintain trust and avoid misunderstandings.

Final Take

Loyalty in DeFi doesn’t come from “community”; it comes from mechanics, from aligning incentives with behavior that actually matters. Sustainable DeFi growth comes from users providing liquidity, participating in governance, using the product regularly, and inviting others who will do the same.

The challenge isn’t knowing this. It’s building systems that hold up: rewards that can scale, partnerships that bring real users, content that drives action, and tools that show up where users are already paying attention.

Loyalty can’t be manufactured with short-term plays or vanity metrics. If your strategy is all points, perks, and giveaways, you’ll end up optimizing for people who leave the second it stops being easy.

You’ll need to test, adjust, and pay attention to how users actually behave, but teams that do this well are contributing to a more engaged and resilient decentralized future. Start small, experiment with what resonates and let loyalty grow naturally from the value you provide.

Need Help Making That Happen?

Coinbound helps DeFi teams turn these strategies into real outcomes—through campaigns, content, ecosystem growth, and user acquisition that’s designed for scale. Talk to us if you’re ready to grow with intent.

5 Ways to Use DeFi to Build Brand Loyalty in Web3 appeared first on Coinbound.

This list is not a generic roundup of the “best” crypto tools or agencies. It’s a curated set of options for what a functional, scalable Web3 marketing stack looks like in 2025. It brings together agency partners and tools that serve distinct, complementary purposes. 

What matters is knowing when to rely on internal tools and when to activate external support. This article will help you draw that line clearly.

There’s no ranking here. Each recommendation is included for a specific role in a modern crypto marketing setup. The big takeaway: Winning teams in 2025 are not choosing between tools and agencies. They’re using each for what it does best.

Key Takeaways:

3 Irreplaceable Agency Capabilities In-House Tools Can’t Replace

Crisis Management and Reputation Defense

No AI tool will save the day when the narrative gets away from you. Such critical moments need real-time relationships with journalists. They demand the experience to know what messaging worked during past hacks, bankruptcies, and market meltdowns. The best agencies don’t just know the PR crisis management playbook, they helped write it. They can coordinate with legal and compliance teams while handling media pressure and social sentiment at the same time.

Monitoring tools might detect a problem, but they won’t solve it. Only real human coordination and trust-based relationships can change a breaking news cycle in your favor.

High-Stakes Relationship Management

Crypto’s most valuable relationships aren’t built on spreadsheets. Web3 marketing agencies with years of experience bring deep C-level access at exchanges, media houses, funds, and influencer networks. They’ve invested in this relationship capital long before your campaign was on the roadmap.

Whether it’s getting your founder on a major podcast, landing a listing conversation with a tier-1 exchange, or bringing a skeptical investor onboard, these wins happen through trust. CRM tools can track who you know, but they can’t create trust from scratch.

Strategic Narrative Development

Web3 markets move fast, but timing still matters. Great agency partners understand where the market is in the cycle and how to position your story within that context. They can analyze competitors, craft a differentiated message, and turn complex tokenomics into narratives that resonate across different crypto audience segments.

Content generation tools can spin up copy. But they don’t understand positioning. They can’t anticipate how investors or developers will react to your story. That level of judgment comes from experience—not automation.

Core Tools Crypto Teams Should Own

Real-Time Community Intelligence

A strong community isn’t just about vibes. It’s about having the systems to read and respond to what’s actually happening. MEE6 and Carl-bot help automate moderation and provide valuable trigger-based insights inside Discord. On-chain activity monitoring through platforms like Dune Analytics offers a direct window into wallet and protocol behavior.

Beyond that, you need structured sentiment loops. That means creating regular feedback touchpoints and capturing data across channels. Community is your early warning system and your fastest growth engine when you have the right tools to listen.

Performance Attribution and Optimization

If you’re spending money on growth, you need visibility on what’s working. Spindl helps track on-chain behavior and user journeys after the click, offering a more complete picture than traditional analytics. Zealy enables structured engagement measurement through quests and challenges. 

Building a feedback loop helps you invest more efficiently and scale faster with fewer mistakes.

Read more: Web3 Analytics Stack: How to Build an Attribution System Without Google Analytics

Brand and Message Control

You can’t scale if your message is fragmented across ten channels. The same tools used for attribution also help you ensure consistency across touchpoints. They give you control over how your crypto brand is experienced in the wild and help you course-correct in real time.

In a world where misinformation spreads fast and attention is short, controlling your narrative at every level is non-negotiable.

Web3 Marketing Agencies That Combine Strategy With Infrastructure

Coinbound

Coinbound combines top-tier crypto marketing and PR services with in-house tools. From their crypto influencer network to Discord community infrastructure and MintFunnel for PR distribution, they help you move fast while keeping control. It’s an agency designed for operators.

Serotonin

Serotonin brings sharp positioning strategy to early-stage launches and embeds analytics into every campaign. Their team knows how to shape perception and prove results at the same time.

Wachsman

Wachsman excels in regulatory messaging and financial media. They’re the go-to for complex products that require credibility in traditional outlets and investor circles.

Transform Group

Transform Group is a strong choice when you need crisis comms or major institutional coverage. They’re veteran operators in the crypto media space.

X10 Agency

X10 Agency specializes in DeFi marketing and technical storytelling. If your protocol is complex and developer-focused, they’re one of the few that can translate it into growth.

Red Flags to Watch

Be cautious with marketing and public relations agencies that limit your access to campaign data or insist on owning the entire community stack. That’s not partnership, it’s lock-in.

Any web3 marketing agency that dismisses the need for attribution tools is a risk. Real performance tracking isn’t optional, and no one should be afraid of transparency.

Building a Functional Growth Stack: What to Own vs. What to Outsource

If it requires speed, constant iteration, or daily visibility, you need to own it. That includes performance dashboards, community management systems, and campaign operations.

If it requires strategic positioning, relationships, or the ability to handle high-stakes situations, it belongs with a partner. Crypto marketing agencies are best used where judgment, experience, and trust are required.

Avoid overlap. Don’t pay an agency to do what your internal stack already handles better. But don’t waste cycles trying to build something in-house that takes years of relationship-building or market context to get right.

Audit Your Stack: Where Tools Stop and Partnerships Start

Use this checklist to clarify what to own internally vs. what to outsource:

• Map your current workflow
  
  • Identify where you need real-time control or constant iteration.
  • Flag functions like community engagement, ad performance tracking, and content scheduling—these are typically must-own.
    
• Separate strategic functions
  
  • List activities where external experience and perspective are more valuable than speed.
  • This includes market positioning, investor messaging, and earned media placement—areas where experienced partners perform better.
    
• Evaluate agency integration
  
  • Check if your crypto marketing agency is using infrastructure you don’t have internally.
  • Confirm whether they’re sharing the data and rationale behind their decisions.
  • A good agency should plug into your stack, not operate separately from it.
    
• Look for friction points
  
  • Are you manually transferring data between systems?
  • Can you reconcile your agency’s reports with your internal dashboards?
  • If not, you’re losing efficiency—and probably missing insights.
    
• Final check: alignment
  
  • Do your tools and marketing partners complement each other?
  • Are both contributing to faster, smarter execution?
  • If the answer isn’t clear, it’s time to realign.

Final Take: Stack for Control, Partner for Strategy

The most effective crypto teams in 2025 are not choosing sides. They are building marketing systems where every part is doing what it’s best at.

Internal tools provide speed, control, and clarity. Crypto marketing and PR agencies provide strategic guidance, creative firepower, and access to networks that tools can’t touch. Put them together and you get execution that’s fast, smart, and high-impact.

If you’re rethinking your stack or planning a major campaign, Coinbound can help. We bring the experience of a proven agency team and the tools to keep you in control. Let’s talk about how to build the right setup for your next stage of growth.

The Best Crypto Marketing Tools & Agency Partners for 2025 appeared first on Coinbound.

With new protocols launching regularly and users becoming increasingly selective, simply building a functional product is no longer enough. Projects must actively communicate their value, build trust with potential users, and cultivate a loyal community that contributes to long-term sustainability.

Effective marketing in DeFi isn’t about gimmicks or short-term hype; it’s about creating meaningful connections, educating users, and establishing credibility in a decentralized environment. The right strategy can elevate your project from obscurity to industry relevance, helping you attract liquidity, increase platform usage, and secure your place in the broader DeFi ecosystem.

In this guide, we will explore six essential DeFi marketing strategies to boost your project’s visibility.

Key Takeaways:

• Learn the importance of cultivating engaged user groups and how to structure community spaces that drive ongoing participation and advocacy.
• Discover how educational content can turn technical topics into user-friendly resources that boost both trust and organic traffic.
• Understand how collaborating with DeFi influencers and KOLs can rapidly increase your project’s credibility and reach within niche crypto communities.
• Explore how to align user actions like staking, liquidity provision, and content creation with your project’s growth objectives using well-structured rewards.
• Get practical tips on using crypto-specific ad networks to reach high-intent users in a privacy-compliant, scalable way.
• Find out how listing on aggregators and integrating with popular wallets can increase visibility, build legitimacy, and drive new user acquisition.
• Walk away with a cohesive marketing strategy that brings together community engagement, content, partnerships, advertising, and platform integrations to support sustainable growth.
  

1. Community Building: Create a Tribe, Not Just Users

DeFi projects succeed or fail based on community momentum. While technical innovation and tokenomics matter, they are often not enough on their own. What truly propels a DeFi protocol forward is the energy and loyalty of its user base.

Members of an engaged community become evangelists who promote the Web3 project across social channels, provide real-time feedback that helps improve the product, and participate in governance decisions that shape its future. They test features, report bugs, write tutorials, and even defend the protocol during market downturns or scrutiny.

When users feel like stakeholders, they are more likely to stay engaged, contribute value, and promote the project to others. In a decentralized environment, your community is your marketing engine, QA team, and support network.

Also see: Web3 Community Management Guide: Tactics That Actually Work in 2025

How to Execute

• Launch vibrant Telegram, Discord, or Circle channels segmented by goals (e.g., staking help, governance discussions, dev support).
• Host regular live sessions, AMAs, governance town halls, and product roadmap previews.
• Add token-gated perks, exclusive channels, NFT badges, and early access, so your most passionate users feel rewarded.

Don’t just broadcast, build feedback loops where community suggestions influence protocol updates. 

Also see: How To Market Your DeFi Project

2. Educational Content & Thought Leadership

Complex DeFi concepts like Liquidity Pool tokens, yield farming and impermanent loss can deter adoption, especially among newcomers unfamiliar with blockchain terms. These users often find themselves overwhelmed by technical documentation, uncertain interfaces, and vague whitepapers, which can create hesitation or mistrust.

Without clear guidance, even the most innovative protocols risk losing potential users before they ever engage with the platform.

Thought leadership pieces such as security audits, tokenomics breakdowns, and industry trend reports will position your team as credible experts in the space. This will not only build trust among early adopters but also attract institutional attention.

In short, educational content can convert interest into engagement and transform confusion into conviction.

How to Execute

• Produce detailed blog posts, infographics, video tutorials, and explainers.
• Target both high-intent (e.g., “how to stake tokens”) and long-tail niches (e.g., “how to migrate liquidity between chains”).
• Position your team as industry thought leaders with quarterly reports, audit breakdowns, or deep dives into novel tokenomics.

Also see: How To Attract Liquidity for a DeFi Platform

3. Influencers & KOL Partnerships

Trust is key in DeFi, especially when users are often ask to deposit significant funds into smart contracts without traditional safeguards or oversight. Given the frequency of hacks, rug pulls, and poorly audited protocols, users have become understandably cautious. That’s where third-party validation, especially through influencers and Key Opinion Leaders (KOLs) plays a vital role.

Also see: Building Trust in Web3: How Marketing Agencies Help Overcome Industry Skepticism

Influencers who are well-respected in the DeFi and crypto space can provide the social proof needed to overcome doubt. When they publicly support or use a protocol, their endorsement signals credibility to their followers. This isn’t about hype for the sake of it, it’s about leveraging trusted voices within niche communities to introduce your project with authenticity and transparency.

How to Execute

• Choose influencers with aligned audiences: macro for awareness, micro for niche trust, plus DeFi-native creators.
• Co-create content: walkthroughs of your dApp, token giveaways, or live walkthrough videos.
• Tie influencer activations to on-chain events: protocol launches, LP reward campaigns, or inaugural yield drops.

Also see: Web3 Influencer Marketing Tactics

4. Token‑Gated Rewards & Airdrops

Token incentives align user behavior with project goals by providing tangible rewards for actions that support the growth and stability of a DeFi ecosystem. In a decentralized environment, where there’s no central authority to enforce participation, incentives become the glue that motivates users to engage in ways that benefit both themselves and the protocol.

Referral programs and social sharing bounties help expand reach organically, turning everyday users into growth agents by rewarding them for onboarding new participants. Similarly, content creation campaigns can amplify brand visibility by compensating community members for writing tutorials, recording videos, or translating documentation resources that not only educate others but also improve the protocol’s SEO footprint.

Well-designed tokenomics ensure that these incentives are sustainable, targeted, and adaptable. When users see a clear, rewarding path to participation, they are more likely to become long-term contributors rather than short-term speculators. In essence, token incentives are more than marketing tools, they are strategic levers that align decentralized participation with measurable growth outcomes.

How to Execute

• Launch a refer‑a‑friend bonus for new onboarding plus staking rewards for longer-term retention.
• Run bounty campaigns (bug-hunting, translations, social content) with token payouts.
• Publish campaign stats and feature top performers to reinforce transparency and boost loyalty.
  

5. Paid Advertising Through DeFi & Crypto‑Focused Channels

Mainstream advertising platforms like Google, Facebook, and Instagram impose strict regulations or outright bans on crypto-related ads, making it challenging for DeFi projects to run traditional paid campaigns. Compliance concerns, fraud prevention policies, and a lack of understanding of the crypto space largely drive these restrictions. As a result, many DeFi marketers find themselves unable to reach potential users through the most common and scalable digital channels.

This is where domain-specific crypto platforms that can offer ads placement step in. Crypto ad networks are built specifically to serve the blockchain and DeFi ecosystem, offering ad placements on high-traffic crypto websites, exchanges, wallets, and dApps. These platforms provide access to a highly targeted audience that is already familiar with crypto concepts, making them more likely to engage with your project.

By using crypto-native ad platforms, DeFi marketers can bypass the limitations of traditional platforms while gaining access to verified traffic, advanced targeting, and analytics tailored to Web3. This makes paid advertising not only feasible, but also highly effective when executed strategically within the crypto ecosystem.

How to Execute

• Test blockchain-centric ad platforms like Bitmedia or Mintfunnel; measure CPM, CTR, and conversions.
• Try on‑chain exposure: in‑wallet banners or DEX throughput campaigns.
• Run A/B tests: messaging (audits vs yield), creative formats, referral codes, LP boosts.

6. Aggregators, Listings & Integrations

DeFi aggregators, analytics platforms, and wallet integrations play a critical role in building credibility and expanding user acquisition for DeFi projects. In a space where new protocols launch frequently and user skepticism runs high, listing on trusted third-party platforms acts as a powerful trust signal. It demonstrates that your team has completed some level of verification, meets technical or operational standards, and has earned recognition within the broader ecosystem.

Aggregators like DeFiLlama, DappRadar, and CoinGecko centralize data on hundreds of protocols, allowing users to compare metrics such as total value locked (TVL), trading volume, yield rates, and network activity. These platforms not only increase your project’s visibility but also introduce it to users actively searching for new opportunities, essentially turning themselves into referral engines.

Similarly, integrating with popular Web3 wallets like MetaMask, Trust Wallet, or Coinbase Wallet enhances accessibility and user confidence. When users discover native support for your protocol in their preferred wallet, they experience smoother onboarding and view your platform as more legitimate. These integrations also unlock opportunities for co-marketing, in-wallet promotions, and future partnerships.

In addition to exposure, these listings and integrations offer long-term SEO value by generating high-authority backlinks to your website. When leveraged properly, they serve as both technical milestones and marketing assets, helping you gain trust, drive traffic, and convert new users from day one.

How to Execute

• Get featured on platforms like DappRadar, DeFiLlama, DeFi Pulse, with full metadata, charts, badges.
• Integrate your protocol with MetaMask, Trust Wallet, Rainbow, and cross‑chain bridges; publicize each integration.
• Share integration badges on your blog and social profiles to build credibility.

These six strategies work best when built into a cohesive, ongoing campaign, not treated as one-offs.

With Coinbound’s support, this framework transforms into custom campaigns engineered for Web3 success. We’ve helped DeFi projects activate communities, secure listings, and drive millions in TVL growth.

6 DeFi Marketing Strategies to Boost Project Visibility appeared first on Coinbound.

Understanding Liquidity in DeFi

Liquidity refers to the ease with which assets can be bought or sold in the market without causing significant price fluctuations. In the context of DeFi, liquidity is crucial for enabling efficient trading, lending, and other financial activities on decentralized platforms. High liquidity ensures that users can execute large transactions swiftly and at stable prices, thereby enhancing the platform’s overall usability and appeal.

The Role of Liquidity Providers (LPs)

Liquidity providers are individuals or entities that supply assets to liquidity pools on DeFi platforms. In return, they earn a portion of the transaction fees generated by the platform. LPs are vital for maintaining liquidity, as their contributions enable the platform to facilitate trades and other financial services effectively.

So, how can a DeFi platform attract liquidity? Let’s take a look at some of the options: 

Strategies to Attract DeFi Liquidity

Initial Liquidity Provision 

Kickstarting liquidity is essential for new DeFi platforms. One effective approach is for the project team to provide initial liquidity, creating a foundation for user participation. This can be achieved through mechanisms like auto-liquidity engines, which automatically inject liquidity into the platform. For instance, in March 2022, Stargate, a multi-chain bridge on the LayerZero protocol, auctioned 100 million of its native STG tokens and used the proceeds to establish initial liquidity, resulting in a total value locked (TVL) exceeding $4 billion across various blockchains according to data tracking site DeFi Llama. 

Offering Attractive Yield Incentives

Yield farming, also known as liquidity mining, incentivizes users to provide liquidity by offering rewards, often in the form of the platform’s native tokens. By distributing tokens proportionally to each user’s share in the liquidity pool, platforms can attract and retain LPs. It’s crucial to offer competitive and sustainable yields to maintain long-term engagement.

For example, platforms like Uniswap allow LPs to earn fees generated from trades within their pools, providing a continuous incentive for liquidity provision.

Mitigating Impermanent Loss

Impermanent loss occurs when the value of assets in a liquidity pool diverges from their value if held outside the pool, leading to potential losses for LPs. To mitigate this risk, platforms can:

• Offer Impermanent Loss Protection: Some platforms provide insurance mechanisms or compensation schemes to protect LPs from significant losses.
• Utilize Stablecoin Pairs: Pools containing assets with similar values, such as stablecoins, are less susceptible to impermanent loss due to their price stability.
• Implement Dynamic Fee Structures: Adjusting fees based on market volatility can compensate LPs for potential losses during periods of high price fluctuation.

Implementing Competitive Trading Fees

Sharing a portion of trading fees with LPs serves as an additional incentive for liquidity provision. For instance, Uniswap charges a 0.3% fee on every trade, which is directly distributed to LPs. By offering a fair share of transaction fees, platforms can attract more LPs and enhance liquidity.

Ensuring Platform Security and Reliability

Security is paramount in DeFi. Platforms must undergo thorough audits and implement robust security measures to protect user funds and maintain trust. Utilizing multi-signature wallets and decentralized governance can further enhance security and decentralization, making the platform more attractive to LPs.

While DeFi is revolutionizing finance, the sector struggles with hacks. The amount of money lost in hacks of DeFi projects more than doubled to $1.3 billion in 2021, according to Certik‘s “State of DeFi Security” research report.

Developing a Strong Community and Governance Model

Building an engaged community fosters trust and encourages user participation. Implementing decentralized governance models, where token holders can vote on protocol changes, empowers users and aligns their interests with the platform’s success. Active community engagement through forums, social media, and events can also drive liquidity by attracting more users and LPs.

Establishing Strategic Partnerships and Integrations

Collaborating with other DeFi projects, exchanges, and financial services can expand a platform’s reach and liquidity. Integrations with popular wallets and decentralized applications (dApps) can provide users with seamless access to the platform, thereby increasing user engagement and liquidity provision.

Implementing Transparent and Fair Tokenomics

Designing a transparent and fair tokenomics model is crucial for attracting and retaining LPs. This includes clear information on token distribution, vesting periods, and utility within the platform. Ensuring that early investors and team members have appropriate lock-up periods can prevent large sell-offs that may negatively impact liquidity.

Leveraging Marketing and Educational Campaigns

Educating potential users and LPs about the platform’s features, benefits, and incentives is essential. Utilizing defi marketing, webinars, tutorials, and social media campaigns can raise awareness and attract liquidity. Highlighting success stories and user testimonials can also build credibility and encourage participation.

If marketing DeFi isn’t something you are highly experienced in, you may want to hire a DeFi marketing agency.

Providing User-Friendly Interfaces and Tools

A seamless and intuitive user experience can significantly impact user retention and engagement. Offering comprehensive analytics, dashboards, and tools that allow LPs to monitor their investments and returns can enhance transparency and trust. Regular updates and improvements based on user feedback can further optimize the platform’s usability.

Case Studies: Successful Liquidity Attraction in DeFi

Uniswap: Uniswap, a decentralized exchange, has successfully attracted liquidity by implementing an automated market maker (AMM) model and offering LPs a share of trading fees. Its open-source nature and permissionless token listings have enabled a wide range of assets to be traded, further enhancing liquidity.

Aave: Aave, a decentralized lending platform, attracts liquidity by offering interest-bearing tokens (aTokens) to depositors, allowing them to earn interest in real-time. Additionally, Aave’s introduction of flash loans and unique features like credit delegation have drawn significant liquidity to the platform.

Challenges and Considerations

While attracting liquidity is essential, platforms must also consider the following challenges:

Regulatory Compliance: DeFi platforms operate in an evolving legal environment. Staying compliant with global and local regulations is critical to avoiding legal repercussions and maintaining trust among users. Transparent communication about adherence to regulations can also attract institutional liquidity providers.

Sustainability of Incentives: Offering high yields to attract liquidity may not be sustainable in the long term. Over-reliance on token emissions can dilute token value and reduce overall user interest. Platforms must strike a balance between competitive incentives and sustainable tokenomics.

Market Volatility: The inherently volatile nature of cryptocurrencies can impact liquidity. Platforms must account for these risks and offer features like stablecoin pools or hedging mechanisms to attract risk-averse liquidity providers.

Competition: With the growing number of DeFi projects, competition for liquidity is intense. Platforms must continuously innovate and differentiate their offerings to stay relevant and attract a loyal user base.

Actionable Steps for DeFi Projects

1. Start with a Clear Value Proposition: Clearly define what sets your platform apart. Whether it’s lower fees, innovative features, or a unique use case, a compelling value proposition will attract both users and liquidity providers.
2. Conduct Thorough Market Research: Understand the needs and preferences of your target audience. Tailor your strategies to attract specific types of liquidity providers, such as retail investors, institutions, or crypto-native users.
3. Foster Transparent Communication: Regular updates, transparent tokenomics, and open communication channels build trust among users. Platforms like Aave have demonstrated the power of clear communication in sustaining user engagement and liquidity.
4. Iterate and Optimize: Use data-driven insights to continuously refine your platform. Monitor liquidity metrics, user behavior, and market trends to identify areas for improvement and adapt your strategies accordingly.

Conclusion

Attracting liquidity for a DeFi platform is both an art and a science, requiring a combination of robust incentives, user-centric design, and strategic partnerships. By prioritizing security, sustainability, and transparency, platforms can build trust and foster long-term liquidity growth. As DeFi continues to evolve, staying ahead of trends and innovating to meet user needs will be critical for success.

This comprehensive approach not only ensures a strong foundation for liquidity but also positions your platform as a trusted and innovative player in the competitive DeFi ecosystem. Whether you’re launching a new project or optimizing an existing one, these strategies provide a roadmap for achieving liquidity and driving sustainable growth in decentralized finance.

How to Increase Liquidity for a DeFi Platform | Guide and Tips appeared first on Coinbound.

DeFi market is expected to reach $700B in market cap by the end of 2025. Challenging the conventional centralized banking system, it eliminates intermediaries like banks and financial institutions.

DeFi facilitates peer-to-peer transactions, granting individuals greater autonomy over their finances. 

In this DeFi marketing guide, I will share the top DeFi marketing strategies that help to highlight the unique characteristics of decentralized finance projects. 

What is DeFi Marketing?

DeFi marketing utilizes distinct promotional techniques and services designed for decentralized lending platforms, decentralized exchanges (DEXs), stablecoin issuers, yield farming platforms, and decentralized asset management platforms.

Blockchain financial services advertising attracts the right users to DeFi platforms at the right moment. 

Crypto finance promotion services involve activities like:

• Press Release 
• Social Media Promotion
• Community Management
• Bounty Campaigns
• Landing Page Optimization
• White Paper Preparation

Also See: The Complete Guide to Crypto Marketing 

Why Should You Market DeFi Projects?

Effective marketing for DeFi projects can: 

• Drive market growth and capitalize on the expanding interest in DeFi. 
• Attract users to utilize Decentralized Finance platforms and services, fostering adoption and network effects. 
• Garner attention from investors seeking opportunities in the Decentralized Finance sector. 
• Educate a broader audience about Distributed Finance concepts, benefits, and risks. 
• Establish trust and credibility within the Decentralized Finance ecosystem through branding and messaging. 
• Gain a competitive edge by differentiating DeFi projects from competitors. 
• Foster community engagement, feedback, and collaboration among users. 
• Expand the market by promoting the accessibility and utility of Distributed Finance. 
• Educate users and stakeholders about regulatory compliance measures. 
• Highlight the innovative features and functionalities of DeFi protocols. 
• Enhance liquidity and trading volumes by attracting more participants. 
• Boost token value and project growth through effective marketing initiatives. 
• Drive partnerships and collaborations within the DeFi ecosystem. 
• Showcase success stories and use cases to inspire confidence and adoption. 
• Adapt marketing strategies to evolving trends and market dynamics for sustained success.

Best DeFi Marketing Strategies in 2025

Use Blockchain-Based Advertising Networks

Blockchain technology is transforming the marketing and advertising sector by providing solutions to critical issues like data security and transparency.

As businesses recognize the potential of blockchain to revolutionize data management and consumer engagement, integration of blockchain into marketing strategies is on the rise.

Through harnessing its decentralized ledger technology, blockchain facilitates more efficient management of digital advertising data, resulting in enhanced insights, decreased ad fraud, and strengthened customer relationships.

Here are the top crypto ad networks you can use for DeFi marketing:

• Bitmedia
• Dot
• A-Ads
• Impression
• Adbit

Partner with KOLs and DeFi Influencers

Teaming up with Key Opinion Leaders (KOLs) and DeFi influencers is a smart move to boost your project’s visibility and credibility in the crypto world. 

Reach out with personalized proposals showcasing the mutual benefits of collaboration, such as expanded reach and enhanced credibility. 

Some of the top DeFi influencers are:

• Ty Smith
• DeFi Maestro 
• Jesse Eckel 
• Minty 
• DeFi Mochi 
• Alex Wacy 
• Darren Lau 
• Emperor Osmo 
• Ignas 
• Patrick Scott 
• Riddler 
• Andrew Moh 
• Stephen 
• Viktor DeFi 
• The DeFi Investor 
• Erik Voorhees

Also See: The Definitive Web3 Marketing Guide 

Invest in Long-Term DeFi SEO Strategy 

In the fast-moving world of DeFi, it’s crucial to make your project stand out. 

SEO can help your project rank higher on Google, attracting investors, founders, and industry leaders. 

Understand your audience, use the right keywords, optimize your website’s elements, get reputable websites to link to yours, and improve your website’s user experience.

By adapting to the latest SEO techniques, you can establish yourself as a thought leader to attract more qualified traffic to your website.

Here are the top tactics for perfecting your SEO strategy:

• Conduct keyword research for DeFi-related long-tail keywords. 
• Optimize website content with relevant keywords. 
• Improve technical SEO aspects like meta tags and site speed. 
• Build backlinks from reputable crypto and finance sites. 
• Utilize content marketing for thought leadership. 
• Monitor and adjust strategy for ongoing optimization.

Use Crypto Display Advertising 

Crypto advertisements are specifically crafted to reach target buyers in the cryptocurrency market. Blockchain and DeFi ads use unique ad channels to reach blockchain enthusiasts interested in digital finance. 

Before you begin your crypto ads campaign, you should understand who these ads are for. Reaching the right audience in the right channels and at the right time is crucial to maximize ROAS. 

Also See: Best Web3 Google Ads Agencies

Publish Your Articles on Medium and LinkedIn Pulse

After the recent March 2024 Google core updates, there are two websites that gained the maximum visibility. These two sites are Medium and LinkedIn. 

Publishing your articles on Medium and LinkedIn Pulse gives you a dual advantage in DeFi marketing.

Firstly, your content will rank higher on the organic search results. All you need to do is to publish well-written articles based on your target audience’s interests. By sharing insights, thought leadership, and updates about DeFi protocols or trends, you can receive significant attention from potential investors, partners, and customers. 

Secondly, these social media and blogging platforms provide access to a broad audience of crypto enthusiasts, allowing DeFi businesses to establish themselves as industry experts. 

Lastly, publishing on Medium’s Partner Program can generate additional revenue streams for DeFi businesses. Overall, utilizing these platforms can significantly contribute to the growth and success of Decentralized Finance ventures.

Have a Crypto PR Strategy 

Differentiating your crypto projects in the crowded blockchain sector is crucial for strategic brand awareness. 

You should craft compelling stories to capture journalists’ attention and hire crypto PR services like Coinscribble to guarantee coverage on 100s of crypto and DeFi PR publications. 

A strong DeFi and blockchain public relations strategy helps to highlight your DeFi project’s value proposition, building trust, and attracting stakeholders. 

Also, a value-driven cryptocurrency PR strategy is the right fit to position your brand in the right light. 

Also See: Top DeFi PR Agencies

Engage With DeFi Communities on Social Media 

Community management is crucial for reaching more followers on social channels.

Here are some platforms that DeFi projects should create communities on for effective DeFi marketing:

• Discord
• Telegram
• HackerNoon
• Reddit
• Twitter
• LinkedIn
• Facebook
• GitHub
• Medium
• Bitcointalk
• Clubhouse

Partner With Other DeFi Projects 

You can partner with other financial institutions and cryptocurrency projects to reach more prospects. 

The goal of these partnerships is to attract the attention of the audiences of other financial projects to raise your sales. 

Also See: How To Create ICP For Web3 Projects 

Launch a Referral Program

A customer referral program is a system where existing users are rewarded for inviting new users. 

For DeFi users and enthusiasts participating, it’s an opportunity to earn rewards or bonuses for bringing new community members.

The referral strategy is exceptional for new-age bootstrapped companies looking to gain initial traction on a budget. 

Leverage the Power of DeFi Subreddits and Telegram Forums 

Reddit is a powerful social news aggregation platform to market your DeFi project and reach people discussing cryptocurrencies. 

Subreddits have been influential in shaping DeFi conversations for blockchain marketing companies and reaching the right consumers. 

Similarly, the chat-based messaging platform Telegram helps you reach active DeFi and crypto communities having millions of people.

Use People-First Content Marketing 

Use a human-first content promotion strategy to create high-value content. Your content should use the latest trends and offer a detailed guide explaining the complicated concepts of cryptocurrency in an easy to digest manner. 

Content aimed at humans delivers an engaging and satisfying user experience to place your project among the best. 

With clear content goals, you can set up a DeFi content strategy that produces content on what your target audiences are searching for and where the gaps are. 

Also See: What is NFT Marketing and How Does it Work?

Frequently Asked Questions About DeFi Marketing

How do you market a DeFi project?

To successfully market your DeFi project, you should actively participate in online communities like Reddit and Telegram for credibility. Simplify technical aspects, enhance branding, and prioritize security measures. Collaborate with other projects, offer incentives, and introduce unique features to attract liquidity and boost adoption. Implement remarketing campaigns through social media and email to reinforce brand presence and engage users effectively.

What is the best DeFi promotion strategy? 

The optimal DeFi promotion approach centers on community involvement, educational resources, and strategic alliances. Through active engagement in DeFi communities, dissemination of valuable educational materials, and establishment of strategic partnerships, projects can bolster credibility, attract users, and foster adoption.

How can I launch a Defi marketing campaign? 

Kicking off a DeFi marketing initiative entails defining precise objectives and pinpointing your desired audience within the DeFi realm. Employ various platforms like social media, forums, and email marketing to engage with your target buyers. 

Why should you hire DeFi marketing agencies? 

Engaging a DeFi marketing firm provides niche proficiency customized for the decentralized finance sector. They furnish tactics and networks to expand your project’s outreach, involve communities, and expedite growth effectively.

How to Market Your DeFi Project in 2025? Key DeFi Promotion Tactics  appeared first on Coinbound.

DeFi projects are attracting investors with the promise of disproportionate returns, making it an appealing destination for those seeking quick gains.

The Explosive Growth of DeFi

To grasp the rapid growth of the DeFi market, one can easily verify it by checking traffic on DeFiPulse. The value of the DeFi market has experienced an incredible surge in the past year, as depicted in the graph below.

What is DeFi?

DeFi, short for “decentralized finance,” merges traditional banking services with blockchain technology. These financial service providers utilize smart contracts, enabling financial agreements to be executed without the need for intermediaries like banks, lawyers, or regulators.

The fascination with DeFi lies in its ability to provide financial services anonymously and fairly. Unlike traditional lending, DeFi operates on mutual trust between parties, eliminating the need for identity disclosure and credit checks.

Moreover, DeFi seeks to address the dwindling investment potential caused by reduced or negative interest rates, offering savers higher returns on their money.

DeFi PR Explained

DeFi PR, or Decentralized Finance Public Relations, is the practice of building credibility within the crypto community and disseminating reliable information to potential investors. It revolves around making people understand the underlying ideas of a project and enticing them to invest in it.

Related: Top DeFi PR Agencies

To successfully introduce a DeFi project, writing articles and guest posts highlighting the problem the project aims to solve and how it achieves this goal is highly effective. Sticking to facts in these posts and avoiding excessive promotion is key to attracting investors and users.

Another crucial aspect of DeFi PR is cultivating a community around the project. Engaging with the community on social media platforms like Facebook and LinkedIn can drive word-of-mouth marketing, which remains potent even in today’s age.

Obtaining mentions from influential figures within the DeFi space, such as YouTubers and DeFi influencers, can add immense credibility to the project and draw attention from potential investors.

Listing the DeFi project on reputable DeFi Project Exchanges like Uniswap can significantly enhance demand for the native token and boost the project’s reputation.

Key Performance Indicators (KPIs) for DeFi PR

KPIs are essential for measuring the success of any PR campaign. For DeFi PR, the following KPIs are recommended:

1. Real Community: The value of a community should not be judged solely by its size. A small community with genuine and passionate followers holds more weight than a large one with fake engagements. Ensuring a real and engaged community is crucial for establishing trust with potential investors.
2. Brand Awareness: Building brand recognition is vital. Creating consistent exposure for the project’s name and values can transform it into a reputable brand within the industry.
3. Traffic: While PR campaigns are not solely about driving traffic, it is essential to monitor the sources and diversity of traffic. High-authority news sites and online publications can offer significant exposure and contribute to SEO efforts.
4. SEO: Incorporating Search Engine Optimization (SEO) into the PR strategy is critical. Ensuring content ranks high on search engines can boost organic traffic over time.

Common PR Mistakes in DeFi

Several common PR mistakes should be avoided in DeFi campaigns:

1. Lack of Transparency: Faking community size is a prevalent mistake that undermines a project’s credibility. Building a small but authentic community is more valuable than a large, fake one.
2. Overhyping: Avoid sensationalized titles and claims. Focus on providing statistics and facts to gain more engagement in articles.
3. Lack of Diversity: Diversify the PR campaign by engaging with various sites and channels rather than solely relying on high-cost publications.

The Challenges Ahead of DeFi PR

The future of DeFi PR is likely to encounter a variety of challenges as the industry continues to evolve and mature. Some potential challenges that may be faced in the future include:

1. Regulatory Uncertainty: DeFi operates in a relatively unregulated environment, but as its popularity grows and governments become more aware of its potential impact on traditional finance, there could be increasing regulatory scrutiny. Navigating the evolving regulatory landscape while maintaining transparency and compliance could pose challenges for DeFi projects and their PR efforts.
2. Security Risks: DeFi platforms and smart contracts are vulnerable to hacks and exploits. As the value locked in DeFi projects increases, they become more attractive targets for attackers. PR crises resulting from security breaches could harm the reputation and trustworthiness of DeFi projects.
3. Competition and Noise: The DeFi space is becoming increasingly crowded, and standing out from the competition can be challenging. With more projects vying for attention, getting noticed and differentiating a DeFi project from others may become more difficult.
4. Scalability Issues: As the DeFi ecosystem grows, scalability issues may arise, leading to slow transaction times and higher fees. Handling increased user demand while maintaining a smooth user experience could be a PR challenge.
5. Perception and Reputation: DeFi has been associated with instances of scams and rug-pulls in the past, which has impacted its reputation. Overcoming negative perceptions and proving the authenticity and trustworthiness of DeFi projects will be a continuous PR challenge.
6. Mainstream Adoption: Achieving mainstream adoption is a significant challenge for DeFi. Educating the general public about the benefits and use cases of DeFi and dispelling misconceptions will require strategic PR efforts.
7. Interoperability and Standardization: DeFi protocols are often built on different blockchain networks, leading to interoperability challenges. Developing standardization and seamless integration across various platforms may be essential for broader adoption but could be a complex PR messaging challenge.
8. User Education: DeFi can be complex and intimidating for new users. PR campaigns will need to focus on educating potential users about DeFi’s benefits and guiding them through the process to increase adoption.
9. Environmental Concerns: As the environmental impact of cryptocurrencies and blockchain technologies becomes a growing concern, DeFi projects may face criticism for contributing to energy consumption and carbon emissions. Addressing these concerns and promoting sustainability efforts will be crucial.
10. Integration with Traditional Finance: DeFi’s intersection with traditional finance may lead to resistance from established financial institutions. Overcoming resistance and fostering collaborations with traditional players will require strategic PR efforts.

Navigating these challenges will require agile and adaptable PR strategies that prioritize transparency, user education, security, and compliance. Successful DeFi PR campaigns will need to continually evolve to stay ahead in the rapidly changing landscape of decentralized finance.

Conclusion: The Key to Successful DeFi PR

Effective DeFi PR demands a solid infrastructure and understanding of the target audience. Transparency, high-quality content, interaction with the community, and patience are crucial elements for a successful campaign.

When choosing a DeFi PR agency, consider factors like experience, portfolio, and content quality. Ultimately, a long-term PR campaign with a focus on authenticity and relevance will enhance your chances of success in the DeFi space.

DeFi PR continues to be a vital aspect of building trust, credibility, and success for projects in the dynamic world of decentralized finance.

Looking to work with an experienced DeFi PR Agency? Try Coinbound.

DeFi PR: A Comprehensive Guide for Companies and Investors appeared first on Coinbound.

These agencies have demonstrated expertise both as a traditional Web3 marketing agency with digital advertising capabilities which can also meet the unique challenges and opportunities presented by the Web3 landscape. 

From established players to emerging niche agencies, these industry leaders have honed their skills in driving successful Google Ads campaigns within the Web3 ecosystem. 

Whether you’re a blockchain-based startup, a decentralized application developer, or a crypto project, these crypto marketing firms can help you effectively promote your offerings and connect with your target audience.

In this article, I will explore the best Web3 Google Ads agencies to help you propel your Web3 marketing efforts. 

Let’s begin!

What is a Web3 Google Ads Agency?

A Web3 Google Ads agency is a crypto digital marketing firm that utilizes Web3 technology and principles within the context of Google Ads. These agencies leverage their knowledge of blockchain platforms and decentralized networks to create innovative marketing approaches. They utilize partnerships with relevant influencers, collaborate with blockchain communities, and tap into the unique characteristics of Web3 platforms to maximize the impact of advertising campaigns. 

Related: Top Web3 Paid Ads Agencies: Best Firms in 2023

What are the Benefits of Working with a Web3 Google Ads Agency?

Here are the top benefits of working with a Web3 Google Ads agency:

• Helps You Target Niche Audiences: Web3 technologies frequently draw a certain demographic of users interested in decentralized platforms, cryptocurrencies, or blockchain-based services. Your campaigns will reach the relevant people who are more likely to connect with your message or products if you work with a Web3 Google Ads Agency to target and appropriately interact with this specific group.
• Assists You in Community Building: A Web3 PPC ad firm can locate and target particular Web3 community audiences. They use their audience segmentation and data analysis skills to ensure that your ads are seen by crypto enthusiasts interested in your project.
• Enables You to Explore Token-Based Incentives: Cryptocurrencies or tokens are frequently used in Web3 ecosystems to reward user participation. You can investigate token-based advertising models with the aid of a Web3 Google Ads agency. These models reward people for engaging with your ads, which boosts engagement and conversion rates.
• Offers Innovative Strategies: A specialized Web3 digital marketing firm keeps up with the most recent blockchain trends and tactics. They assist you in investigating novel ideas and utilizing developing Web3 concepts to improve your advertising strategies.
• Provide Google Ads Expertise: A Web3 Google Ads agency is proficient in conventional Google Ads best practices and techniques. They help in campaign optimization, demographic targeting, and performance evaluation. With the help of tailored advertising solutions, you can effectively promote your products, services, or blockchain-based projects to the Web3 audience.

Best Web3 Google Ads Agencies 

Coinbound

Headquarters: New York, United States 

Website: Coinbound.io 

Coinbound is a top Web3 Google Ads agency that helps you manage paid ads campaigns on the most prominent digital platforms, resulting in scalable growth and acquisition. They have been named the best Web3 Marketing Agency in 2023 by Digital Agency Network.

The agency helps you identify, uncover, and optimize your business goals for a strong PPC ad campaign. They have a successful track record of assisting their clients in generating up to 1000% ROI on PPC Ads.

Related: SaaS Google Ads Agencies: Best PPC Firms For 2023

Coinbound develops captivating ad creatives that increase interaction and conversions. They make adjustments to boost click-through and conversion rates as they optimize your advertising depending on your performance data.

Related:

The agency also aids you in focusing on particular blockchain and cryptocurrency market segments. They use audience segmentation strategies to ensure the most relevant and interested people see your adverts.

Key Services:

• Web3 Google Ads Management
• Search Engine Optimization
• Link Building
• Influencer Marketing
• Web3 Community Management 
• Lead Generation

Top Clients:

• Earnbet
• eToro
• Voyager
• Matamask
• AscendEX

Crowdcreate

Headquarters: California, United States

Website: Crowdcreate.us

Crowdcreate is a top-rated Web3 digital marketing agency offering various services, including Google Ads management and advertising campaigns. They specialize in using targeted online advertising to assist businesses in generating leads, raising brand awareness, and boosting traffic.

The agency produces effective advertising materials that appeal to your target market. The campaign can be regularly improved depending on performance data. They can also optimize your ads to increase click-through rates (CTR) and conversions.

Crowdcreate carries out keyword research to find pertinent search terms for your company. They ensure that your ads are displayed in front of the right audience at the appropriate time by optimizing keyword targeting.

They also offer frequent campaign performance reports, including important figures like impressions, clicks, conversions, and return on investment (ROI). This enables you to evaluate the success of your Google Ads campaigns and make informed choices.

Key Services:

• Web3 PPC Ads Management
• Influencer Marketing
• PR Marketing
• Blockchain Marketing
• Crowdfunding
• Digital Advertising
• Social Media Management

Top Clients:

• The SandBox
• Casper
• Lenovo
• Renault
• Celo
• Forte

Lunar Strategy

Headquarters: Funchal, Portugal

Website: Lunarstrategy.com

Lunar Strategy is one of the leading Web3 paid ads agencies that offers advertising solutions that range from strategy and ad creation to selecting the platforms that would give you the best chance of succeeding with paid advertising. By navigating regulations and learning each platform’s best practices, they have successfully handled various sponsored advertising campaigns.

They also provide content marketing, NFT marketing services, influencer marketing campaigns, and social media marketing as a component of implementing successful marketing tactics.

Related: Top Web3 Twitter Ads Agencies in 2023

Lunar Strategy helps you increase the number of qualified leads coming to your blockchain and cryptocurrency projects by using sponsored advertisements on Google and other top social media networks. By interacting with the audience, publishing Q&A sessions, and planning prizes, they also assist you in building your community on Twitter, Discord, and Telegram.

Key Services:

• Crypto Paid Ads
• Public Relations
• Influencer Marketing 
• Web3 Community Management
• Social Media Management

Top Clients:

• PixelPix
• Nobility Token
• Kounotori
• Mudrex
• Recast1
• JPEGvault

Blockwiz

Headquarters: Toronto, Canada

Website: Blockwiz.com

Blockwiz is one of the prominent Web3 PPC marketing agencies that enables you to design a well-targeted and optimized PPC marketing plan for your cryptocurrency brand that aids in attracting new clients through advertisements on Google, Facebook, Twitter, and other platforms. 

They have a group of specialized PPC Ads professionals who thoroughly investigate your business and competitors to determine the best PPC approach. Their expert Web3 marketing team helps you create focused campaigns on Google, YouTube, Twitter, LinkedIn, and other platforms that target particular keywords and your target market and business goals.

Additionally, Blockwiz helps you to actively monitor your campaign once it is live and optimize it according to your budget. They closely monitor the effectiveness of your campaign using metrics like impressions, clicks, and CTR to increase conversion rates and lower the CTR and CPA.

Key Services:

• Web3 PPC Marketing
• Social Media Marketing
• Web3 Influencer Marketing
• Search Engine Optimization
• Web3 Public Relations
• Community Management 

Top Clients:

• Nugen Coin
• bitsCrunch
• Caldance
• Oceef
• Arcade
• The Assembly

Kryptonite

Headquarters: Dubai, United Arab Emirates

Website: Kryptonite.agency

Kryptonite is a leading Web3.0 Google Ads marketing company that specializes in token and NFT marketing. Their experience in the blockchain and cryptocurrency sectors spans more than 20 years.

Related: How Much Do Google Ads Agencies Cost in 2023?

They offer a skilled team of Google advertising specialists to help you run advertisements on Google to drive traffic, increase conversions, and generate measurable results. They also provide mass marketing services that let cryptocurrency firms communicate with millions of NFT and crypto followers on sites like Instagram, Twitter, and Discord.

Key Services:

• Web3 PPC Management
• Search Engine Optimization
• Social Media Marketing
• Crypto Marketing
• Digital Marketing

Top Clients:

• Red Bull
• CocaCola
• Unibet
• Tissot
• Panasonic
• Gaming Star
• USDFI

ICODA

Headquarters: Florida, United States

Website: Icoda.io

ICODA is a global marketing agency specializing in blockchain, ICO/STO marketing, and crypto-related services. They have effectively helped various blockchain and cryptocurrency-related firms attract paying customers successfully.

Related: Best Web3 Marketing Channels

Their team of specialists helps you to promote your NFT initiatives via paid advertising, social media marketing, press releases, and video production. They also help you obtain investment for your cryptocurrency business by putting your token on several cryptocurrency websites like CoinMarketCap and CoinGecko. 

Key Services:

• PPC Ads
• Influencer Marketing
• Crypto PR
• Crypto SEO
• Blockchain Consulting

Top Clients:

• Nestle
• Floki
• Phemex
• Huobi Global
• SwissBorg

CryptoArmy

Website: Cryptoarmy.agency

CryptoArmy is one of the leading Web3 PPC agencies with a track record of assisting clients in reaching their marketing objectives. Their DeFi marketing specialists stay updated with the most recent Web3 marketing trends and customize their services to match the unique requirements of each crypto client.

Related: What is Web 3.0?

They offer cryptocurrency marketing services to help blockchain and cryptocurrency businesses build their brands and boost traffic, revenue, and conversions. They have experience creating aesthetically pleasing, approachable web interfaces and landing sites for sponsored ad marketing across various cryptos and NFT platforms.

CryptoArmy has experience utilizing guerilla marketing strategies like bounty competitions, sales agent contests, Shiller contests, and mailing campaigns to help your blockchain project stand out.

Key Services:

• PPC Ads
• Guerilla Marketing
• Public Relations 
• Influencer Marketing
• Social Media Marketing
• Community Management

Top Clients:

• Nexxt Gaming Guild
• EcoWatt 
• Decentralized Metaverse Mall 
• Aerostar 
• Cyborg86 NFT
• ESP Coin

Web3 Google Ads Agency FAQs

1- What is the role of a Web3 Google Ads agency? 

A Web3 Google Ads agency develops and executes effective advertising campaigns that target the Web3 community, utilizing their expertise in blockchain technology and digital marketing strategies.

2- How is Web3 advertising different from traditional digital advertising? 

Web3 advertising involves targeting audiences within blockchain platforms, decentralized applications, and cryptocurrency communities. It requires a deep understanding of blockchain technology, decentralized finance, and the unique characteristics of the Web3 ecosystem. Traditional digital advertising, on the other hand, focuses on broader online audiences.

3- What services do Web3 Google Ads agencies offer? 

Web3 Google Ads agencies offer a range of services, including campaign strategy development, keyword research, ad copywriting, audience targeting, campaign optimization, and performance tracking. They may also provide additional services such as blockchain community partnerships, influencer collaborations, and innovative marketing approaches tailored to the Web3 space.

4- What types of businesses benefit from working with Web3 Google Ads agencies? 

Businesses involved in blockchain technology, decentralized applications, and cryptocurrency ecosystems can greatly benefit from working with Web3 Google Ads agencies. This includes blockchain startups, decentralized finance projects, NFT platforms, cryptocurrency exchanges, and other Web3-focused businesses.

5- What questions should be asked before partnering with a Web3 Google Ads agency?

Here are the relevant questions to ask before partnering with a Web3 Google Ads agency:

• How do you approach audience targeting within the Web3 community?
• Can you provide examples of successful Web3 Google Ads campaigns you have run?
• How do you stay updated on the evolving Web3 landscape?
• What is your approach to ad copy and messaging in the Web3 space?
• What metrics and reporting do you provide to track campaign performance?
• What are your pricing structure and contract terms?

Conclusion

Web3 Google Ads agencies are at the forefront of combining Web3 technologies and principles with the power of Google Ads to create innovative and impactful advertising campaigns.

Partner with Coinbound Web3 Google Ads agency to create and execute effective Google Ads campaigns that reach your target audience within the Web3 community. 

Best Web3 Google Ads Agencies: Top Firms List For 2023 appeared first on Coinbound.

However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors.

In this blog post, we’ll share tips and best practices for getting coverage on major crypto news outlets and building a successful crypto PR strategy.

Getting Top Tier Crypto Coverage (Step By Step)

Research and Identify Relevant News Outlets

The first step in building a successful PR strategy is to research and identify the relevant news outlets for your company. Start by making a list of the top crypto news outlets, such as CoinDesk, CoinTelegraph, and Decrypt.

Then, dig deeper into each outlet to understand their audience, editorial focus, and submission guidelines. This research will help you tailor your pitches to each outlet and increase your chances of getting coverage.

Related: Top Web3 & NFT Media Companies

Build Relationships with Journalists and Editors

Building relationships with journalists and editors is critical to getting coverage on major crypto news outlets. Take the time to reach out to journalists and editors in your industry and introduce yourself and your company.

Follow them on social media, engage with their content, and offer valuable insights and commentary on industry news.

Building a relationship with a journalist or editor can increase your chances of getting coverage and help you become a go-to source for industry news.

Develop a Compelling Story and Angle

To get coverage on major crypto news outlets, you need a compelling story and angle that will capture the attention of journalists and editors.

Think about what makes your company unique and newsworthy. Is there a recent product launch, a new partnership, or a significant milestone that you can share with the media?

Develop a story and angle that is timely, relevant, and interesting to the outlet’s audience.

Craft a Strong Pitch

Crafting a strong pitch is essential to getting coverage on major crypto news outlets. Your pitch should be concise, informative, and tailored to the outlet’s audience and editorial focus.

Include a compelling headline, an attention-grabbing hook, and clear and concise information about your company and story.

Make sure to follow the outlet’s submission guidelines and include any relevant images or multimedia assets.

Leverage Social Media

Social media can be a powerful tool for getting coverage on major crypto news outlets. Use social media to share your company’s news and updates and tag relevant journalists and editors. This can help increase your visibility and get your story in front of the right people.

You can also use social media to share your thought leadership and commentary on industry news, which can help position you as an expert and increase your chances of getting coverage.

Monitor and Follow-Up

After you’ve submitted your pitch, it’s essential to monitor and follow-up with journalists and editors. Keep an eye on the outlet’s website and social media channels for any updates or changes to their editorial calendar.

If you haven’t heard back from a journalist or editor, don’t be afraid to follow up with a friendly email or phone call. However, be respectful of their time and avoid being too pushy or aggressive.

Measure and Analyze Results

Finally, it’s essential to measure and analyze the results of your PR efforts. Track the coverage you receive on major crypto news outlets and monitor the impact it has on your website traffic, social media engagement, and business goals. Use this data to refine and improve your PR strategy over time.

Conclusion

In conclusion, getting coverage on major crypto news outlets requires a strategic and thoughtful approach. By researching and identifying relevant news outlets, building relationships with journalists and editors, developing a compelling story and angle, crafting a strong pitch, leveraging social media, monitoring and following up, and measuring and analyzing results, you can increase your chances of getting coverage and building a successful PR strategy.

By following these best practices, you can establish your company as a thought leader in the industry, build credibility and trust with your target audience, and ultimately drive business growth and success.

Remember that PR is an ongoing process and requires patience and persistence. Keep refining and improving your strategy over time, and don’t be afraid to experiment with new tactics and approaches.

With the right mindset and strategy, you can successfully navigate the complex world of crypto PR and achieve your business goals.

If you are in need of assistance, or are looking to outsource your crypto PR to an experienced team, check out Coinbound.

The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media appeared first on Coinbound.

Optimize Your Company Page

The first step to increasing your online presence on LinkedIn is to optimize your company page. Your company page is your online storefront, and it’s often the first impression that potential customers will have of your business.

Make sure that your company page is complete, up-to-date, and includes all relevant information about your Web3 company. This includes your company logo, cover photo, company description, and links to your website and other social media profiles.

Use high-quality visuals and a compelling description to showcase your brand. Your company page should reflect your company’s values, mission, and personality. Make sure that your company page is easy to navigate, and your content is easy to find.

LinkedIn offers several tools to help you optimize your company page, including analytics, custom buttons, and call-to-action buttons. Make sure that you take advantage of these tools to increase your online presence and attract more customers.

Share Thought Leadership Content

Sharing original, valuable, and relevant content is one of the most effective ways to increase your online presence on LinkedIn.

Thought leadership content is content that positions your company as a thought leader in the Web3 industry.

This can include blog posts, whitepapers, infographics, and videos. By sharing thought leadership content, you demonstrate your expertise and knowledge of the Web3 industry, which can help attract more customers and build your reputation.

Make sure that your content is informative, engaging, and relevant to your target audience. Use visuals, such as images and videos, to make your content more compelling. Share your content on your company page, as well as on your personal LinkedIn profile.

Encourage your employees to share your content on their profiles, too. This will help increase your reach and attract more customers.

Engage with Your Followers

Engaging with your followers is another important strategy for increasing your online presence on LinkedIn. When you engage with your followers, you build a relationship with them, which can help build brand loyalty and increase engagement.

Engage with your followers by responding to comments, thanking them for their support, and asking for feedback. This will help build a community around your brand and increase engagement.

Make sure that you respond to comments promptly and professionally. Use a friendly tone and be approachable. Avoid using jargon or technical terms that your followers may not understand. Make sure that you personalize your responses, and avoid using canned responses.

This will show your followers that you value their feedback and that you’re listening to their concerns.

Use Hashtags

Hashtags are a powerful tool for increasing your online presence on LinkedIn. Hashtags are keywords or phrases preceded by the pound symbol (#) that make your content more discoverable on LinkedIn. By using relevant hashtags, you can reach a wider audience and attract more customers.

Popular hashtags in the Web3 industry include #Blockchain, #Crypto, #NFT, and #Decentralization.

Use a mix of broad and specific hashtags to increase your visibility on LinkedIn. Make sure that your hashtags are relevant to your content and your target audience.

Participate in Groups

LinkedIn groups are another powerful tool for increasing your online presence and attracting more customers.

Groups are communities of professionals who share a common interest or goal. By participating in groups, you can network with other professionals in the Web3 industry, showcase your expertise, and promote your brand.

One example of a Web3-focused LinkedIn group is CEC, a LinkedIn networking group for meeting Web3 executives and founders.

Join LinkedIn groups relevant to the Web3 industry and actively participate in discussions. This will help you network with other professionals in the industry and promote your brand. Share your thought leadership content in the groups, ask questions, and answer questions.

Make sure that you follow the group’s rules and guidelines, and avoid spamming the group with promotional content. Use groups to build relationships and establish yourself as an authority in the Web3 industry.

Collaborate with Influencers

Influencer marketing is a powerful tool for increasing your online presence and attracting more customers on LinkedIn. Influencers are individuals who have a large following on LinkedIn and can help promote your brand to their audience.

Look for influencers who align with your brand values and have a highly engaged audience.

Partner with influencers to create sponsored content, such as blog posts, videos, and infographics. Alternatively, you can collaborate with influencers to host webinars or other events. Make sure that your content is informative, engaging, and relevant to your target audience.

Use visuals, such as images and videos, to make your content more compelling.

Related: Top Web3 LinkedIn Influencers

Leverage LinkedIn Ads

LinkedIn ads are a powerful tool for increasing your online presence and attracting more customers. LinkedIn ads allow you to target your ideal audience and increase your visibility on the platform. This can include sponsored content, sponsored InMail, and display ads.

To get the most out of your LinkedIn ads, make sure that you target your ideal audience, use compelling visuals and messaging, and test different ad formats and targeting options. Use LinkedIn’s analytics to track the performance of your ads, and adjust your strategy accordingly.

Showcase Your Culture

Your company culture is an important part of your brand, and showcasing it on LinkedIn can help attract top talent and showcase your company’s values and mission. Share stories and updates about your company culture, such as team events, employee spotlights, and volunteer work.

Make sure that your content reflects your company’s values and mission. Use your company culture to differentiate yourself from your competitors and attract top talent.

Monitor Your Analytics

Monitoring your LinkedIn analytics is an important part of increasing your online presence and attracting more customers. LinkedIn offers several tools to help you track the performance of your content, engagement rates, and follower growth. Use this data to optimize your strategy and improve your results over time.

Make sure that you track your analytics regularly, and adjust your strategy accordingly. Use A/B testing to test different messaging and visuals, and use LinkedIn’s analytics to track the performance of each test.

Engage with Your Industry

Engaging with other companies and professionals in the Web3 industry is an important part of increasing your online presence and attracting more customers. Engage with other companies and professionals by commenting on their posts and sharing relevant content. This will help you build relationships and increase your visibility within the industry.

Make sure that your comments are professional and relevant to the post. Avoid using canned responses, and personalize your comments to show that you’re engaged with the content. Share relevant content from other companies and professionals, and tag them in your posts to increase your reach.

Conclusion: LinkedIn Marketing Tips for Web3 Companies

In conclusion, increasing your online presence and attracting more customers on LinkedIn requires a strategic approach.

By optimizing your company page, sharing thought leadership content, engaging with your followers, using hashtags, participating in groups, collaborating with influencers, leveraging LinkedIn ads, showcasing your culture, monitoring your analytics, and engaging with your industry, you can increase your visibility and attract more customers.

Remember to test different strategies and adjust your approach based on the data. Good luck!

LinkedIn for Web3 Companies: 10 Tips to Attract More Customers appeared first on Coinbound.

An Initial DEX Offering (IDO) is a fundraising mechanism in the cryptocurrency space that allows companies or projects to launch tokens on a decentralized exchange (DEX).

IDOs are more decentralized and permissionless than an initial coin offering (ICO), meaning they are not controlled by any single entity and are open to anyone with an internet connection.

When a project launches an IDO, it releases a coin or token for purchase on a DEX, a type of cryptocurrency exchange that uses liquidity pools to allow traders to exchange tokens, including cryptocurrencies and stablecoins.

What is an IDO Platform?

An IDO platform is a DEX that is specifically designed for hosting IDOs. Notably, most IDO platforms are different from a DEX that a user would typically trade on, such as Uniswap, Sushiswap, or DyDx. Instead, the IDO platform serves as a venue for launching a token, doing “Know Your Customer” (KYC) if needed, and helping the project market and deploy their token to potential investors.

The Benefits of IDOs Over ICOs

Overall, the main benefits of IDOs over ICOs are the use of decentralized technology, reduced regulatory burden, and the potential for more significant price discovery. However, it is essential to note that both ICOs and IDOs carry a high level of risk, and it is crucial for investors to carefully consider their options before committing any funds.

Top IDO Platforms for 2023

A number of decentralized exchanges (DEXs) offer Initial DEX Offerings (IDOs) and are considered top IDO platforms. Of course, every platform has its advantages and disadvantages, but the one thing they have in common is that each platform will vet projects, and any entity looking to do an IDO should consult their legal counsel to avoid potential legal issues with financial regulators. 

Here are a few examples of the top IDO platforms:

Polkastarter

Polkastarter is an IDO platform that allows users to participate in the sale of new tokens and projects and notably has an extensive history of launching hundreds of tokens across multiple chains, including Ethereum, Polygon, BNB, and Avalanche. 

Top Projects Launched:

• Galaxy Fight Club
• OkLetsPlay
• Humans
• Wonderman Nation
• Nitro

Location:

• Lisbon, Portugal

Other Services Offered:

• Advisory Program
• Tokenomics Design
• Follow-on Capital
• Marketing Support
• Branding Strategy
• Listing & Scaling

Pricing:

• Contact for Pricing

BSC Pad

BSC Pad is the first IDO platform on BSC, leading the chain in this market segment. The platform utilizes a two-round system that ensures every tier level is guaranteed an allocation for launches, eliminating the first come, first serve approach or the use of bots that happen on other IDO platforms. 

Top Projects Launched:

• MeDIA eYe
• BlockBank
• YDragon
• Katana Inu
• XP Network

Location:

• British Virgin Islands

Other Services Offered:

• Incubation
• Marketing Support

Pricing:

• Contact for Pricing

DAO Maker

DAO Maker is a unique IDO platform insofar as it focuses specifically on launching IDOs for Decentralized Autonomous Organization (DAO)-based projects. It has been highly successful in this niche, raising over $32 million for its supported projects. 

Top Projects Launched:

• ChainPort
• Step.app
• Sweat Economy
• Hubble
• Resource Finance

Location:

• London, UK

Other Services Offered:

• Farms and Vesting
• Voting

Pricing:

• Contact for Pricing

GameFi

Like DAO Maker, GameFi is a niche IDO platform, except it focuses specifically on the crypto-gaming space. It has launched over 60 gaming projects, with an average all-time high return of 61 times the initial IDO price. 

Top Projects Launched:

• beFitter
• OceanLand
• Orbitau
• Spellfire
• Ertha

Location:

• Hanoi, Vietnam

Other Services Offered:

• Aggregator of blockchain games
• Marketplace for in-game items
• Staking pools 

Pricing:

• Contact for Pricing

Bull Perks

Bull Perks claims to be “The fairest and most community-oriented decentralized VC and multichain launchpad,” specifically with a focus on accessibility for backers. After launching dozens of community-focused projects, it may live up to the claim.

Top Projects Launched:

• Bloktopia
• This
• CryoWar
• GamesPad
• Highstreet

Location:

• British Virgin Islands

Other Services Offered:

• Staking and Farming Pools

Pricing:

• Contact for Pricing

Conclusion: Choosing the Best IDO Platform 

When choosing the right coin offering platform for your project, you and your team need to weigh the best method for distribution (IDO or ICO), and the best platform. While Polkastarter and BSC Pad work with a broader variety of projects, more specialized IDO platforms such as DAOMaker and GameFi do exceptionally well in the DAO and Gaming industries. 

Even though the regulatory burden on IDOs is significantly less than ICOs, every IDO platform that you potentially consider will do due diligence on the project, potential for return, and legal status of the offering before any sale takes place. It’s best to talk to the legal counsel of your project and each team of the various IDO platforms before choosing what’s suitable for your project. 
If unsure about what route to take, feel free to contact our specialized Web3 marketing team at Coinbound who can direct you in the right direction.

Top IDO platforms in 2023 | Initial DEX Offering Guide appeared first on Coinbound.